B2B Customer Acquisition

Empower Your Sales Team by Letting Them Focus on What They Do Best

B2B Customer Acquisition

Empower Your Sales Team by Letting Them Focus on What They Do Best

Empower Your

Sales Team with a

Hydrated Pipeline

We design customer acquisition funnels for B2B companies to generate sales opportunities predictably and profitably.

Our B2B lead generation system has proven to help companies hydrate their sales pipelines through a multi-channel marketing approach. With a robust analytics system, a proven scaling framework, and an effective CRM integration, H+L’s B2B customer acquisition systems empower sales professionals by allowing them to focus on what they do best.

Main Services

Delivering Results as a Service

Building a healthy sales pipeline is at the core of profitability and scalability for B2B organizations. To build these successful client acquisition systems, we work closely with our client partners to pair highly engaging content with the right channels to generate qualified leads and sales conversations.

Generating awareness and the first sales conversation is just the beginning. This is why our B2B Customer Acquisition systems always include lead nurturing, retargeting, and content marketing components to ensure our programs yield a maximum ROI.

Are you ready to create the ultimate acquisition funnel for your business?


Scott Jenkins
CEO & Co-Founder, ZS2 Technologies

“I don’t think we would be here today if it wasn’t for Hook + Ladder.”

“Not just ideas, not just concepts and solutions, but the ability to execute on them, with excellent communication from the team. Having that confidence that our project is being looked after on a daily basis really gave me the confidence to continue working with them.”


Judith Milne
Managing Director, East Winds Resort

“Their genuinely experts in their field, but they have this very kind and nurturing approach”

“We don’t have to employ a team of 5 or 6 people to cover all of those areas. We can turn to Hook + Ladder and ask for help”


Frequently asked questions

B2B lead generation helps organizations drive new, qualified leads to build their prospect pool and maintain a healthy sales pipeline.

A robust B2B lead generation program includes several marketing tactics that work together to drive interest, trust, and business growth. During our 90-Day Growth Ramp at Hook + Ladder, we do a deep-dive into your ideal customer segment & customer value journey to build a digital marketing strategy that will drive high quality leads and nurture those leads to support your sales efforts.

Leads take a different form depending on business type, industry, or the customer value journey! That’s why we work with our clients directly during our 90-Day Growth Ramp to build a B2B lead generation program that will drive results. This includes content creation, advertising, email marketing, automation, SEO, etc.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

B2B lead generation services include:

  • Engaging creative digital content
  • Demand generation
  • Targeted outreach & prospecting mechanism
  • Website designed & optimized for conversion
  • Analytics & CRM integration
  • Email automation & nurturing
  • One-to-Many marketing system

To learn more about services and pricing for B2B customer acquisition, contact us to book a discovery call.

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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