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Social Media Transformation

Designed to elevate established brands & take their online presence to the next level.

The most common mistakes with social media

Based on our 10+ years of experience in managing social media for regional and national brands.

Underutilizing Social

Established brands treating their social media channels as a cost center and low business priority, when it should be a profit centre driving new customer acquisition, frequency of purchase and larger transaction size.

Paying Other People's Tuition

Executives expecting a junior team member that has never successfully built or grown a social media program to 'learn-as-they-go.' As a result, they are using their brand as a learning ground at the cost of the company's stakeholders.

Chasing Metrics That Don't Matter

Focusing only on top-of-funnel marketing metrics that do not translate into tangible business value or return on marketing investment and do not integrate with the company's holistic marketing strategy & goals.
ABOUT THE SERVICE

What Is a H+L Social Transformation?

At H+L, we build our clients’ social media programs to support four core business functions:

Social Listening

Monitor and respond to customer service and reputation management issues online.

Digital Marketing Agency in Vancouver | Hook+Ladder
Digital Marketing Agency in Vancouver | Hook+Ladder

Social Influencing

Establish authority through the distribution of informative, entertaining and “share worthy” content. Daily posts published on applicable social media channels.

Social Networking

Identify and associate with influential individuals and brands on the social web.

Digital Marketing Agency in Vancouver | Hook+Ladder
Digital Marketing Agency in Vancouver | Hook+Ladder

Social Selling

Generate leads and sales from existing customers and prospects through social media.

How we build a social media program

We’ve developed a successful and effective process to ensure we generate significant business results while pursuing exciting and innovative strategies. Every 12 weeks, we will review the previous quarter’s marketing performance against our annual goals and align on the game plan for the upcoming quarter.

What It Includes

Social Strategy & Execution

Upon Onboarding

We analyze your existing social channels, competitors, and target audience to develop a social strategy and implementation plan. With this information, we establish monthly social goals, which we measure against regularly. 

Quarterly

We conduct listening scans across social channels, digital media publications and forums to pick up critical conversations and make data-driven decisions. Based on this, (plus your business priorities and the quarterly results) we propose a strategic action plan to keep elevating your social presence. 

Monthly

We pre-build editorial calendars for the next month and schedule them for distribution. A full editorial calendar includes the feed strategy & preview, copywriting, hashtag strategy, boosting plan, etc. Additionally, we execute contesting and paid social media campaigns to fuel growth.

Daily

We respond to and engage with all comments and messages from your followers. We proactively engage with your users inside and outside your community to increase awareness of your brand and foster genuine and long-lasting relationships.

How we build a social media program

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Upon Onboarding
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Quarterly
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Monthly
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Whats include?

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Casual

Results

34.5%

increase in social media followers

75.9%

increase in engagement

Tommy Gun’s Barbershop

Results

48.2%

increase in social media followers

176%

increase in engagement

Mr. Lube Canada

Results

277.8%

increase in social media followers

689.1%

increase in engagement

Ready to build a predictable, repeatable and profitable marketing system?

Take the next step and request a second opinion on your current strategy from an expert team with 10+ years of experience.

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Download the
90 Day Digital Marketing Transformation Guide

Rapid digital growth starts today! Download our comprehensive transformation guide now.