What We Did
Audience Targeting & Advertising Platform
We designed a multi-platform digital advertising campaign in order to increase the foot traffic for our client during the Christmas holiday and Chinese New Year seasons. The advertising campaign included:
- Creating awareness for cold audience on Facebook/Instagram within our geo-fenced area
- Acquiring individuals searching for our pre-defined terms on Google
- Generating an omni-present effect and top-of-mind awareness for highly targeted prospects using data segmentation through programmatic display ads
- Retargeting warm audience and previous customers to maximize frequency of visits
The Transformation
This campaign was the shopping center’s first exposure to targeted digital advertising in driving foot traffic and has delivered very promising results which justify expanding its digital marketing footprint.
Total Link Clicks to The CORE Website
1.5
M
Impressions Served
50
%
1st or 2nd Position Frequency in Google Search Results
