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Growth League Podcast

Growth League Podcast

On Season 3 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Podcast Playlist

SEASON 3 EPISODE 22

TONNY LAM

Hook + Ladder
Tonny discusses how Hook+Ladder helps small businesses with lean marketing teams, offering a range of services from social media to SEO and email marketing. He highlights Hook + Ladder’s growth from a 2013 social media agency to a multifaceted marketing firm, emphasizing team development and client success stories. Tonny shares insights from his tech consulting background, focusing on understanding and solving unique client problems. This approach has led to effective partnerships and tailored strategies, setting Hook + Ladder apart in the marketing field.
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SEASON 3 EPISODE 22

TONNY LAM

CEO & President
Hook + Ladder
Tonny discusses how Hook+Ladder helps small businesses with lean marketing teams, offering a range of services from social media to SEO and email marketing. He highlights Hook + Ladder’s growth from a 2013 social media agency to a multifaceted marketing firm, emphasizing team development and client success stories. Tonny shares insights from his tech consulting background, focusing on understanding and solving unique client problems. This approach has led to effective partnerships and tailored strategies, setting Hook + Ladder apart in the marketing field.
Watch Now
SEASON 3 EPISODE 21

TODD MELENEY

Todd discusses his journey from creating a college surf brand to building Noble, a leading fitness brand. He highlights the power of community engagement and authentic storytelling in branding with limited resources. Todd also shares insights on maintaining brand identity during expansion, the importance of customer focus, and key leadership qualities. The episode offers valuable lessons on turning ideas into successful businesses, teamwork diversity, and effective leadership, serving as a guide for marketers and entrepreneurs in the health and fitness industry.
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SEASON 3 EPISODE 21

TODD MELENEY

Entrepeneur
Todd discusses his journey from creating a college surf brand to building Noble, a leading fitness brand. He highlights the power of community engagement and authentic storytelling in branding with limited resources. Todd also shares insights on maintaining brand identity during expansion, the importance of customer focus, and key leadership qualities. The episode offers valuable lessons on turning ideas into successful businesses, teamwork diversity, and effective leadership, serving as a guide for marketers and entrepreneurs in the health and fitness industry.
Watch Now
SEASON 3 EPISODE 20

ZARIA PARVEZ

Duolingo
In this episode of the Growth League Podcast, host Caleb engages with Zaria Parvez from Duolingo, discussing her rise from marketing student to a key player in a leading language platform. Zaria opens up about how Duolingo’s culture and diversity shaped her career, her pivotal role in Duolingo’s TikTok success, and its impact on various audiences. Concluding with her experiences with agencies and the viral fame of Duolingo’s mascot, Duo, this episode offers rich insights into the dynamic world of digital marketing.
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SEASON 3 EPISODE 20

ZARIA PARVEZ

title
Duolingo
In this episode of the Growth League Podcast, host Caleb engages with Zaria Parvez from Duolingo, discussing her rise from marketing student to a key player in a leading language platform. Zaria opens up about how Duolingo’s culture and diversity shaped her career, her pivotal role in Duolingo’s TikTok success, and its impact on various audiences. Concluding with her experiences with agencies and the viral fame of Duolingo’s mascot, Duo, this episode offers rich insights into the dynamic world of digital marketing.
Watch Now
SEASON 3 EPISODE 19

CATHY CARTIER

Visit SLO CAL
From her impactful years in Las Vegas to her current role, Cathy shares insights on overcoming challenges, leveraging storytelling, and fostering collaboration. This episode is a treasure trove for anyone interested in innovative marketing strategies and leadership, offering a deep dive into building a resonant brand. Tune in for a condensed masterclass in marketing and leadership from an industry trailblazer.
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SEASON 3 EPISODE 19

CATHY CARTIER

title
Visit SLO CAL
From her impactful years in Las Vegas to her current role, Cathy shares insights on overcoming challenges, leveraging storytelling, and fostering collaboration. This episode is a treasure trove for anyone interested in innovative marketing strategies and leadership, offering a deep dive into building a resonant brand. Tune in for a condensed masterclass in marketing and leadership from an industry trailblazer.
Watch Now
SEASON 3 EPISODE 18

LOGAN MALLORY

Motivosity
We explore Logan’s marketing leadership journey, emphasizing resilience and alignment with the company’s mission. From learning through failures to enhancing team performance, Logan shares valuable insights. They delve into Motivosity’s culture-focused platform and Logan’s strategies for attention to detail and partnership. The episode concludes with a discussion on the company’s potential growth and Logan’s open invitation for LinkedIn connections.
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SEASON 3 EPISODE 18

LOGAN MALLORY

title
Motivosity
We explore Logan’s marketing leadership journey, emphasizing resilience and alignment with the company’s mission. From learning through failures to enhancing team performance, Logan shares valuable insights. They delve into Motivosity’s culture-focused platform and Logan’s strategies for attention to detail and partnership. The episode concludes with a discussion on the company’s potential growth and Logan’s open invitation for LinkedIn connections.
Watch Now
SEASON 3 EPISODE 17

ASHLEY BLANKENBAKER

Holiday World & Splashin' Safari
In this Growth League Podcast episode, Caleb Clark talks with Ashley Blankenbaker, Marketing Director at Holiday World, about her journey from a small-town beginning to leading a major theme park’s marketing. Ashley shares insights on digital strategies, team leadership, and adapting to industry changes. Her story is a testament to innovation, creativity, and resilience in the ever-evolving world of marketing.
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SEASON 3 EPISODE 17

ASHLEY BLANKENBAKER

title
Holiday World & Splashin' Safari
In this Growth League Podcast episode, Caleb Clark talks with Ashley Blankenbaker, Marketing Director at Holiday World, about her journey from a small-town beginning to leading a major theme park’s marketing. Ashley shares insights on digital strategies, team leadership, and adapting to industry changes. Her story is a testament to innovation, creativity, and resilience in the ever-evolving world of marketing.
Watch Now
SEASON 3 EPISODE 16

JESSICA OGDEN

Justin Brands
Caleb and Jessica delve deep into the real-world challenges of digital marketing in a saturated industry, revealing unique strategies for brand differentiation and storytelling. Jessica shares her hands-on experiences in aligning teams across multiple brands and her journey in fostering a collaborative, innovative marketing culture. Tune in for actionable insights from a seasoned leader in the field.
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SEASON 3 EPISODE 16

JESSICA OGDEN

title
Justin Brands
Caleb and Jessica delve deep into the real-world challenges of digital marketing in a saturated industry, revealing unique strategies for brand differentiation and storytelling. Jessica shares her hands-on experiences in aligning teams across multiple brands and her journey in fostering a collaborative, innovative marketing culture. Tune in for actionable insights from a seasoned leader in the field.
Watch Now
SEASON 3 EPISODE 15

DANIA MILLS

SFC Energy North America
Join Caleb and Dania Mills in this Growth League Podcast episode for an insightful look into digital marketing leadership at SFC Energy. Dania shares her strategies for juggling tasks, prioritizing digitalization, and integrating sales with marketing. She discusses leveraging external consultants, budget management, and targeted advertising. Her human-centric approach to team empowerment and open-minded collaboration offers valuable takeaways for marketing leaders in any B2B space.
Watch Now
SEASON 3 EPISODE 15

DANIA MILLS

title
SFC Energy North America
Join Caleb and Dania Mills in this Growth League Podcast episode for an insightful look into digital marketing leadership at SFC Energy. Dania shares her strategies for juggling tasks, prioritizing digitalization, and integrating sales with marketing. She discusses leveraging external consultants, budget management, and targeted advertising. Her human-centric approach to team empowerment and open-minded collaboration offers valuable takeaways for marketing leaders in any B2B space.
Watch Now
SEASON 3 EPISODE 14

IAN TROMBETTA

National Football League
Caleb Clark sits down with Ian Trombetta of the NFL. Ian shares valuable insights on innovative digital marketing strategies, including building diverse content teams, adapting to new audience behaviors, and the power of real-time communication. He delves into the human side of NFL marketing, the importance of brand experience, and influencer partnerships. Marketing leaders will find inspiration in Ian’s approach to team empowerment, global fan engagement, and staying agile in a dynamic marketing landscape.
Watch Now
SEASON 3 EPISODE 14

IAN TROMBETTA

title
National Football League
Caleb Clark sits down with Ian Trombetta of the NFL. Ian shares valuable insights on innovative digital marketing strategies, including building diverse content teams, adapting to new audience behaviors, and the power of real-time communication. He delves into the human side of NFL marketing, the importance of brand experience, and influencer partnerships. Marketing leaders will find inspiration in Ian’s approach to team empowerment, global fan engagement, and staying agile in a dynamic marketing landscape.
Watch Now
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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