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Growth League Podcast

Growth League Podcast

On Season 3 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Podcast Playlist

SEASON 3 EPISODE 9

ANDY LEVEY

Two Bit Circus
Dive into the world of innovative marketing with Caleb and Andy Levey, CMO of Two Bit Circus. In this episode, discover Andy’s journey from finance to marketing mastery, leading to significant revenue growth. Learn about building customer experiences, the synergy between marketing and sales, and the importance of understanding your audience. Andy shares his strategies for lead generation, team management, and maintaining passion in challenging environments. Tune in for unique insights on transforming marketing challenges into triumphs.
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SEASON 3 EPISODE 9

ANDY LEVEY

title
Two Bit Circus
Dive into the world of innovative marketing with Caleb and Andy Levey, CMO of Two Bit Circus. In this episode, discover Andy’s journey from finance to marketing mastery, leading to significant revenue growth. Learn about building customer experiences, the synergy between marketing and sales, and the importance of understanding your audience. Andy shares his strategies for lead generation, team management, and maintaining passion in challenging environments. Tune in for unique insights on transforming marketing challenges into triumphs.
Watch Now
SEASON 3 EPISODE 8

STEVE LEMONOV

Armasight
Join Caleb as he dives into a candid conversation with Steve Lemenov, the Marketing Director at Armasight, about mastering digital marketing in the Shooting Sports world. Tune in to hear Steve’s insider tips on choosing the right ad platforms, navigating industry challenges, and truly understanding your audience. Discover how he aligns marketing strategies with brand identity, keeps the customer at the heart of it all, and stays a step ahead of competitors. From his humble beginnings in customer service to becoming a marketing maestro, Steve shares invaluable insights for anyone looking to make a mark in today’s dynamic market. Don’t miss out on these expert strategies for growing a brand.
Watch Now
SEASON 3 EPISODE 8

STEVE LEMONOV

title
Armasight
Join Caleb as he dives into a candid conversation with Steve Lemenov, the Marketing Director at Armasight, about mastering digital marketing in the Shooting Sports world. Tune in to hear Steve’s insider tips on choosing the right ad platforms, navigating industry challenges, and truly understanding your audience. Discover how he aligns marketing strategies with brand identity, keeps the customer at the heart of it all, and stays a step ahead of competitors. From his humble beginnings in customer service to becoming a marketing maestro, Steve shares invaluable insights for anyone looking to make a mark in today’s dynamic market. Don’t miss out on these expert strategies for growing a brand.
Watch Now
SEASON 3 EPISODE 7

CORY PORTEOUS

Office Interiors
Cory Porteous shared his experience as Marketing Director at Office Interiors, where he has been for over a decade. The marketing function plays a critical role in fulfilling the organization’s promise by focusing on delivering an informational and educational strategy to create a turnkey experience for clients. Porteous emphasizes the importance of finding the balance between data and what’s measurable and acknowledges the challenges of staying up-to-date with evolving SEO and search engines.
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SEASON 3 EPISODE 7

CORY PORTEOUS

title
Office Interiors
Cory Porteous shared his experience as Marketing Director at Office Interiors, where he has been for over a decade. The marketing function plays a critical role in fulfilling the organization’s promise by focusing on delivering an informational and educational strategy to create a turnkey experience for clients. Porteous emphasizes the importance of finding the balance between data and what’s measurable and acknowledges the challenges of staying up-to-date with evolving SEO and search engines.
Watch Now
SEASON 3 EPISODE 6

PHIL PILALAS

MyCarrier
Phil Pilalas, Director of Marketing at MyCarrier, discusses the importance of the marketing department in generating revenue for the company by educating small businesses on how they can optimize their shipping needs. He also emphasizes the value of targeting specific channels and using data to understand and improve marketing strategies. Phil believes that a successful marketing strategy is focused on building trust and understanding customer needs, and highlights the company’s aspirational goal of becoming a single platform for small businesses to optimize their shipping needs.
Watch Now
SEASON 3 EPISODE 6

PHIL PILALAS

title
MyCarrier
Phil Pilalas, Director of Marketing at MyCarrier, discusses the importance of the marketing department in generating revenue for the company by educating small businesses on how they can optimize their shipping needs. He also emphasizes the value of targeting specific channels and using data to understand and improve marketing strategies. Phil believes that a successful marketing strategy is focused on building trust and understanding customer needs, and highlights the company’s aspirational goal of becoming a single platform for small businesses to optimize their shipping needs.
Watch Now
SEASON 3 EPISODE 5

BRITTANY TOMKIEWICZ

Lo & Sons
Brittany Tomkiewicz, Marketing Director at Lo & Sons, reflects on her role in marketing and the important qualities that have helped her succeed. As a marketing leader, she emphasizes the importance of team dynamics, resource allocation, and balancing top-line growth with profit. She also discusses the importance of having a thorough understanding of the subject matter and building confidence in decision-making. Tomkiewicz highlights the benefits of having a team that is both analytical and creative, as well as the ability to take calculated risks.
Watch Now
SEASON 3 EPISODE 5

BRITTANY TOMKIEWICZ

title
Lo & Sons
Brittany Tomkiewicz, Marketing Director at Lo & Sons, reflects on her role in marketing and the important qualities that have helped her succeed. As a marketing leader, she emphasizes the importance of team dynamics, resource allocation, and balancing top-line growth with profit. She also discusses the importance of having a thorough understanding of the subject matter and building confidence in decision-making. Tomkiewicz highlights the benefits of having a team that is both analytical and creative, as well as the ability to take calculated risks.
Watch Now
SEASON 3 EPISODE 4

JENNIFER MCKAY

Entuitive
Jennifer McKay, Director of Marketing & Communications at Intuitive, shares insights on her marketing journey and building a marketing program from the ground up. She emphasizes the necessity of agility, a clear guiding North Star, and thoughtful content marketing in the professional services industry. McKay also highlights the challenges in the marketing industry, including establishing a resilient brand and maintaining relevance and top-of-mindness. She discusses a harmonized digital marketing strategy, the significance of empathy, and interdepartmental collaboration, underscoring the crucial role of relationships and adaptability in navigating marketing’s evolving landscape.
Watch Now
SEASON 3 EPISODE 4

JENNIFER MCKAY

title
Entuitive
Jennifer McKay, Director of Marketing & Communications at Intuitive, shares insights on her marketing journey and building a marketing program from the ground up. She emphasizes the necessity of agility, a clear guiding North Star, and thoughtful content marketing in the professional services industry. McKay also highlights the challenges in the marketing industry, including establishing a resilient brand and maintaining relevance and top-of-mindness. She discusses a harmonized digital marketing strategy, the significance of empathy, and interdepartmental collaboration, underscoring the crucial role of relationships and adaptability in navigating marketing’s evolving landscape.
Watch Now
SEASON 3 EPISODE 3

LEE ANN MURRAY

Trader's Village
Lee Ann Murray discusses her background working in both the agency and client side, and her current position as the Director of Marketing at Trader’s Village and Western Playland Amusement Park. She highlights the importance of adaptability and collaboration in her approach to marketing, and the challenges of acquiring and marketing another business. Murray also discusses the use of influencers and key performance indicators to measure the impact of marketing efforts, as well as the importance of continuous learning and exploring new cultures.
Watch Now
SEASON 3 EPISODE 3

LEE ANN MURRAY

title
Trader's Village
Lee Ann Murray discusses her background working in both the agency and client side, and her current position as the Director of Marketing at Trader’s Village and Western Playland Amusement Park. She highlights the importance of adaptability and collaboration in her approach to marketing, and the challenges of acquiring and marketing another business. Murray also discusses the use of influencers and key performance indicators to measure the impact of marketing efforts, as well as the importance of continuous learning and exploring new cultures.
Watch Now
SEASON 3 EPISODE 2

DANIEL DAHER

The Escape Game
Explore our conversation with Daniel Daher, Marketing Director at The Escape Game. Through his journey from radio to agency work and eventually to a Digital Marketing Manager position at The Escape Game, Deer attributes his success to collaboration and a focus on scalability. As Marketing Director, he emphasizes the importance of leadership and a shared vision, as well as measuring the impact of marketing efforts through alignment with the company’s goals and objectives.
Watch Now
SEASON 3 EPISODE 2

DANIEL DAHER

title
The Escape Game
Explore our conversation with Daniel Daher, Marketing Director at The Escape Game. Through his journey from radio to agency work and eventually to a Digital Marketing Manager position at The Escape Game, Deer attributes his success to collaboration and a focus on scalability. As Marketing Director, he emphasizes the importance of leadership and a shared vision, as well as measuring the impact of marketing efforts through alignment with the company’s goals and objectives.
Watch Now
SEASON 3 EPISODE 1

JAYME DERKSON

XTM Inc.
Jayme Derkson, the Marketing Director at XTM Inc., discusses the challenges and opportunities of working in a startup environment. She emphasizes the importance of being comfortable with the uncomfortable and being resourceful in solving marketing and growth-related challenges. Despite constraints in terms of capacity and resources, Derkson highlights the significance of focusing on the target audience and creating valuable content to generate leads and drive revenue.
Watch Now
SEASON 3 EPISODE 1

JAYME DERKSON

title
XTM Inc.
Jayme Derkson, the Marketing Director at XTM Inc., discusses the challenges and opportunities of working in a startup environment. She emphasizes the importance of being comfortable with the uncomfortable and being resourceful in solving marketing and growth-related challenges. Despite constraints in terms of capacity and resources, Derkson highlights the significance of focusing on the target audience and creating valuable content to generate leads and drive revenue.
Watch Now
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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