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Insights

Explore digital marketing’s hottest topics, opportunities and how to learn from them.

GROWTH LEAGUE PODCAST

MATT HUNT

A longtime friend and mentor of ours, Matt Hunt has built 3 profitable B2B companies in the last 3 years. We caught up with Matt as he prepares to launch his 4th business to talk about scaling through “invisible” funnels.

ERIC VARDON

Get out your pen and paper for this episode, because Eric Vardon drops some serious battle-tested growth hacks. A self-described serial entrepreneur, Vardon co-founded Arcane and grew the company to one of Canada’s leading marketing and media agencies.

CHRIS KNEELAND

While ventures such as The Gathering and Communo demonstrate Kneeland’s propensity for refuting conventional corporate concepts, we never imagined he’d challenge the very pillars of business theory The Growth League Podcast was built on.

SHEENAH PFEIFFER

This episode is a 2-for-1, to say the least. With gracious candor, Pfeiffer pulls no punches as she recounts starting Anstice from her dining room table, growing it into an undeniably successful firm, rebuilding in the wake of an implosion...

RYAN GILL

Recapping this episode is about as impossible as summarizing Ryan Gill in three or four lines. The character limit is woefully insufficient. All we can say is, growing web-based businesses from the Dot Com Bubble through to the COVID-19 era creates a very unique perspective.

SHAWN FREEMAN

If you’ve been wondering about the ins and outs of scaling your business through a merger or acquisition, this is your episode. Tech leader Shawn Freeman shares his experience of starting and growing TWT Group Inc.

ROBERT PRICE

From a young age Robert had a first hand look at what it means to work hard, think big, move fast and slow down when necessary. Ingrained with an insatiable thirst for business and entrepreneurism, Robert takes us back through his early days as...

TED FLEMING

The success of Partake Brewing is a testament to the power of engaged communities in the purest sense. Fleming had been serving a community that he, himself was a part of – filling a gap in the market for non-alcoholic beer drinkers in a genuine way that can only be borne out of lived experience.

SHANE WENZEL

What does it take to not only survive for 40+ years in a sector as turbulent as residential construction, but to also become multi-award winning, iconic pillar of the Calgary business community? You may assume a traditional, (seemingly) transactional business like home...

MATT CROWELL

If you’ve been waiting until you “know what you’re doing” to start a business, this is your sign to just take the leap. Like, immediately. Fresh from a semi-pro hockey career in Europe, without any prior business experience...

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]