Customer Acquisition Funnel

Designed to be predictable, repeatable and profitable.

This program is designed for

Marketing leaders who find themselves in one or more of these situations:

You think your competitors are better at digital marketing than you

A more professional website, stronger social presence, streamlined email content, higher ranking on Google, more online customer endorsements...the list goes on. You can’t pinpoint how much the absence of a digital marketing strategy is costing you, but you know you need to establish a proven marketing infrastructure to succeed

You are in an industry where many players are still playing the old marketing game from a decade ago

You know that a best-in-class digital marketing system will make your business a leader in the industry, and procrastination would cost you substantial business growth.

You've dipped your toe into digital marketing, but realized you need an expert to make it work

Your team does not have enough experience in building profitable marketing funnels. You have come to realize that if you work with the right team, marketing will become a profit centre instead of an expense line item.

Generate qualified leads

Hydrate your sales pipeline by leveraging digital ads, targeted outreach, creative visuals, high converting web pages, email automation, and more.

Sell products & services online

With a comprehensive multi-channel marketing strategy, a robust analytics system, and a proven scaling framework, you will have daily access to proof-of-ROI in real-time.

Increase brand awareness

Promote your products or services and reach your ideal customers through a well-planned and strategic digital advertising approach. 

A proven digital marketing system

Ingredients of a customer acquisition funnel

Engaging creative digital content

High-performing digital ads across various platforms

A targeted outreach mechanism to reach prospects

Webpages designed & optimized for conversion

An analytics system & integrated CRM designed to track marketing ROI

A well-designed email & social media marketing system to nurture leads & ascend existing customers at scale

Nando’s Peri-Peri Chicken



jump in online sales

The Core Shopping Centre



increase in foot traffic

The Guardian



value of units sold

Frequently asked questions

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Ready to build a predictable, repeatable and profitable marketing system?

Take the next step and request a second opinion on your current strategy from an expert team with 10+ years of experience.

Download the
90 Day Digital Marketing Transformation Guide

Rapid digital growth starts today! Download our comprehensive transformation guide now.