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Growth League Podcast

Growth League Podcast

On Season 3 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Podcast Playlist

Episode 56

ALLISON GREENE

Marketing Director
HARDI
Allison shares her journey from a digital marketing agency to leading high-impact initiatives in a traditionally “non-sexy” sector, emphasizing the critical importance of engagement over revenue growth.
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Episode 55

AARON RAYNER

Director of Marketing
Mensor
Let’s dive into the challenges of leading marketing functions within a B2B industrial environment, highlighting how trust, communication, and accountability shape Aaron’s approach to leadership. Whether navigating fragmented technologies or bridging the gap between sales and marketing, Aaron provides invaluable insights into how to create harmony across departments and ensure successful outcomes in complex industries.
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Episode 54

ASHLEY SAFRANSKI

VP of Marketing
uConnect
Ashley Safranski, VP of Marketing at uConnect, shares all the details about her journey from higher education to leading marketing efforts in the B2B SaaS space. Ashley talks about her unique path, the challenges of building a marketing team from scratch, and the parallels between recruiting students and driving sales in a tech company.
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Episode 53

KAITLIN MONNAHAN

Head of North America Marketing
Seismic
Kaitlin discusses the importance of building relationships, driving pipeline generation, and her passion for holistic go-to-market strategies. She also delves into the challenges of leading a lean team, finding the right talent, and fostering a culture of accountability and trust.
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Episode 52

TOM MARSHALL

Chief Marketing & Business Development Officer
Chesapeake Medical Imaging
Tom shares his unique journey through the intersection of marketing and sales in the healthcare industry, highlighting the importance of relationship-building and strategic outreach in driving success.
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Episode 51

AMBER SPENCER

Chief Marketing Officer
Damon Motorcycles
Amber shares her incredible six-year journey at Damon, where she went from being the first business hire to spearheading the company’s innovative product development and marketing strategies. In this episode, she shares her experiences and insights into leading a startup, building a brand from the ground up, and navigating the challenges of creating a product that revolutionizes motorcycling safety.
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Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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We can’t wait to talk about your ideas, needs and goals. Let’s set up a call.

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