We are your:

We build proven marketing systems to new applications for medium to large-size businesses

ABOUT US

We serve marketing directors
of established and growing brands

Our purpose is to ignite potential for those ready to grow.

our services

We're an extension of your in-house marketing team.

We add a high impact, cross-functional, and scalable digital marketing department to your organization.

unlock the potential of your

Social Media Marketing

Our Social Transformation Program is designed for established brands to seriously elevate their social media community and take their digital presence to the next level.

Design & launch a profitable

Customer Acquisition Funnel

Our Funnel Development Program is designed to increase our clients’ top-line by generating more customers and getting them to buy more often.

Are you ready to get serious about marketing?

Take the next step and request a second opinion on your marketing system from a cross-functional team of experts.
our work

Check out a few of our case studies

8-Figure Value of Units Sold

We created 3 lead acquisition funnels, an improved website and a social strategy to yield an incredibly effective sales pipeline.

The Guardian Calgary

Integrated Digital Funnel to Promote Online Ordering System

Online ordering systems are excellent assets to drive conversion. Having a strong conversion strategy in place is key to a measurable success over digital platforms.

Nando's Peri-Peri Chicken

From Broad-based Awareness To Highly-targeted Media Buying

We designed a multi-platform digital advertising campaign which produced a 10% increase the foot traffic for The CORE during the 2019 Christmas holiday and Chinese New Year seasons.

The CORE Shopping Centre

Social Media Post Gamification to Drive Engagement

Hook and Ladder created two campaigns that relied on a “call to engage”. We gamified the basic awareness campaign and created a series of quiz based campaigns.

OPA! Of Greece

Tommy Gun's Barbershop Social Transformation

Their channels went from low engagement and lack of audience participation to a growing and proactive community.

Tommy Gun’s Barbershop

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Don't just take our word for it

Hear about what our business partners have to say about their experience with Hook + Ladder.

‘’My company has been very impressed by the quality of work of Tonny, Caleb, Ryan and other team members at H+L. They first gave us an extensive training on digital marketing, and had thorough discussions with us to understand our product via our weekly meetings, from which they developed a comprehensive marketing strategy for us. After that, their team has worked really hard to execute the plan.

In just a few weeks, they have developed a sequence of social media messages, shot a high-quality 4-minute video for our product (with several iterations), and got ready to launch our Facebook/Google ads campaigns. This is completely beyond my expectation. I look forward to continuing our collaborations and strongly recommend H+L.’’

Jie Liang

President, AltumView Systems Inc.

Jie Liang

President, AltumView Systems Inc.

‘’What I liked about working with Tonny Caleb and the rest of the team at H+L is their mix of competence and care. They not only delivered on their promises, but they valued and put lots of effort into our relationship along the way (eg. prompt communication, strong listening skills, constant check-ins to make sure we were on the same page, etc.)

Nice humble people, highly skilled, doing great work and ready to go extra-mile when necessary to achieve our goals! I couldn’t ask for more. The experience was great and I got the results I wanted! Thank you!’’

Roberto Erario

Business and Leadership Coach

Roberto Erario

Business and Leadership Coach

”Our biggest win with H+L was our December Christmas campaign where we saw a 10% increase in foot traffic. We definitely saw more people coming for our events, our promotions and then of course just the convenience factor.”

Caron Anderson

Marketing Director, Cushman & Wakefield (The Core)

Caron Anderson

Marketing Director, Cushman & Wakefield (The Core)

‘’We love the fact that they’re locally based so we can have those in-depth conversations and we were looking for a company that really took a strategic approach for this to build for the long term versus just doing the fun sexy things that will have a short impact but not really grow the best brands in the long term.’’

David Waterfall

Vice President of Marketing, Mr. Lube

David Waterfall

Vice President of Marketing, Mr. Lube

”We owe a great amount of business success from working with H+L! Thank you for bringing us to the next level, and extremely delighted to be in growth mode with your team.”

”We believe our company will be experiencing growth over the coming months, and we believe a major contributing factor will be from Hook and Ladder. It has been a pleasure to know that we can trust them to understand our business, and turn their understanding of us into an effective marketing strategy for us to reach our future customers.”

Joey Lam & Caleb Miller

Founding Partners & Wealth Planners, InvestorDNA

Joey Lam & Caleb Miller

Founding Partners & Wealth Planners, InvestorDNA

‘’H+L’s capacity to be deployed as a marketing department has resulted in significant cost savings and additional top-line revenue through exceptional add creative, weekly optimization of in market ads and targeting.

As a growing business, we have worked with several national marketing companies and have found that H+L much more responsive and focused on us as a client.

H+L sees our business as their business and has the skilled personnel to deploy effective and results based digital marketing.’’

Geoff Dodsworth

Founder & President, dex10

Geoff Dodsworth

Founder & President, dex10

We can’t shut up about digital marketing.
This is our soapbox

What’s new, what’s next and what to look out for in digital marketing.

Listen to our podcast

The Growth League podcast shares the backstory of marketing leaders and how digital marketing has played a role in their journey.