We are your:

Hook + Ladder provides a full-service digital marketing department to in-house marketing teams with 1 to 3 full time marketers

ABOUT US

We serve marketing executives
of established brands that are growing

Our purpose is to ignite potential for those ready to grow.

our services

We're an extension of your in-house marketing team

We add a high impact, cross-functional, and scalable digital marketing department to your organization.

unlock the potential of your

Social Media Marketing

Our Social Transformation Program is designed for established brands to seriously elevate their social media community and take their digital presence to the next level.

Design & launch a profitable

Customer Acquisition Funnel

Our Funnel Development Program is designed to increase our clients’ top-line by generating more customers and getting them to buy more often.

Would you like a second opinion on your marketing system & opportunities?

Request an audit from our cross-functional team of experienced marketers.

our work

We take pride in our work. Seriously.

8-Figure Value of Units Sold

We created 3 lead acquisition funnels, an improved website and a social strategy to yield an incredibly effective sales pipeline.

The Guardian Calgary

Integrated Digital Funnel to Promote Online Ordering System

Online ordering systems are excellent assets to drive conversion. Having a strong conversion strategy in place is key to a measurable success over digital platforms.

Nando's Peri-Peri Chicken

From Broad-based Awareness To Highly-targeted Media Buying

We designed a multi-platform digital advertising campaign which produced a 10% increase the foot traffic for The CORE during the 2019 Christmas holiday and Chinese New Year seasons.

The CORE Shopping Centre

Social Media Post Gamification to Drive Engagement

Hook and Ladder created two campaigns that relied on a “call to engage”. We gamified the basic awareness campaign and created a series of quiz based campaigns.

OPA! Of Greece

Tommy Gun's Barbershop Social Transformation

Their channels went from low engagement and lack of audience participation to a growing and proactive community.

Tommy Gun’s Barbershop

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We love our clients

It’s great to learn that the feeling is mutual.

“Their team listened to us and immediately understood the tone of our brand.”

“They’ve allowed us to build our business as opposed to working in it.”

“They challenge us to be better.”

“They just get it.”

Chad Bal

Co-Founder & CEO, Wheel Estate

Chad Bal

Co-Founder & CEO, Wheel Estate

“I don’t think we would be here today if it wasn’t for Hook + Ladder.”

“Not just ideas, not just concepts and solutions, but the ability to execute on them, with excellent communication from the team. Having that confidence that our project is being looked after on a daily basis really gave me the confidence to continue working with them.”

 

Scott Jenkins

CEO & Co-Founder, ZS2 Technologies

Scott Jenkins

CEO & Co-Founder, ZS2 Technologies

“I trust them. I trust in their ability.”

“I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms.”

“Working with Hook + Ladder is easy”

Mike MacDonald

Marketing Director, OPA! of Greece

Mike MacDonald

Marketing Director, OPA! of Greece

“We specifically sought their services out because of their reputation in the digital space.”

“I learned lessons that are permanent. Hook + Ladder became a source of strength and credibility for us. It felt like a partnership. They had our backs.”

Anne McKinnon

Founder & Head of Strategic Planning, Ad Vantage Strategies Group

Anne McKinnon

Founder & Head of Strategic Planning, Ad Vantage Strategies Group

‘’My company has been very impressed by the quality of work of Tonny, Caleb, Ryan and other team members at H+L. They first gave us an extensive training on digital marketing, and had thorough discussions with us to understand our product via our weekly meetings, from which they developed a comprehensive marketing strategy for us. After that, their team has worked really hard to execute the plan.

In just a few weeks, they have developed a sequence of social media messages, shot a high-quality 4-minute video for our product (with several iterations), and got ready to launch our Facebook/Google ads campaigns. This is completely beyond my expectation. I look forward to continuing our collaborations and strongly recommend H+L.’’

Jie Liang

President, AltumView Systems Inc.

Jie Liang

President, AltumView Systems Inc.

‘’What I liked about working with Tonny Caleb and the rest of the team at H+L is their mix of competence and care. They not only delivered on their promises, but they valued and put lots of effort into our relationship along the way (eg. prompt communication, strong listening skills, constant check-ins to make sure we were on the same page, etc.)

Nice humble people, highly skilled, doing great work and ready to go extra-mile when necessary to achieve our goals! I couldn’t ask for more. The experience was great and I got the results I wanted! Thank you!’’

Roberto Erario

Business and Leadership Coach

Roberto Erario

Business and Leadership Coach

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Learning is a constant for us.
The marketing landscape never stops innovating

What’s new, what’s next and what to look out for in digital marketing.

Listen to our podcast

The Growth League podcast shares the backstory of marketing leaders and how digital marketing has played a role in their journey.