Growth League Podcast

Growth League Podcast

On Season 4 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Watch the other seasons

Episode 15

KATE BROWN

Chief Marketing Officer
Insurely Inc
Caleb and Kate explore the intersection of marketing and personal growth, reflecting on Kate’s first experience at a buzzing industry event, The Gathering. Expect a candid conversation about the evolution of marketing strategies and insights into how events can shape a marketer’s perspective.
Episode 14

JESSIE REYES

Marketing Director
Cadmium
Jessie shares her insights into the ever-changing world of marketing leadership, how her background in business and sales shaped her career, and what it takes to build and execute successful marketing strategies.
Episode 13

MICHAEL ACKLEY

Director of Franchise Marketing
Ascent Hospitality Management
Discover why Michael believes franchising is still a powerful vehicle for entrepreneurship and personal legacy. Michael also offers insights into team dynamics, the role of leadership, and how marketing and franchise sales intertwine.
Episode 12

TRACEY PANEK

Historian
Levi Strauss & Co.
From preserving pieces dating back to 1873 to leveraging Levi’s rich history for modern branding, Tracey discusses how storytelling through archives plays a crucial role in connecting the past with the present.
Episode 11

ROBIN CHAKRABARTI

Entrepreneur in Residence & Member of the Board of Advisors
Origin Merchant Partners & Workforce Wellness
Robin shares his insights on how brands create emotional connections with consumers and explains the concept of an “emotional bank account” in branding. This discussion is packed with valuable knowledge on how to connect authentically with an audience through brand storytelling.
Episode 10

JILLIAN FRECHETTE

Chief Marketing Officer
New Jersey Devils
Dive into this episode to hear Jillian’s incredible marketing journey. From global brands to professional sports, her experiences offer valuable lessons for anyone in the marketing field.
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Still have questions?

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