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Nando’s Peri-Peri Chicken

Integrated Digital Funnel to Promote Online Ordering System

The Challenge

After revamping their online ordering system, Nando’s was unsatisfied with the results of their digital marketing efforts. They wanted to achieve a measurable increase in online ordering and third-party delivery orders.

What we did

Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.

Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for Nando’s and their competitors.

Facebook ads were used to support the campaign with re-targeting and lookalike audiences.

 

Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.

Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for Nando’s and their competitors.

Facebook ads were used to support the campaign with re-targeting and lookalike audiences.

 

The transformation

Through the strategic implementation of this off-premises advertising strategy, online ordering and third-party delivery sales rose substantially

The results

Online ordering more-than doubled with the implementation of the off-premise strategy - from $13,000 to $29,095 in 30 days.

The third-party delivery strategy produced a $0.53 cost per click across both platforms - one third of the industry cost average.

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]