We are your:
Hook + Ladder provides a full-service digital marketing department to in-house marketing teams with 1 to 3 full time marketers
ABOUT US
We serve marketing executives
of established brands that are growing
Our purpose is to ignite potential for those ready to grow.





















































our services
We're an extension of your in-house marketing team
We add a high impact, cross-functional, and scalable digital marketing department to your organization.

unlock the potential of your
Social Media Marketing
Our Social Transformation Program is designed for established brands to seriously elevate their social media community and take their digital presence to the next level.
Design & launch a profitable
Customer Acquisition Funnel
Our Funnel Development Program is designed to increase our clients’ top-line by generating more customers and getting them to buy more often.

Would you like a second opinion on your marketing system & opportunities?
Request an audit from our cross-functional team of experienced marketers.
our work
We take pride in our work. Seriously.

8-Figure Value of Units Sold
The Guardian Calgary

Integrated Digital Funnel to Promote Online Ordering System
Nando's Peri-Peri Chicken

From Broad-based Awareness To Highly-targeted Media Buying
The CORE Shopping Centre

Social Media Post Gamification to Drive Engagement
OPA! Of Greece

Tommy Gun's Barbershop Social Transformation
Tommy Gun’s Barbershop
We love our clients
It’s great to learn that the feeling is mutual.
“Their team listened to us and immediately understood the tone of our brand.”
“They’ve allowed us to build our business as opposed to working in it.”
“They challenge us to be better.”
“They just get it.”

Chad Bal
Co-Founder & CEO, Wheel Estate

Chad Bal
Co-Founder & CEO, Wheel Estate
“I don’t think we would be here today if it wasn’t for Hook + Ladder.”
“Not just ideas, not just concepts and solutions, but the ability to execute on them, with excellent communication from the team. Having that confidence that our project is being looked after on a daily basis really gave me the confidence to continue working with them.”

Scott Jenkins
CEO & Co-Founder, ZS2 Technologies

Scott Jenkins
CEO & Co-Founder, ZS2 Technologies
“I trust them. I trust in their ability.”
“I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms.”
“Working with Hook + Ladder is easy”

Mike MacDonald
Marketing Director, OPA! of Greece

Mike MacDonald
Marketing Director, OPA! of Greece
“We specifically sought their services out because of their reputation in the digital space.”
“I learned lessons that are permanent. Hook + Ladder became a source of strength and credibility for us. It felt like a partnership. They had our backs.”

Anne McKinnon
Founder & Head of Strategic Planning, Ad Vantage Strategies Group

Anne McKinnon
Founder & Head of Strategic Planning, Ad Vantage Strategies Group
‘’My company has been very impressed by the quality of work of Tonny, Caleb, Ryan and other team members at H+L. They first gave us an extensive training on digital marketing, and had thorough discussions with us to understand our product via our weekly meetings, from which they developed a comprehensive marketing strategy for us. After that, their team has worked really hard to execute the plan.
In just a few weeks, they have developed a sequence of social media messages, shot a high-quality 4-minute video for our product (with several iterations), and got ready to launch our Facebook/Google ads campaigns. This is completely beyond my expectation. I look forward to continuing our collaborations and strongly recommend H+L.’’

Jie Liang
President, AltumView Systems Inc.

Jie Liang
President, AltumView Systems Inc.
‘’What I liked about working with Tonny Caleb and the rest of the team at H+L is their mix of competence and care. They not only delivered on their promises, but they valued and put lots of effort into our relationship along the way (eg. prompt communication, strong listening skills, constant check-ins to make sure we were on the same page, etc.)
Nice humble people, highly skilled, doing great work and ready to go extra-mile when necessary to achieve our goals! I couldn’t ask for more. The experience was great and I got the results I wanted! Thank you!’’

Roberto Erario
Business and Leadership Coach

Roberto Erario
Business and Leadership Coach
Learning is a constant for us.
The marketing landscape never stops innovating
What’s new, what’s next and what to look out for in digital marketing.