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Global Fast Casual Restaurant

Doubling Online Sales Within 30 Days

The Challenge

After revamping their online ordering system, our client was unsatisfied with the results of their digital marketing efforts. They wanted to achieve a measurable increase in online ordering and third-party delivery orders.

What We Did

Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.

Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for our client and their competitors.

Facebook ads were used to support the campaign with re-targeting and lookalike audiences.

Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.

Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for our client and their competitors.

Facebook ads were used to support the campaign with re-targeting and lookalike audiences.

The Transformation

Through the strategic implementation of this off-premises advertising strategy, online ordering and third-party delivery sales rose substantially

The Results

Our client experienced an increase in online ordering volume of over 100% within a short 30 day period since the implementation of the off-premise strategy.

The third-party delivery strategy produced superior campaign results, with a cost-per-click 60% lower than industry average.

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