Brands Transformed & Elevated Since 2013
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Client Business Locations Serviced
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Lead & Follower Conversions Acquired in 2022
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Litres of Coffee Guzzled In 2022
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Marketing the right way

Digital Marketing is a collection of many areas of specialization which can’t be mastered by one or two people. Just like how an architect has an entirely different set of expertise than that of an engineer in a construction project. 

This is why Hook + Ladder designed its operating model to provide client partners with a fractional, full-service digital marketing department dedicated to accomplishing their objectives. Our client partners work hand-in-hand with their H+L Director of Client Success (who is essentially your external Digital Marketing Manager) and their team of H+L specialists to progress weekly on your digital marketing needs. 

Our core values

SHOULDER-TO-SHOULDER
EVOLVE FAST OR EVAPORATE
BULLETS THEN CANNONBALLS
MAKE SH*T
HAPPEN
AT YOUR BEST,
WITH CARE

Our core team

Tonny Lam

CEO & Co-Founder

Caleb Clark

Chief Partnership Officer & Co-Founder

Eliana Torregroza

Director of People & Culture, Partner

Celeste Zbirun

Director of Innovation & Growth

Carla Tokarev

People & Culture Manager

Susana Velasquez

Head of Web

Mafe Diez

Project Manager

Estefania Torregroza

Executive Assistant to Tonny Lam

Andres Gutierrez

Graphic Designer

Gabriela Hernández

Senior SEO Specialist

Naomi Morao

Advertising Specialist

Angie Cabrera

Head of Social Media

Silvana Sanjuan

Executive Assistant to Caleb Clark

Laura Serna

Client Success Manager

Genesis Rodriguez

Digital Trafficker

Lina Viafara

Social Media Strategist

Eli Clark

Content Creator

Valentina Oviedo

Graphic Designer

Carolina Marenco

Finance Coordinator

Mariana Serna

Head of Advertising

Natalia Osorio

Client Success Manager

Camila Narvaez

Digital Marketing Specialist

Valentina Miranda

Social Media Strategist

Yolizmar Paredes

Email Marketing Specialist

Rosmary Brito

WordPress Developer

Connor Brown

Head of Innovation

Maria Paula Calderon

Senior Art Director

Warren Ho

Research & Development Specialist

Daniel Ergueta

Client Success Manager

Mariangel Carreño

Talent Management Specialist

Paula Cruz

Social Media Strategist

Carolina Sanchez

Project Manager

Geraldine Moran

SEO Specialist

Daniel Arango

Client Success Manager

Laura Lievano

Client Success Manager

Alejandra Velasquez

Email Marketing Specialist

Gustavo Guimarães

Client Success Manager

Ana Carolina Granados

Social Media Intern

Ali Leon

WordPress Developer

Noor Rada

Junior Graphic Designer

Veronica Echeto

Advertising Specialist

Cynthia Lupercio

People & Culture Manager

Maryolin Restaino

SEO Specialist

Marcio Nilles

Advertising Specialist

Angie Gonzalezrubio

Project Manager

Danielle Dempster

Client Success Manager

Jared Clark

Business Development Representative

Steffany Landivar

CRO Specialist

Aaron Kerr

Marketing Strategist

Natalia Nemoga

Project Manager

Jhonny Arzuza

Email Marketing Specialist

Nestor De Leon

Knowledge Transformation Specialist

FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Still have questions?

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