We are your:
Digital Marketing Department
Hook + Ladder provides a full-service digital marketing department to in-house marketing teams with 1 to 3 full time marketers
ABOUT US
We serve marketing executives
of established brands that are growing
Our purpose is to ignite potential for those ready to grow.
our services
We're an extension of your in-house marketing team
We add a high impact, cross-functional, and scalable digital marketing department to your organization.
unlock the potential of your
Social Media Marketing
Our Social Transformation Program is designed for established brands to seriously elevate their social media community and take their digital presence to the next level.
Design & launch a profitable
Customer Acquisition Funnel
Our Funnel Development Program is designed to increase our clients’ top-line by generating more customers and getting them to buy more often.
Would you like a second opinion on your marketing system & opportunities?
Request an audit from our cross-functional team of experienced marketers.
our work
We take pride in our work. Seriously.
Disrupting and Transforming the Traditional Construction Industry
Award-Winning Building Technology Company
A 60-Year-Old Brand Re-energized & Growing
Iconic Canadian Steakhouse Brand
All Condominiums Sold Out: 8-Figure In Value
Luxury Highrise Development
Doubling Online Sales Within 30 Days
Global Fast Casual Restaurant
Instant Return-on-Investment Through Targetted Media Buying
Calgary Downtown Shopping Centre
We love our clients
It’s great to learn that the feeling is mutual.
“Anybody who wants to supercharge their marketing should give Hook + Ladder a call”
“We’ve got more followers and a lot more engagement”
Steven Plunkett
CEO, Assembli Custom-Made Salads + Pizzas
Steven Plunkett
CEO, Assembli Custom-Made Salads + Pizzas
“Their genuinely experts in their field, but they have this very kind and nurturing approach”
“We don’t have to employ a team of 5 or 6 people to cover all of those areas. We can turn to Hook + Ladder and ask for help”
Judith Milne
Managing Director, East Winds Resort
Judith Milne
Managing Director, East Winds Resort
“Their team listened to us and immediately understood the tone of our brand.”
“They’ve allowed us to build our business as opposed to working in it.”
“They challenge us to be better.”
“They just get it.”
Chad Bal
Co-Founder & CEO, Wheel Estate
Chad Bal
Co-Founder & CEO, Wheel Estate
“I don’t think we would be here today if it wasn’t for Hook + Ladder.”
“Not just ideas, not just concepts and solutions, but the ability to execute on them, with excellent communication from the team. Having that confidence that our project is being looked after on a daily basis really gave me the confidence to continue working with them.”
Scott Jenkins
CEO & Co-Founder, ZS2 Technologies
Scott Jenkins
CEO & Co-Founder, ZS2 Technologies
“I trust them. I trust in their ability.”
“I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms.”
“Working with Hook + Ladder is easy”
Mike MacDonald
Marketing Director, OPA! of Greece
Mike MacDonald
Marketing Director, OPA! of Greece
“We specifically sought their services out because of their reputation in the digital space.”
“I learned lessons that are permanent. Hook + Ladder became a source of strength and credibility for us. It felt like a partnership. They had our backs.”
Anne McKinnon
Founder & Head of Strategic Planning, Ad Vantage Strategies Group
Anne McKinnon
Founder & Head of Strategic Planning, Ad Vantage Strategies Group
Learning is a constant for us.
The marketing landscape never stops innovating
What’s new, what’s next and what to look out for in digital marketing.
Frequently asked questions
Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.
For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.
Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.
You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher.
Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.
