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About Us

We are here to be part of your business

We are your extended
marketing department

At Hook + Ladder, we believe that marketing is at the core of a business’ growth & retention strategy. We work with clients to co-create successful digital marketing systems that are predictable, profitable, and scalable.  We help our clients turn their marketing budget into massive returns through collaboration, rapid iterations, and data-driven strategies.

actually

It's about you

Your digital marketing
department

Your business
extension

Your high-impact
cross-functional team

A Team of Specialists > A Single Marketing Generalist

We deploy an integrated,
cross-functional marketing team to our clients

Digital Marketing is a collection of many areas of specialization which can’t be mastered by one or two people. Just like how an architect has an entirely different set of expertise than that of an engineer. This is why Hook + Ladder’s operating model is designed to provide each client with a fractional, full-service digital marketing department dedicated to accomplishing their objectives.

Each Hook + Ladder marketing team consists of specialists experienced in marketing strategy, creative development, digital advertising, email marketing, social media marketing, and search engine optimization

Our Offices

Calgary

Suite #112 1215 13th Street SE Calgary, AB T2G 4Y3

Vancouver

Suite #130 10691 Shellbridge Way Richmond, BC V6X 2W8

The story of Hook + Ladder

Co-founders of Hook + Ladder Digital Inc., Tonny Lam & Caleb Clark, share their founding story as ‘Change The Game Podcast’ guests. Listen or read the full interview below

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Our core values

Shoulder to Shoulder

We hold the line together and for each other. We trust in our team while being trustworthy.

Evolve or Evaporate

Thirst for new heights. Be hungry for both results and the journey.

Bullets Before Cannonballs

Conserve resources while you calibrate for range and conditions. But when you’re dialed-in it’s time to go all-in.

Get Sh*t Done

Perfection is a myth and outcome trumps output every time so stay out of the weeds and on a direct path to ‘done’.

our core team
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Chief Partnership Officer & Co-Founder Caleb Clark
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President & Co-Founder Tonny Lam
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Director of People & Culture Eliana Torregroza
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Director of Client Success Celeste Zbirun
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Director of Client Success Karim Nabhan
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Funnel Strategist Aaron Kerr
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Funnel Strategist Ryan Ferguson
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Social Delivery Lead Carla Kortzman
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Art Delivery Coordinator Carolina Marenco
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Content Creator Eli Clark
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Social Media Specialist Camila Narvaez
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Business Development Strategist Kyle Andres
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Videographer Oliver Banyard
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Digital Marketing Specialist Warren Ho
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Art Director David Lopez
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Community Engagement Specialist Mariangel Carreño
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Digital Marketing Specialist Estefania Torregroza
Digital Marketing Agency in Vancouver | Hook+Ladder

Contact us

Let’s start with a 15-minutes call to explore how we can best help.

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

© Copyright 2022. Hook + Ladder Digital Inc.