Growth League Podcast

Growth League Podcast

On Season 2 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Business Owners





Mona Csada, VP of Marketing at Virtual Gurus, discusses various aspects of marketing and leadership. She highlights the challenges faced by marketers, the importance of trust and transparency in building strong teams, the need for adaptability in a changing industry, and the significance of measuring ROI and finding the right external partners. Mona also shares the importance of vulnerability and courage in marketing, and the value of pursuing passions outside of work.


Anna Murphy, Director of Marketing at LiveSchool, discusses various aspects of marketing and growth strategies in the education technology industry. She emphasizes the importance of utilizing a demand generation approach to drive revenue rather than just generating leads. Anna also talks about aligning messaging with economic conditions and goals of schools, and the importance of being specific and direct in marketing messages. Overall, we highlight the significance of aligning marketing strategies with revenue goals and understanding the needs of the target audience.


In this episode of the Growth League Podcast, Penney McTaggart-Cowan, VP Marketing at Calgary Co-Op, delves into the evolving world of marketing, stressing the need to adapt while upholding core values. She shares insights from the dynamic grocery retail sector and her unique journey into marketing. Emphasizing community engagement and aligning marketing with business objectives, Penney underscores continuous skill development and result-driven strategies.


In their insightful discussion, Caleb and Teale Orban, VP of Marketing at OEB Breakfast Co., explore the nuances of digital marketing in the contemporary landscape. Teale shares his journey at OEB, emphasizing the importance of culinary excellence in branding. They delve into OEB's unique strategies, from leveraging third-party collaborations for fresh content to maintaining brand integrity as they scale. With a keen focus on community engagement, agile partnerships, and the value of transparency, their conversation underscores the dynamic challenges and rewards in the realm of digital marketing.


Samira Amin, the Director of Marketing at Grand & Toy, shares her journey and motivation behind joining the company. She saw it as an opportunity to revive the brand's greatness and connect with the Canadian community. Despite being scared of the challenge, she took on the assignment to define what the brand would look like and bring it back to its former glory. She also mentions the importance of making an impact on a broader societal level.


Brianna Miller, the Marketing Director at Protenus, shares about the importance of marketing and how it is relevant to all fields, not just marketing itself. She believes that everyone is a little bit of a marketer and that marketing is essential for the success of any business or organization. She also discusses the challenges she faces as a marketing leader, the tools and superpowers she relies on, the prioritization of SQLs over MQLs, leveraging automation and email nurturing, maintaining a strong client-agency relationship, trying new marketing strategies, and effectively responding to customer actions.

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.


You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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