About Us

Brands Transformed & Elevated Since 2013
Client Business Locations Serviced
Lead & Follower Conversions Acquired in 2022
Litres of Coffee Guzzled In 2022

Marketing the right way

Digital Marketing is a collection of many areas of specialization which can’t be mastered by one or two people. Just like how an architect has an entirely different set of expertise than that of an engineer in a construction project. 

This is why Hook + Ladder designed its operating model to provide client partners with a fractional, full-service digital marketing department dedicated to accomplishing their objectives. Our client partners work hand-in-hand with their H+L Director of Client Success (who is essentially your external Digital Marketing Manager) and his team of H+L specialists to progress weekly on your digital marketing needs. 

Our core values


We hold the line together and for each other. We trust in our team while being trustworthy.


Thirst for new heights. Be hungry for both results and the journey.


Take quick shots to validate assumptions & gain clarity. When you are dialed in,
 go all-in.


We make real, tangible impacts by getting things done. Stop starting, start finishing. 

Our core team

Caleb Clark Chief Partnership Officer & Co-Founder
Tonny Lam President & Co-Founder
Eliana Torregroza Director of People & Culture
Celeste Zbirun Director of Client Success
Carolina Marenco Creative Project Manager
Connor Brown Cliend Lead
Aaron Kerr Funnel Strategist
Carla Kortzman Social Media Delivery Lead
Maria Paula Calderon Art Director
Estefania Torregroza Executive Assistant to President
Camila Narvaez Social Media Strategist
Hugo Daza Digital Trends Specialist
Warren Ho Digital Marketing Specialist
Olivia Steckly Client Success Manager
David Lopez Senior Art Director
Mariangel Carreño Social Media Strategist
Silvana Sanjuan Community Specialist
Eli Clark Content Creator
David Lynch Sales & Account Lead
Angie Cabrera Senior Social Strategist
Mariana Serna Senior Advertising Specialist
Valentina Miranda Community Engagement Specialist
Adrian Tambo Creative Director
Scott Jenkins
CEO & Co-Founder, ZS2 Technologies

“I don’t think we would be here today if it wasn’t for Hook + Ladder.”

“Not just ideas, not just concepts and solutions, but the ability to execute on them, with excellent communication from the team. Having that confidence that our project is being looked after on a daily basis really gave me the confidence to continue working with them.”


Judith Milne
Managing Director, East Winds Resort

“They’re genuinely experts in their field, but they have this very kind and nurturing approach”

“We don’t have to employ a team of 5 or 6 people to cover all of those areas. We can turn to Hook + Ladder and ask for help”

Steven Plunkett
CEO, Assembli Custom-Made Salads + Pizzas

“Anybody who wants to supercharge their marketing should give Hook + Ladder a call”

“We’ve got more followers and a lot more engagement”

Chad Ball
Co-Founder & CEO, Wheel Estate

“Their team listened to us and immediately understood the tone of our brand.”

“They’ve allowed us to build our business as opposed to working in it.”

“They challenge us to be better.”

“They just get it.”

Mike MacDonald
Marketing Director, OPA! of Greece

“I trust them. I trust in their ability.”

“I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms.”

“Working with Hook + Ladder is easy”

Anne McKinnon
Founder & Head of Strategic Planning, Ad Vantage Strategies Group

“We specifically sought their services out because of their reputation in the digital space.”

“I learned lessons that are permanent. Hook + Ladder became a source of strength and credibility for us. It felt like a partnership. They had our backs.”


Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.


You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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