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About Us

Hook + Ladder is an extension of your marketing team that builds simple, profitable, successful digital marketing systems

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Our core values

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SHOULDER-TO-SHOULDER

We hold the line together and for each other. We trust in our team while being trustworthy.

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EVOLVE OR EVAPORATE

Thirst for new heights. Be hungry for both results and the journey.

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BULLETS THEN CANNONBALLS

Take quick shots to validate assumptions & gain clarity. When you are dialed in, go all-in.

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GET SH*T DONE

We make real, tangible impacts by getting things done. Stop starting, start finishing. 

We are here to be part of your business

We are your extended
marketing department

At Hook + Ladder, we believe that marketing is at the core of a business’ growth & retention strategy. We work with clients to co-create successful digital marketing systems that are predictable, profitable, and scalable.  We help our clients turn their marketing budget into massive returns through collaboration, rapid iterations, and data-driven strategies.

Marketing the right way

Digital Marketing is a collection of many areas of specialization which can’t be mastered by one or two people. Just like how an architect has an entirely different set of expertise than that of an engineer in a construction project. 

This is why Hook + Ladder designed its operating model to provide client partners with a fractional, full-service digital marketing department dedicated to accomplishing their objectives. Our client partners work hand-in-hand with their H+L Director of Client Success (who is essentially your external Digital Marketing Manager) and his team of H+L specialists to progress weekly on your digital marketing needs. 

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Brands Transformed & Elevated Since 2013
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Client Business Locations Serviced
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Lead & Follower Conversions Acquired in 2022
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Litres of Coffee Guzzled In 2022
the story of hook+ladder
hook+ladder journey - Digital marketing agency in vancouver
our core team
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Chief Partnership Officer & Co-Founder Caleb Clark
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President & Co-Founder Tonny Lam
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Director of People & Culture Eliana Torregroza
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Director of Client Success Celeste Zbirun
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Director of Client Success Karim Nabhan
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Funnel Strategist Aaron Kerr
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Funnel Strategist Ryan Ferguson
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Social Delivery Lead Carla Kortzman
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Art Delivery Coordinator Carolina Marenco
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Business Development Strategist Kyle Andres
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Social Media Specialist Camila Narvaez
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Content Creator Eli Clark
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Digital Marketing Specialist Warren Ho
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Client Success Manager Olivia Steckly
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Art Director David Lopez
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Community Engagement Specialist Mariangel Carreño
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Community Manager Estefania Torregroza
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Funnel Strategist Daniel Herrera
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Videographer Oliver Banyard
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Digital Trends Specialist Hugo Daza

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Download the
90 Day Digital Marketing Transformation Guide

Rapid digital growth starts today! Download our comprehensive transformation guide now.