What we did
Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.
Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for Nando’s and their competitors.
Facebook ads were used to support the campaign with re-targeting and lookalike audiences.
Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.
Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for Nando’s and their competitors.
Facebook ads were used to support the campaign with re-targeting and lookalike audiences.
The transformation
Through the strategic implementation of this off-premises advertising strategy, online ordering and third-party delivery sales rose substantially
The results
Online ordering more-than doubled with the implementation of the off-premise strategy - from $13,000 to $29,095 in 30 days.
The third-party delivery strategy produced a $0.53 cost per click across both platforms - one third of the industry cost average.