Growth League Podcast

Growth League Podcast

Explore digital marketing’s hottest topics, opportunities and how to learn from them.

SEASON 2 EPISODE 10

HARRISON STEVENS

Creative performance marketer and designer with over 17 years experience, Harrison is a VP with a proven track record of successful projects from initial concept through completion.
SEASON 2 EPISODE 9

ALISON OSBORNE

This podcast episode features Alison Oscorpe, Director of Growth at Quill Inc., discussing the significance of podcasting in marketing and common mistakes to avoid. She outlines her role at Quill, her successful strategies, and also the lessons learned from failed campaigns. Alison shares her methods for fostering collaboration, measuring success, handling conflicts, and working with external partners. She concludes by discussing her commitment to her own professional growth, providing a personal perspective on development strategies.
SEASON 2 EPISODE 8

AARTHI KALYANARAMAN

In this interview with Aarthi Kalyanaraman, Marketing Director at Plastic Bank, we discuss her journey as a marketing leader, her strengths and weaknesses, and Plastic Bank's mission. We explore the role of marketing at Plastic Bank, team effectiveness, and recent campaign successes and failures. Aarthi shares insights on collaboration, conflict management, diversity, and scaling challenges. We also delve into behavior change goals and maintaining a cutting-edge marketing approach.
SEASON 2 EPISODE 7

CORRYN WILLIAMS

Corryn Williams is the Senior Director of Strategic Growth at Method Architecture. She oversees the brand, marketing, and client relations team. As a marketer, Corryn has experience working within an agency, in house, with small businesses and global brands. This variety of experience has helped to shape her ability to scale marketing strategies to achieve goals.
SEASON 2 EPISODE 6

CRYSTAL STUS

Thriving as a Marketing expert for the past 15 years, Crystal has excelled as a brand ambassador and community leader, focused on delivering strategic marketing campaigns across various sectors in Western Canada, including tech, finance, real estate and sports marketing.
SEASON 2 EPISODE 5

JASMINE MARRA

Jasmine is insights driven marketing strategist with over a decade and a half of progressive communications experience with accelerated bottom line growth in both public and private sector companies.
SEASON 2 EPISODE 4

FÉLIX ROBITAILLE

Félix Robitaille from Cozey spends a lot of time sharing some extremely valuable insight in taking a test based approach to e-commerce digital marketing. Fascinating episode! 
SEASON 2 EPISODE 3

CASSONDRA DICKIN

Cassondra Dickin truly believes in her team and her organization and that’s an amazing thing when you’re running the marketing program at an organization!
SEASON 2 EPISODE 2

LINDSAY PANCHYSHYN

Lindsay Panchyshyn shares about how she has been building the marketing program at Westgen Technologies after only a few short months on the job.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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