Social Media Transformation

Designed to elevate established brands & take their online presence to the next level.

The most common mistakes with social media

Based on our 10+ years of experience in managing social media for regional and national brands.

Underutilizing Social

Established brands treating their social media channels as a cost center and low business priority, when it should be a profit center driving new customer acquisition, frequency of purchase and larger transaction size.

Paying Other People's Tuition

Executives expecting a junior team member that has never successfully built or grown a social media program to 'learn-as-they-go.' As a result, they are using their brand as a learning ground at the cost of the company's stakeholders.

Chasing Metrics That Don't Matter

Focusing only on top-of-funnel marketing metrics that do not translate into tangible business value or return on marketing investment and do not integrate with the company's holistic marketing strategy & goals.
ABOUT THE SERVICE

What Is a H+L Social Transformation?

At H+L, we build our clients’ social media programs to support four core business functions:

Social Listening

Monitor and respond to customer service and reputation management issues online.

Social Influencing

Establish authority through the distribution of informative, entertaining and “share worthy” content. 

Social Networking

Identify and associate with influential individuals and brands on the social web.

Social Selling

Generate leads and sales from existing customers and prospects through social media.

How we build a social media program

We’ve developed a successful and effective process to ensure we generate significant business results while pursuing exciting and innovative strategies. Every 12 weeks, we will review the previous quarter’s marketing performance against our annual goals and align on the game plan for the upcoming quarter.

What It Includes

Social Strategy & Execution

Upon Onboarding

We analyze your existing social channels, competitors, and target audience to develop a social strategy and implementation plan. With this information, we establish monthly social goals, which we measure against regularly. 

Quaterly

We conduct listening scans across social channels, digital media publications and forums to pick up critical conversations and make data-driven decisions. Based on this, (plus your business priorities and the quarterly results) we propose a strategic action plan to keep elevating your social presence. 

Monthly

We pre-build editorial calendars for the next month and schedule them for distribution. A full editorial calendar includes the feed strategy & preview, copywriting, hashtag strategy, boosting plan, etc. Additionally, we execute contesting and paid social media campaigns to fuel growth.

Daily

We respond to and engage with all comments and messages from your followers. We proactively engage with your users inside and outside your community to increase awareness of your brand and foster genuine and long-lasting relationships.

How we build a social media program

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Upon Onboarding
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Quarterly
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Monthly
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Whats include?

MR MIKES Steakhouse
Casual

Results

34.5%

increase in social media followers

75.9%

increase in engagement

Tommy Gun’s Barbershop

Results

48.2%

increase in social media followers

176%

increase in engagement

Mr. Lube Canada

Results

277.8%

increase in social media followers

689.1%

increase in engagement

We have answers to your questions

We set objectives based on your business needs and priorities. Besides social engagement and growth, we also track metrics like website traffic,  social automation open rate & conversion, video watch time, media mentions, lead generation, etc.

Strategic focus, collaborative momentum and tangible results. Our primary focus is to develop solid relationships with our client partners and make them feel proud and excited about their social media presence.

Firstly, it’s not always rainbows and butterflies. We expect things to go wrong. However it’s through our proactive approach and commitment to timely and accurate resolutions that we are able to limit easily avoidable pitfalls, drastically limit the impact of unforeseen issues, and expedite the recovery and optimization of the program.

A lot. Most marketing agencies are product-focused and build their business around one functional area (e.g. creative agencies, SEO agencies, advertising agencies, web development agencies..etc.). 

At Hook + Ladder, we believe digital marketing is at the core of a business’ growth & retention strategy. It is not a set of nice-to-have activities which only generate intangible results. This is why we subscribe to the fact that the best marketing strategies cannot be prescribed to a business but co-created with the business. 

At Hook + Ladder, we see a successful digital marketing system to be predictable like a ‘vending machine.’ For every $1 invested, it yields a return multiple within the expected time period. It is not a ‘slot machine’ that only works once in a while. This is why we keep track of and discuss key performance indicators with our client partners on a weekly basis. 

At Hook + Ladder, digital marketing is not one profession but a collection of many areas of specialization which one or two people can’t master. Just like how an electrical engineer has an entirely different set of expertise as a civil engineer, each field of marketing requires different talent ranging from copywriter to social media strategist to media buyer to email marketer, just to name a few. This is why we assign our clients with a cross-functional team of 4 to 5 marketers with different areas of specialization. More importantly, each cross-functional team is only working with a small quantity of client partners so that they can invest their time to understand and work shoulder-to-shoulder with each of our client partners. This is very different from how most other marketing agencies operate. 

At Hook + Ladder, our years of experience taught us that an effective digital marketing system is iteratively built over time. The goal is to accomplish progress over perfection, achieve clarity through actions. While we leverage best practices based on our experience, we don’t let our ego and pre-existing beliefs get in our own way. We deploy low-risk experiments to our target audience and let data & results guide us to our best course of action. This is something that many marketing agencies claim and aspire to be, but we are proud that this is truly a core competence of Hook + Ladder. 

Our business model is built to support client partners who are serious about making marketing a profit center instead of an expense line item. In most cases, our client partners invest a budget equivalent to 1 to 3 full-time employee’s salaries per year with Hook + Ladder.

Ready to build a predictable, repeatable and profitable marketing system?

Take the next step and request a second opinion on your current strategy from an expert team with 10+ years of experience.

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]