Nando’s Peri-Peri Chicken

Integrated Digital Funnel to Promote Online Ordering System

The Challenge

After revamping their online ordering system, Nando’s was unsatisfied with the results of their digital marketing efforts. They wanted to achieve a measurable increase in online ordering and third-party delivery orders.

What we did

Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.

Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for Nando’s and their competitors.

Facebook ads were used to support the campaign with re-targeting and lookalike audiences.

 

Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.

Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for Nando’s and their competitors.

Facebook ads were used to support the campaign with re-targeting and lookalike audiences.

 

The transformation

Through the strategic implementation of this off-premises advertising strategy, online ordering and third-party delivery sales rose substantially

The results

Online ordering more-than doubled with the implementation of the off-premise strategy - from $13,000 to $29,095 in 30 days.

The third-party delivery strategy produced a $0.53 cost per click across both platforms - one third of the industry cost average.

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]