Our agency is passionate about delivering results for our clients and tailoring our approach to meet their unique business goals. This means we have a deep understanding of nearly all platforms in a wide variety of industries.

We are always keeping up with the latest trends, opportunities, and advertising tools to ensure that we are building the best strategy across the funnel for your business and achieving the best results with your advertising investment.

Our team’s extensive experience with these platforms allows us to create tailored, high-performing campaigns that drive results for our clients. By leveraging our knowledge across diverse platforms and industries, we can effectively execute data-driven advertising strategies that align with your specific business goals and target audience.

We evaluate your current digital advertising channels to determine how well they are positioned to meet your goals. This involves assessing factors such as audience reach, engagement levels, and cost-effectiveness.

Additionally, we evaluate your budget and desired outcomes to ensure the selected channels align with your marketing objectives.

By taking a data-driven approach, we tailor our recommendations to maximize the effectiveness of your digital campaigns and achieve the best possible results for your business.

We work together with your team to establish a set of key performance indicators (KPIs) that align with your specific marketing goals.

Common metrics we monitor include click-through rate (CTR), cost per click (CPC), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).

We use these metrics to evaluate the effectiveness of ad creatives, targeting, and bidding strategies. By consistently monitoring and analyzing campaign performance, we can optimize your digital advertising efforts by pulling various levers (audiences, budget, settings, campaign structure, creative options, etc) to drive better results and achieve your desired outcomes.

At Hook + Ladder, we believe that data should be the driving force behind any optimization decision for digital advertising campaigns. We constantly monitor our set of important KPIs in order to work towards what we call the Client Service Goal (CSG) – the one metric of truth built in collaboration with all our clients.

With a robust weekly reporting system, our funnel strategists provide deep dives into the performance of each campaign to discuss the implications of any optimization activities, their hypothesis, and recommendations or next steps to take in a campaign. We follow the digital data to accurately reflect the results so that we’re always working to build the most successful campaign outcome with our clients.