About Us

0
Brands Transformed & Elevated Since 2013
0
Client Business Locations Serviced
0
Lead & Follower Conversions Acquired in 2022
0
Litres of Coffee Guzzled In 2022

Marketing the right way

Digital Marketing is a collection of many areas of specialization which can’t be mastered by one or two people. Just like how an architect has an entirely different set of expertise than that of an engineer in a construction project. 

This is why Hook + Ladder designed its operating model to provide client partners with a fractional, full-service digital marketing department dedicated to accomplishing their objectives. Our client partners work hand-in-hand with their H+L Director of Client Success (who is essentially your external Digital Marketing Manager) and his team of H+L specialists to progress weekly on your digital marketing needs. 

Our core values

SHOULDER-TO-SHOULDER
EVOLVE FAST OR EVAPORATE
BULLETS THEN CANNONBALLS
MAKE SH*T
HAPPEN
AT YOUR BEST,
WITH CARE

Our core team

Tonny
Tonny
Tonny Lam President & Co-Founder
Caleb
Caleb
Caleb Clark Chief Partnership Officer & Co-Founder
Eliana
Eliana
Eliana Torregroza Director of People & Culture
Celeste
Celeste
Celeste Zbirun Director of Agency Growth
Paula
Paula
Paula Cruz Community Engagement Specialist
Caro
Caro
Carolina Marenco PMO Lead
Cynthia
Cynthia
Cynthia Lupercio Director of Operations
Angie
Angie
Angie Cabrera Social Media Lead
Mariana
Mariana1
Mariana Serna Senior Advertising Specialist
Carla
Carla
Carla Tokarev People & Culture Manager
Aaron
Aaron
Aaron Kerr Director of Client Strategy
Valen-Mi
Valen-Mi
Valentina Miranda Social Media Strategist
Warren
Warren
Warren Ho Digital Marketing Specialist
Hugo
Hugo
Hugo Daza Digital Trends Specialist
Andres
Andres
Andres Gutierrez Junior Graphic Designer
Toti
Toti
Maria Paula Calderon Senior Art Director
LauraS
LauraS
Laura Serna Client Success Manager
Juanjo
Juanjo
Juan Jose Ramirez Web Manager
Valentina-O
Valentina-o
Valentina Oviedo Junior Graphic Designer
Estefania
Estefania
Estefania Torregroza Executive Assistant to the President
Rosmary
Rosmary
Rosmary Brito WordPress Developer
David-Lo
David-Lo
David Lopez Senior Art Director
David-Ly
David-Ly
David Lynch Client Success Manager
Lina
Lina
Lina Viafara Social Media Strategist
Silvy
Silvy
Silvana Sanjuan Community Engagement Specialist
Valentina-Fa
Valentina-Fa
Valentina Fanianos Digital Marketing Specialist
Gabriela
Gabriela
Gabriela Hernández SEO Specialist
Camila
Camila
Camila Narvaez Digital Marketing Specialist
Mariangel
mariangel
Mariangel Carreño Social Media Strategist
Ana
Ana
Ana Balza Junior SEO Specialist
Natalia
Natalia
Natalia Osorio Client Success Manager
Daniel
Daniel
Daniel Ergueta Client Success Manager
Juanpa
Juanpa
Juan Pablo Trujillo Digital Advertising Specialist
Gabriela Hernández SEO Specialist
Naomi
Naomi
Naomi Morao Advertising Specialist
Susana
Susana
Susana Velasquez Web Strategist
Eli
Eli
Eli Clark Content Creator
Scott Jenkins
CEO & Co-Founder, ZS2 Technologies

“I don’t think we would be here today if it wasn’t for Hook + Ladder.”

“Not just ideas, not just concepts and solutions, but the ability to execute on them, with excellent communication from the team. Having that confidence that our project is being looked after on a daily basis really gave me the confidence to continue working with them.”

 

Judith Milne
Managing Director, East Winds Resort

“They’re genuinely experts in their field, but they have this very kind and nurturing approach”

“We don’t have to employ a team of 5 or 6 people to cover all of those areas. We can turn to Hook + Ladder and ask for help”

Steven Plunkett
CEO, Assembli Custom-Made Salads + Pizzas

“Anybody who wants to supercharge their marketing should give Hook + Ladder a call”

“We’ve got more followers and a lot more engagement”

Chad Ball
Co-Founder & CEO, Wheel Estate

“Their team listened to us and immediately understood the tone of our brand.”

“They’ve allowed us to build our business as opposed to working in it.”

“They challenge us to be better.”

“They just get it.”

Mike MacDonald
Marketing Director, OPA! of Greece

“I trust them. I trust in their ability.”

“I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms.”

“Working with Hook + Ladder is easy”

Anne McKinnon
Founder & Head of Strategic Planning, Ad Vantage Strategies Group

“We specifically sought their services out because of their reputation in the digital space.”

“I learned lessons that are permanent. Hook + Ladder became a source of strength and credibility for us. It felt like a partnership. They had our backs.”

Previous
Next
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Still have questions?

Can't find the answer you're looking for? leave us a message and we will reply as soon as possible.

Download the
90 Day Digital Marketing Transformation Guide

Rapid digital growth starts today! Download our comprehensive transformation guide now.