The Guardian Calgary

8-Figure Value of Units Sold For The Guardian Calgary

The Challenge

Calgary’s economic downturn produced a significant, negative impact on the real estate market. With low buyer interest and a high number of competing listings, The Guardian Calgary was struggling to acquire leads, let alone sell their ready-to-move-in luxury homes.

What we did


H+L worked with The Guardian’s sales team to identify three distinct buyer profiles: first-time home buying young professionals, down-sizing couples, and real estate investors. Our strategist developed three separate marketing funnels each with its own programmatic digital ads, visual content, landing page, lead magnets, and email campaigns to capture targeted prospects. These three lead acquisition funnels, along with an improved website and social media content strategy, yield an integrated and incredibly effective sales pipeline.


The Transformation


 

Multi-platform Lead Acquisition Funnel

Multi-platform lead acquisition funnel capturing prospective buyers as email subscribers at a predictable speed and
cost per lead. This allows the client to ramp up and down on lead acquisition speed based on seasonal purchase cycle
and promotion plan.

CRM

Implementation of a CRM to enable a 360 degrees view of each customer’s touch points with The Guardian and enable end-to-end data analytics on the marketing & sales funnel KPIs.

Website Rebuild

Improved website with faster speed, higher search engine rankings, stronger visuals, and enhanced functionalities such as 3D virtual tours and direct appointment booking for sales team & showings

Prospect Awareness

Consistent distribution of relevant social media content to stay top-of-mind with prospective buyers

Conversions

Conversion mechanism (e.g. promotions & events) to regularly turn email subscribers & other leads into sales conversations.


The Results


250 to 400

Leads Captured Per Month

35,000+

Number of Emails Sent

70%

Email Open Rate

250

Average RSVP per
Sales Event

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]