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The Guardian Calgary

8-Figure Value of Units Sold

The Challenge

Calgary’s economic downturn produced a significant, negative impact on the real estate market. With low buyer interest and a high number of competing listings, The Guardian Calgary was struggling to acquire leads, let alone sell their ready-to-move-in luxury homes.

What we did


H+L worked with The Guardian’s sales team to identify three distinct buyer profiles: first-time home buying young professionals, down-sizing couples, and real estate investors. Our strategist developed three separate marketing funnels each with its own programmatic digital ads, visual content, landing page, lead magnets, and email campaigns to capture targeted prospects. These three lead acquisition funnels, along with an improved website and social media content strategy, yield an integrated and incredibly effective sales pipeline.

Multi-platform Lead Acquisition Funnel

Multi-platform lead acquisition funnel capturing prospective buyers as email subscribers at a predictable speed and cost per lead. This allows the client to ramp up and down on lead acquisition speed based on seasonal purchase cycle
and promotion plan.

CRM

Implementation of a CRM to enable a 360 degrees view of each customer’s touch points with The Guardian and enable end-to-end data analytics on the marketing & sales funnel KPIs.

Website Rebuild

Improved website with faster speed, higher search engine rankings, stronger visuals, and enhanced functionalities such as 3D virtual tours and direct appointment booking for sales team & showings.

Prospect Awareness

Consistent distribution of relevant social media content to stay top-of-mind with prospective buyers.

Conversions

Conversion mechanism such as promotions and events to regularly turn email subscribers and other leads into sales conversations.

The results


10 ,000
Emails Sent
0 %
Email Open Rate
0
Leads Captured in One Month
0
Average RSVPs per Event

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]