Growth League Podcast

Growth League Podcast

On Season 3 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Podcast Playlist

Episode 52

TOM MARSHALL

Chesapeake Medical Imaging
Tom shares his unique journey through the intersection of marketing and sales in the healthcare industry, highlighting the importance of relationship-building and strategic outreach in driving success.
Episode 52

TOM MARSHALL

Chief Marketing & Business Development Officer
Chesapeake Medical Imaging
Tom shares his unique journey through the intersection of marketing and sales in the healthcare industry, highlighting the importance of relationship-building and strategic outreach in driving success.
Episode 51

AMBER SPENCER

Damon Motorcycles
Amber shares her incredible six-year journey at Damon, where she went from being the first business hire to spearheading the company’s innovative product development and marketing strategies. In this episode, she shares her experiences and insights into leading a startup, building a brand from the ground up, and navigating the challenges of creating a product that revolutionizes motorcycling safety.
Episode 51

AMBER SPENCER

Chief Marketing Officer
Damon Motorcycles
Amber shares her incredible six-year journey at Damon, where she went from being the first business hire to spearheading the company’s innovative product development and marketing strategies. In this episode, she shares her experiences and insights into leading a startup, building a brand from the ground up, and navigating the challenges of creating a product that revolutionizes motorcycling safety.
Episode 50

MAYSSA CHIDIAC

Servomax Inc.
Mayssa shares her unique journey, from a passion for movies to a thriving career in marketing and technology. Discover how she seamlessly blends creativity with technical acumen to drive innovation and efficiency at Servomax.
Episode 50

MAYSSA CHIDIAC

Marketing & IT Director
Servomax Inc.
Mayssa shares her unique journey, from a passion for movies to a thriving career in marketing and technology. Discover how she seamlessly blends creativity with technical acumen to drive innovation and efficiency at Servomax.
Episode 49

PEDRO MATRICIANO

Book Club
Pedro answers tough questions about prioritizing tasks in a startup environment, dealing with sales and product challenges, and maintaining a customer-centric approach in marketing. Plus, he leaves a thought-provoking question for the next guest: “What is a marketing strategy that everyone claims works well but has never worked for you, and why?”
Episode 49

PEDRO MATRICIANO

Growth Marketing Director
Book Club
Pedro answers tough questions about prioritizing tasks in a startup environment, dealing with sales and product challenges, and maintaining a customer-centric approach in marketing. Plus, he leaves a thought-provoking question for the next guest: “What is a marketing strategy that everyone claims works well but has never worked for you, and why?”
Episode 48

AMY SITNICK

Greenphire
Discover how Amy’s team at Greenphire drives engagement and supports sales efforts globally, the innovative tools they use to optimize their workflows, and the importance of internal communication for unifying and inspiring the organization.
Episode 48

AMY SITNICK

Vice President Marketing
Greenphire
Discover how Amy’s team at Greenphire drives engagement and supports sales efforts globally, the innovative tools they use to optimize their workflows, and the importance of internal communication for unifying and inspiring the organization.
Episode 47

MARIA FRANK

Bâton Rouge, Grillhouse & Bar from the MTY Group
Maria emphasizes the critical role of data in supporting marketing strategies and securing stakeholder approval, while also acknowledging the occasional need for intuitive decision-making.
Episode 47

MARIA FRANK

Director of Marketing & Innovation
Bâton Rouge, Grillhouse & Bar from the MTY Group
Maria emphasizes the critical role of data in supporting marketing strategies and securing stakeholder approval, while also acknowledging the occasional need for intuitive decision-making.
Episode 46

ASHLEY JOHNSTON

JDXpert
Ashley Johnston emphasizes the importance of understanding your audience, creating valuable content, and maintaining strong relationships both within and outside the organization. She shares her experience with thought leadership, navigating constraints, and the evolving role of marketing in driving business success.
Episode 46

ASHLEY JOHNSTON

Marketing Director
JDXpert
Ashley Johnston emphasizes the importance of understanding your audience, creating valuable content, and maintaining strong relationships both within and outside the organization. She shares her experience with thought leadership, navigating constraints, and the evolving role of marketing in driving business success.
Episode 45

MEAGAN HEALEY

Dig Insights
Meagan opens up about the complexities of managing a marketing team with diverse roles and responsibilities. She reveals how her approach to communication has evolved, emphasizing the importance of aligning team efforts with overall corporate objectives through OKRs (Objectives and Key Results). Discover how Meagan balances the noise of constant feedback and maintains team morale by ensuring that team members focus on what they can control.
Episode 45

MEAGAN HEALEY

VP Marketing
Dig Insights
Meagan opens up about the complexities of managing a marketing team with diverse roles and responsibilities. She reveals how her approach to communication has evolved, emphasizing the importance of aligning team efforts with overall corporate objectives through OKRs (Objectives and Key Results). Discover how Meagan balances the noise of constant feedback and maintains team morale by ensuring that team members focus on what they can control.
Episode 44

ALI ANECHIARICO

Teal, Becker & Chiaramonte, CPAs, P.C.
Discover strategies for thriving in marketing within the professional services sector. Learn how strategic planning and a focus on long-term goals can help navigate demanding times like tax season. Dive into the nuances of marketing for professional services, the challenges and rewards of working with accountants, and the unique approach to internal team dynamics and stakeholder relationships.
Episode 44

ALI ANECHIARICO

Director of Marketing
Teal, Becker & Chiaramonte, CPAs, P.C.
Discover strategies for thriving in marketing within the professional services sector. Learn how strategic planning and a focus on long-term goals can help navigate demanding times like tax season. Dive into the nuances of marketing for professional services, the challenges and rewards of working with accountants, and the unique approach to internal team dynamics and stakeholder relationships.
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Still have questions?

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