Growth League Podcast

Growth League Podcast

On Season 4 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Watch the other seasons

Episode 25

LAURA GIFFORD

Director of Marketing & Communications
Providence Place Senior Living
With over 20 years of marketing experience, Laura shares her journey from advertising and PR to leading marketing in the senior living industry. We dive into her approach to balancing growth, purpose, and community while leading a marketing team of one.
Episode 24

JULIA THOMAS

Director, Marketing & Business Development
Dean Mead
Julia Thomas shares how she successfully runs marketing for a professional services firm with a lean team while ensuring every employee is a marketer. She explains the power of marketing alignment with business development, how she tackles difficult conversations, and why business acumen is crucial for marketers today.
Episode 23

MAC CHRISTIAN

Chief Marketing Officer
National Land Realty
Mac shares how he transformed a bloated marketing budget into a lean, high-performing in-house team, built a culture of fearless execution, and aligned marketing and sales to drive real business impact.
Episode 22

PAIGE GREENHOUGH

Global Marketing Manager, Energy and Climate Change
Hatch
Paige shares her journey from sales to government to global marketing leadership. She dives into the challenges of working with technical subject matter experts, the art of distilling complex projects into digestible narratives, and how to balance strategic planning with agility.
Episode 21

DAN SMITH

Director, Brand Marketing & Creative
Direct Energy Canada
Dan shares his unconventional path into marketing, how he built a brand team from scratch, and why empathy and storytelling are critical in today’s fast-moving marketing landscape.
Episode 20

TANYA HAGE COBURN

VP Marketing and Communications
Trufla
Tanya shares her experiences leading marketing efforts in a traditional industry, her strategies for balancing innovation with lean resources, and how she’s leveraging AI strategically while maintaining human creativity.
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Still have questions?

Can't find the answer you're looking for? leave us a message and we will reply as soon as possible