Marketing the right way
Digital Marketing is a collection of many areas of specialization which can’t be mastered by one or two people. Just like how an architect has an entirely different set of expertise than that of an engineer in a construction project.
This is why Hook + Ladder designed its operating model to provide client partners with a fractional, full-service digital marketing department dedicated to accomplishing their objectives. Our client partners work hand-in-hand with their H+L Director of Client Success (who is essentially your external Digital Marketing Manager) and their team of H+L specialists to progress weekly on your digital marketing needs.
Our core values
SHOULDER-TO-SHOULDER
EVOLVE FAST OR EVAPORATE
BULLETS THEN CANNONBALLS
MAKE SH*T
HAPPEN
AT YOUR BEST,
WITH CARE
Our core team
CEO & Co-Founder
Chief Partnership Officer & Co-Founder
Director of People & Culture, Partner
Director of Innovation & Growth
People & Culture Manager
Head of Web
Project Manager
Executive Assistant to Tonny Lam
Graphic Designer
Senior SEO Specialist
Advertising Specialist
Head of Social Media
Executive Assistant to Caleb Clark
Client Success Manager
Digital Trafficker
Social Media Strategist
Content Creator
Graphic Designer
Finance Coordinator
Head of Advertising
Client Success Manager
Digital Marketing Specialist
Social Media Strategist
Email Marketing Specialist
WordPress Developer
Head of Innovation
Senior Art Director
Research & Development Specialist
Client Success Manager
Talent Management Specialist
Social Media Strategist
Project Manager
SEO Specialist
Client Success Manager
Client Success Manager
Email Marketing Specialist
Client Success Manager
Social Media Intern
WordPress Developer
Junior Graphic Designer
Advertising Specialist
People & Culture Manager
SEO Specialist
Advertising Specialist
Project Manager
Client Success Manager
Business Development Representative
CRO Specialist
Marketing Strategist
Project Manager
Email Marketing Specialist
Knowledge Transformation Specialist
Looking to learn more?
Scott Jenkins
“I don’t think we would be here today if it wasn’t for Hook + Ladder.”
“Not just ideas, not just concepts and solutions, but the ability to execute on them, with excellent communication from the team. Having that confidence that our project is being looked after on a daily basis really gave me the confidence to continue working with them.”
Judith Milne
“They’re genuinely experts in their field, but they have this very kind and nurturing approach”
“We don’t have to employ a team of 5 or 6 people to cover all of those areas. We can turn to Hook + Ladder and ask for help”
Chad Ball
“Their team listened to us and immediately understood the tone of our brand.”
“They’ve allowed us to build our business as opposed to working in it.”
“They challenge us to be better.”
“They just get it.”
Mike MacDonald
“I trust them. I trust in their ability.”
“I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms.”
“Working with Hook + Ladder is easy”
Anne McKinnon
“We specifically sought their services out because of their reputation in the digital space.”
“I learned lessons that are permanent. Hook + Ladder became a source of strength and credibility for us. It felt like a partnership. They had our backs.”
Jie Liang
‘’My company has been very impressed by the quality of work of Tonny, Caleb, Ryan and other team members at H+L. They first gave us an extensive training on digital marketing, and had thorough discussions with us to understand our product via our weekly meetings, from which they developed a comprehensive marketing strategy for us. After that, their team has worked really hard to execute the plan.
In just a few weeks, they have developed a sequence of social media messages, shot a high-quality 4-minute video for our product (with several iterations), and got ready to launch our Facebook/Google ads campaigns. This is completely beyond my expectation. I look forward to continuing our collaborations and strongly recommend H+L.’’
FAQs
Frequently asked questions
Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.
For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.
Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.
You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.
Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher
Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.
Still have questions?
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