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Calgary Downtown Shopping Centre

Instant Return-on-Investment Through Targetted Media Buying

The Challenge

As the most prominent shopping destination within downtown Calgary, Our client has always leveraged traditional media approaches to creating awareness which provided them with a limited traceability to media budget ROI. The marketing team decided to experiment with a highly-targeted, performance-based approach to drive foot traffic through digital advertising.

What We Did


Audience Targeting & Advertising Platform

We designed a multi-platform digital advertising campaign in order to increase the foot traffic for our client during the Christmas holiday and Chinese New Year seasons. The advertising campaign included:

The Transformation


This campaign was the shopping center’s first exposure to targeted digital advertising in driving foot traffic and has delivered very promising results which justify expanding its digital marketing footprint.

Total Link Clicks to The CORE Website
1.5 M
Impressions Served
50 %
1st or 2nd Position Frequency in Google Search Results

The Results


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