The CORE Shopping Centre

From Broad-based Awareness To Highly-targeted Media Buying

The Challenge

As the most prominent shopping destination within downtown Calgary, The CORE Shopping Centre has always leveraged traditional media approaches to creating awareness which provided them with a limited traceability to media budget ROI. The marketing team decided to experiment with a highly-targeted, performance-based approach to drive foot traffic through digital advertising.

What we did


Audience Targeting & Advertising Platform

We designed a multi-platform digital advertising campaign in order to increase the foot traffic for The CORE during the 2019 Christmas holiday and Chinese New Year seasons. The advertising campaign included:

The transformation


This campaign was The CORE’s first exposure to targeted digital advertising in driving foot traffic and has delivered very promising results which justify expanding its digital marketing footprint.

Total Link Clicks to The CORE Website
1.5 M
Impressions Served
50 %
1st or 2nd Position Frequency in Google Search Results

The results


Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]