Marketing the right way
Digital Marketing is a collection of many areas of specialization which can’t be mastered by one or two people. Just like how an architect has an entirely different set of expertise than that of an engineer in a construction project.
This is why Hook + Ladder designed its operating model to provide client partners with a fractional, full-service digital marketing department dedicated to accomplishing their objectives. Our client partners work hand-in-hand with their H+L Director of Client Success (who is essentially your external Digital Marketing Manager) and his team of H+L specialists to progress weekly on your digital marketing needs.
Our core values
The company is your first team. Be authentic, be face-to-face, be true partners.
EVOLVE FAST OR EVAPORATE
Your competition is not waiting. Be hungry.
BULLETS THEN CANNONBALLS
Bring the results home. Figure out where you want to launch your cannonball and shoot your bullets first.
We like to have fun but are serious when it comes to smashing OUR TARGETS.
Our core team
Looking to learn more?
“I don’t think we would be here today if it wasn’t for Hook + Ladder.”
“Not just ideas, not just concepts and solutions, but the ability to execute on them, with excellent communication from the team. Having that confidence that our project is being looked after on a daily basis really gave me the confidence to continue working with them.”
“They’re genuinely experts in their field, but they have this very kind and nurturing approach”
“We don’t have to employ a team of 5 or 6 people to cover all of those areas. We can turn to Hook + Ladder and ask for help”
“Anybody who wants to supercharge their marketing should give Hook + Ladder a call”
“We’ve got more followers and a lot more engagement”
“Their team listened to us and immediately understood the tone of our brand.”
“They’ve allowed us to build our business as opposed to working in it.”
“They challenge us to be better.”
“They just get it.”
“I trust them. I trust in their ability.”
“I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms.”
“Working with Hook + Ladder is easy”
“We specifically sought their services out because of their reputation in the digital space.”
“I learned lessons that are permanent. Hook + Ladder became a source of strength and credibility for us. It felt like a partnership. They had our backs.”
Frequently asked questions
Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.
For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.
Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.
You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher
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