Explore digital marketing’s hottest topics, opportunities and how to learn from them.
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Primed for Disruption: The Chef Local Launch

COVID-19 Presents Compounding Challenges to Higher Education

COVID-19 Constraints: How to Adapt Your Real Estate Marketing


Dragons + Dark Matter – Social West was WILD

Is it Time for TikTok?

Growth League Podcast

Explore digital marketing’s hottest topics, opportunities and how to learn from them.



Get out your pen and paper for this episode, because Eric Vardon drops some serious battle-tested growth hacks. A self-described serial entrepreneur, Vardon co-founded Arcane and grew the company to one of Canada’s leading marketing and media agencies.


A longtime friend and mentor of ours, Matt Hunt has built 3 profitable B2B companies in the last 3 years. We caught up with Matt as he prepares to launch his 4th business to talk about scaling through “invisible” funnels.

Frequently asked questions

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.


You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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