What We Did
Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.
Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for our client and their competitors.
Facebook ads were used to support the campaign with re-targeting and lookalike audiences.
Our strategy was to create an integrated digital funnel using both Google Search and Facebook advertising platforms.
Google Search ads were launched to take advantage of the high intent of the individual searching for specific terms related to online ordering for our client and their competitors.
Facebook ads were used to support the campaign with re-targeting and lookalike audiences.
The Transformation
Through the strategic implementation of this off-premises advertising strategy, online ordering and third-party delivery sales rose substantially
The Results
Our client experienced an increase in online ordering volume of over 100% within a short 30 day period since the implementation of the off-premise strategy.
The third-party delivery strategy produced superior campaign results, with a cost-per-click 60% lower than industry average.
