We are your:

Digital Marketing Department

Hook + Ladder provides a full-service digital marketing department to in-house marketing teams with 1 to 3 full time marketers

ABOUT US

We serve marketing executives
of established brands that are growing

Our purpose is to ignite potential for those ready to grow.

our services

We're an extension of your in-house marketing team

We add a high impact, cross-functional, and scalable digital marketing department to your organization.

 

Marketing Strategy & Planning

Marketing Strategy & Planning

From Where You Are to Where You Want to Be

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B2B Customer Acquisition

B2B Customer Acquisition

Empower Your Sales Team by Letting Them Focus on What They Do Best

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Email Marketing + Automation

Email Marketing + Automation

Unleash the Powerful ROI in Email Marketing for Your Brand

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Outsourced Digital Marketing Department

Outsourced Digital Marketing Department

A Self-Energize Team as a High-Performing Extension of Your Business

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Strategic Digital Advertising

Strategic Digital Advertising

Get In Front of The Right People in the Right Order at the Right Time

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Graphic Design + Creatives

Graphic Design + Creatives

Look Better. Generate More. Perception is Reality.

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Social Media Transformation

Social Media Transformation

Unrecognizable Elevation to Your Social Media Program

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Web Development + SEO

Web Development + SEO

Build the Digital Home to Your Business and See Visitors Arrive At Your Doorsteps

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Video + Photo Production

Video + Photo Production

A Perfect Formula of Creativity + Science + Precision

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unlock the potential of your

Social Media Marketing

Our Social Transformation Program is designed for established brands to seriously elevate their social media community and take their digital presence to the next level.

Design & launch a profitable

Customer Acquisition Funnel

Our Funnel Development Program is designed to increase our clients’ top-line by generating more customers and getting them to buy more often.

Would you like a second opinion on your marketing system & opportunities?

Request an audit from our cross-functional team of experienced marketers.

our work

We take pride in our work. Seriously.

Disrupting and Transforming the Traditional Construction Industry

Building digital marketing systems that educate the building industry about sustainable building materials and generate qualified sales opportunities.

Award-Winning Building Technology Company

A 60-Year-Old Brand Re-energized & Growing

Where a solid but tired brand takes off with simple, consistent, and integrated marketing systems within 12 months.

Iconic Canadian Steakhouse Brand

All Condominiums Sold Out: 8-Figure In Value

How we helped the developer sell over a hundred homes in a slow real estate market.

Luxury Highrise Development

Doubling Online Sales Within 30 Days

Diversify the revenue source of the restaurant chain through increasing online orders while paying only 40% of media cost compared to its industry peers.

Global Fast Casual Restaurant

Instant Return-on-Investment Through Targetted Media Buying

How geo-targeted, multi-platform advertising campaign increased a shopping mall's foot traffic by 10% during the holiday season.

Calgary Downtown Shopping Centre

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We love our clients

It’s great to learn that the feeling is mutual.

“Anybody who wants to supercharge their marketing should give Hook + Ladder a call”

“We’ve got more followers and a lot more engagement”

Steven Plunkett

CEO, Assembli Custom-Made Salads + Pizzas

Steven Plunkett

CEO, Assembli Custom-Made Salads + Pizzas

“Their genuinely experts in their field, but they have this very kind and nurturing approach”

“We don’t have to employ a team of 5 or 6 people to cover all of those areas. We can turn to Hook + Ladder and ask for help”

Judith Milne

Managing Director, East Winds Resort

Judith Milne

Managing Director, East Winds Resort

“Their team listened to us and immediately understood the tone of our brand.”

“They’ve allowed us to build our business as opposed to working in it.”

“They challenge us to be better.”

“They just get it.”

Chad Bal

Co-Founder & CEO, Wheel Estate

Chad Bal

Co-Founder & CEO, Wheel Estate

“I don’t think we would be here today if it wasn’t for Hook + Ladder.”

“Not just ideas, not just concepts and solutions, but the ability to execute on them, with excellent communication from the team. Having that confidence that our project is being looked after on a daily basis really gave me the confidence to continue working with them.”

 

Scott Jenkins

CEO & Co-Founder, ZS2 Technologies

Scott Jenkins

CEO & Co-Founder, ZS2 Technologies

“I trust them. I trust in their ability.”

“I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms.”

“Working with Hook + Ladder is easy”

Mike MacDonald

Marketing Director, OPA! of Greece

Mike MacDonald

Marketing Director, OPA! of Greece

“We specifically sought their services out because of their reputation in the digital space.”

“I learned lessons that are permanent. Hook + Ladder became a source of strength and credibility for us. It felt like a partnership. They had our backs.”

Anne McKinnon

Founder & Head of Strategic Planning, Ad Vantage Strategies Group

Anne McKinnon

Founder & Head of Strategic Planning, Ad Vantage Strategies Group

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Learning is a constant for us.
The marketing landscape never stops innovating

What’s new, what’s next and what to look out for in digital marketing.

Listen to our podcast

The Growth League podcast shares the backstory of marketing leaders and how digital marketing has played a role in their journey.

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.