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Explore digital marketing’s hottest topics, opportunities and how to learn from them.
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Will Your Email Marketing Strategy Still be Effective in 2023?

13 Best Free or Freemium Keyword Research Tools in 2023

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10 Digital Marketing Trends Happening Now in 2022

The Power of Engaged Brand Communities

Growth League Podcast

Explore digital marketing’s hottest topics, opportunities and how to learn from them.

SEASON 2 EPISODE 3

CASSONDRA DICKIN

Cassondra Dickin truly believes in her team and her organization and that’s an amazing thing when you’re running the marketing program at an organization!
SEASON 2 EPISODE 2

LINDSAY PANCHYSHYN

Lindsay Panchyshyn shares about how she has been building the marketing program at Westgen Technologies after only a few short months on the job.
SEASON 2 EPISODE 1

NATALIE MAAS

Natalie Maas from Greta Bar shares her perspective on working with external marketing partners, building strong teams and internal culture and sheds light on their current focus of ESG stewardship.
Episode 16

CHRISTINE GOUDIE

Hear about Granville Swab and Granville Biomedical and Christine's story in both companies. Learn one of the key elements required to identifying the psychographic makeup of your audience.
EPISODE 15

JENNIFER DENOUDEN

What does top of mind look like in Real Estate? Growth is never a linear journey. So how do you decide when a new brand comes out? What do you do next, follow your gut, or what excites you the most!
EPISODE 14

MATT CANNON

Let's bring us all the way back to origin of REACH - how did it start and what made it grow.
EPISODE 13

MATT CROWELL

If you’ve been waiting until you “know what you’re doing” to start a business, this is your sign to just take the leap. Like, immediately. Fresh from a semi-pro hockey career in Europe, without any prior business experience...
EPISODE 12

SHANE WENZEL

What does it take to not only survive for 40+ years in a sector as turbulent as residential construction, but to also become multi-award winning, iconic pillar of the Calgary business community? You may assume a traditional, (seemingly) transactional business like home...
EPISODE 11

TED FLEMING

The success of Partake Brewing is a testament to the power of engaged communities in the purest sense. Fleming had been serving a community that he, himself was a part of – filling a gap in the market for non-alcoholic beer drinkers in a genuine way that can only be borne out of lived experience.
EPISODE 10

ROBERT PRICE

From a young age Robert had a first hand look at what it means to work hard, think big, move fast and slow down when necessary. Ingrained with an insatiable thirst for business and entrepreneurism, Robert takes us back through his early days as...
EPISODE 9

SHAWN FREEMAN

If you’ve been wondering about the ins and outs of scaling your business through a merger or acquisition, this is your episode. Tech leader Shawn Freeman shares his experience of starting and growing TWT Group Inc.
EPISODE 8

RYAN GILL

Recapping this episode is about as impossible as summarizing Ryan Gill in three or four lines. The character limit is woefully insufficient. All we can say is, growing web-based businesses from the Dot Com Bubble through to the COVID-19 era creates a very unique perspective.
EPISODE 7

SHEENAH PFEIFFER

This episode is a 2-for-1, to say the least. With gracious candor, Pfeiffer pulls no punches as she recounts starting Anstice from her dining room table, growing it into an undeniably successful firm, rebuilding in the wake of an implosion...
EPISODE 6

CHRIS KNEELAND

While ventures such as The Gathering and Communo demonstrate Kneeland’s propensity for refuting conventional corporate concepts, we never imagined he’d challenge the very pillars of business theory The Growth League Podcast was built on.
FAQs

Frequently asked questions

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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