Growth League Podcast

Growth League Podcast

On Season 4 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Watch the other seasons

Episode 43

RENÉ PUERTA

Director of Marketing
Gregorys Coffee
Learn how to thrive under constraints, build strong customer loyalty, and integrate hospitality into marketing. Discover the journey from operations to marketing leadership, and how a New York-based coffee brand navigates challenges to deliver an exceptional customer experience.
Episode 42

KEVIN JASKOLKA

Senior Vice President of Marketing
Checkmate
From menu management across fragmented systems to driving AI-powered voice solutions in drive-thrus, Kevin reveals how modern marketing intersects with product, ops, and AI to drive business results.
Episode 41

LIZA MARNER

Director of Marketing & Partnerships
Impact Kitchen
Liza discusses the importance of autonomy and trust in leadership, balancing entrepreneurial growth with customer loyalty, and the challenges and opportunities as the brand grows into new markets.
Episode 40

JESSICA CHUNG

Senior Director of Marketing
MTY Group
From starting fresh in the fast-paced quick service restaurant (QSR) industry to leading multiple major brands like Taco Time and Extreme Pita, Jessica shares candid insights on leadership, vulnerability, overcoming imposter syndrome, and balancing creativity with data-driven marketing.
Episode 39

MADELAINE BREWER

Chief Marketing Officer
Mezeh Mediterranean Grill
From a business student passionate about food to a marketing leader driving growth across Mezza’s expanding footprint from Manhattan to Charlotte, NC. She dives into the challenges of balancing first-party and third-party sales channels in the fast casual dining industry, the importance of strong team leadership, and how digital marketing and loyalty programs play a vital role in their strategy.
Episode 38

JENNIFER ZUREIKAT

Marketing Director
Minoan
Jennifer dives deep into balancing leadership at a fast-growing startup with the demands of new motherhood, emphasizing empathy, autonomy, and hands-on marketing leadership. She opens up about scaling a lean marketing team, navigating retail marketing in a tech environment, and the critical importance of saying no to prioritize high-impact projects.
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Still have questions?

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