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Growth League Podcast

Growth League Podcast

On Season 3 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Podcast Playlist

SEASON 3 EPISODE 14

IAN TROMBETTA

National Football League
Caleb Clark sits down with Ian Trombetta of the NFL. Ian shares valuable insights on innovative digital marketing strategies, including building diverse content teams, adapting to new audience behaviors, and the power of real-time communication. He delves into the human side of NFL marketing, the importance of brand experience, and influencer partnerships. Marketing leaders will find inspiration in Ian’s approach to team empowerment, global fan engagement, and staying agile in a dynamic marketing landscape.
Watch Now
SEASON 3 EPISODE 14

IAN TROMBETTA

title
National Football League
Caleb Clark sits down with Ian Trombetta of the NFL. Ian shares valuable insights on innovative digital marketing strategies, including building diverse content teams, adapting to new audience behaviors, and the power of real-time communication. He delves into the human side of NFL marketing, the importance of brand experience, and influencer partnerships. Marketing leaders will find inspiration in Ian’s approach to team empowerment, global fan engagement, and staying agile in a dynamic marketing landscape.
Watch Now
SEASON 3 EPISODE 13

PHOEBE DEY

Cystic Fibrosis Canada
In this Growth League Podcast, Caleb interviews Phoebe Dey, CMO at Cystic Fibrosis Canada. Phoebe shares her transition from journalism to marketing, emphasizing relationship-building, adapting to digital spaces, and fostering trust. She highlights the importance of understanding diverse perspectives, continuous learning, and balancing assertiveness with kindness. Phoebe’s approach to external partnerships, handling self-doubt, and her personal drive offer valuable insights for marketing leaders navigating digital landscapes.
Watch Now
SEASON 3 EPISODE 13

PHOEBE DEY

title
Cystic Fibrosis Canada
In this Growth League Podcast, Caleb interviews Phoebe Dey, CMO at Cystic Fibrosis Canada. Phoebe shares her transition from journalism to marketing, emphasizing relationship-building, adapting to digital spaces, and fostering trust. She highlights the importance of understanding diverse perspectives, continuous learning, and balancing assertiveness with kindness. Phoebe’s approach to external partnerships, handling self-doubt, and her personal drive offer valuable insights for marketing leaders navigating digital landscapes.
Watch Now
SEASON 3 EPISODE 12

SHEA COLE

Field Effect
In this Growth League Podcast episode, Caleb talks with Shea Cole, VP of Marketing at Field Effect. Shea discusses her transition from arts to digital marketing leadership, highlighting strategies for aligning and empowering her team. She delves into maintaining startup agility, effective brand messaging, and adapting to marketing trends. Shea also shares insights on personal branding and the impact of collaboration between marketing and sales in driving business growth.
Watch Now
SEASON 3 EPISODE 12

SHEA COLE

title
Field Effect
In this Growth League Podcast episode, Caleb talks with Shea Cole, VP of Marketing at Field Effect. Shea discusses her transition from arts to digital marketing leadership, highlighting strategies for aligning and empowering her team. She delves into maintaining startup agility, effective brand messaging, and adapting to marketing trends. Shea also shares insights on personal branding and the impact of collaboration between marketing and sales in driving business growth.
Watch Now
SEASON 3 EPISODE 11

THERESA ANDERSON

Agorapulse
Dive into marketing mastery with Theresa Anderson of Agorapulse on Caleb’s podcast. Learn how Theresa’s journey from product marketing to Forbes Council shaped her unique leadership style. Discover her insights on the buyer’s journey, focusing on emotional customer needs and the art of product-led growth in B2B SaaS. Get tips on building effective teams, breaking down silos for cohesive strategies, and securing marketing’s role at the decision-making table.
Watch Now
SEASON 3 EPISODE 11

THERESA ANDERSON

title
Agorapulse
Dive into marketing mastery with Theresa Anderson of Agorapulse on Caleb’s podcast. Learn how Theresa’s journey from product marketing to Forbes Council shaped her unique leadership style. Discover her insights on the buyer’s journey, focusing on emotional customer needs and the art of product-led growth in B2B SaaS. Get tips on building effective teams, breaking down silos for cohesive strategies, and securing marketing’s role at the decision-making table.
Watch Now
SEASON 3 EPISODE 10

BREANNE KRAUS

Alberta Cancer Foundation
Join Caleb as he sits down with Breanne Krauss from the Alberta Cancer Foundation. Dive into Brienne’s marketing journey from big publishing to nonprofit leadership. Learn about her team’s strategies, the impact of their work, and the unique challenges they face. Discover how they’re revolutionizing cancer support through innovative campaigns and hear Breanne’s insights on leadership, team dynamics, and staying ahead in the marketing game.
Watch Now
SEASON 3 EPISODE 10

BREANNE KRAUS

title
Alberta Cancer Foundation
Join Caleb as he sits down with Breanne Krauss from the Alberta Cancer Foundation. Dive into Brienne’s marketing journey from big publishing to nonprofit leadership. Learn about her team’s strategies, the impact of their work, and the unique challenges they face. Discover how they’re revolutionizing cancer support through innovative campaigns and hear Breanne’s insights on leadership, team dynamics, and staying ahead in the marketing game.
Watch Now
SEASON 3 EPISODE 9

ANDY LEVEY

Two Bit Circus
Dive into the world of innovative marketing with Caleb and Andy Levey, CMO of Two Bit Circus. In this episode, discover Andy’s journey from finance to marketing mastery, leading to significant revenue growth. Learn about building customer experiences, the synergy between marketing and sales, and the importance of understanding your audience. Andy shares his strategies for lead generation, team management, and maintaining passion in challenging environments. Tune in for unique insights on transforming marketing challenges into triumphs.
Watch Now
SEASON 3 EPISODE 9

ANDY LEVEY

title
Two Bit Circus
Dive into the world of innovative marketing with Caleb and Andy Levey, CMO of Two Bit Circus. In this episode, discover Andy’s journey from finance to marketing mastery, leading to significant revenue growth. Learn about building customer experiences, the synergy between marketing and sales, and the importance of understanding your audience. Andy shares his strategies for lead generation, team management, and maintaining passion in challenging environments. Tune in for unique insights on transforming marketing challenges into triumphs.
Watch Now
SEASON 3 EPISODE 8

STEVE LEMONOV

Armasight
Join Caleb as he dives into a candid conversation with Steve Lemenov, the Marketing Director at Armasight, about mastering digital marketing in the Shooting Sports world. Tune in to hear Steve’s insider tips on choosing the right ad platforms, navigating industry challenges, and truly understanding your audience. Discover how he aligns marketing strategies with brand identity, keeps the customer at the heart of it all, and stays a step ahead of competitors. From his humble beginnings in customer service to becoming a marketing maestro, Steve shares invaluable insights for anyone looking to make a mark in today’s dynamic market. Don’t miss out on these expert strategies for growing a brand.
Watch Now
SEASON 3 EPISODE 8

STEVE LEMONOV

title
Armasight
Join Caleb as he dives into a candid conversation with Steve Lemenov, the Marketing Director at Armasight, about mastering digital marketing in the Shooting Sports world. Tune in to hear Steve’s insider tips on choosing the right ad platforms, navigating industry challenges, and truly understanding your audience. Discover how he aligns marketing strategies with brand identity, keeps the customer at the heart of it all, and stays a step ahead of competitors. From his humble beginnings in customer service to becoming a marketing maestro, Steve shares invaluable insights for anyone looking to make a mark in today’s dynamic market. Don’t miss out on these expert strategies for growing a brand.
Watch Now
SEASON 3 EPISODE 7

CORY PORTEOUS

Office Interiors
Cory Porteous shared his experience as Marketing Director at Office Interiors, where he has been for over a decade. The marketing function plays a critical role in fulfilling the organization’s promise by focusing on delivering an informational and educational strategy to create a turnkey experience for clients. Porteous emphasizes the importance of finding the balance between data and what’s measurable and acknowledges the challenges of staying up-to-date with evolving SEO and search engines.
Watch Now
SEASON 3 EPISODE 7

CORY PORTEOUS

title
Office Interiors
Cory Porteous shared his experience as Marketing Director at Office Interiors, where he has been for over a decade. The marketing function plays a critical role in fulfilling the organization’s promise by focusing on delivering an informational and educational strategy to create a turnkey experience for clients. Porteous emphasizes the importance of finding the balance between data and what’s measurable and acknowledges the challenges of staying up-to-date with evolving SEO and search engines.
Watch Now
SEASON 3 EPISODE 6

PHIL PILALAS

MyCarrier
Phil Pilalas, Director of Marketing at MyCarrier, discusses the importance of the marketing department in generating revenue for the company by educating small businesses on how they can optimize their shipping needs. He also emphasizes the value of targeting specific channels and using data to understand and improve marketing strategies. Phil believes that a successful marketing strategy is focused on building trust and understanding customer needs, and highlights the company’s aspirational goal of becoming a single platform for small businesses to optimize their shipping needs.
Watch Now
SEASON 3 EPISODE 6

PHIL PILALAS

title
MyCarrier
Phil Pilalas, Director of Marketing at MyCarrier, discusses the importance of the marketing department in generating revenue for the company by educating small businesses on how they can optimize their shipping needs. He also emphasizes the value of targeting specific channels and using data to understand and improve marketing strategies. Phil believes that a successful marketing strategy is focused on building trust and understanding customer needs, and highlights the company’s aspirational goal of becoming a single platform for small businesses to optimize their shipping needs.
Watch Now
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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