The most common mistakes with social media
Based on our 10+ years of experience in managing social media for regional and national brands.
Underutilizing Social
Paying Other People's Tuition
Chasing Metrics That Don't Matter
ABOUT THE SERVICE
What Is a H+L Social Transformation?
At H+L, we build our clients’ social media programs to support four core business functions:
Social Listening
Monitor and respond to customer service and reputation management issues online.
Social Influencing
Establish authority through the distribution of informative, entertaining and “share worthy” content. Daily posts published on applicable social media channels.
Social Networking
Identify and associate with influential individuals and brands on the social web.
Social Selling
Generate leads and sales from existing customers and prospects through social media.
How we build a social media program
We’ve developed a successful and effective process to ensure we generate significant business results while pursuing exciting and innovative strategies. Every 12 weeks, we will review the previous quarter’s marketing performance against our annual goals and align on the game plan for the upcoming quarter.
What It Includes
Social Strategy & Execution
- Competitive Analysis & Industry Listening
- Reputation Management
- Editorial Calendar Creation
- Paid Amplification
- Hashtag Strategy
- Social Creative Direction & Production
- Ambassador Program
- Engagement Strategy
Upon Onboarding
We analyze your existing social channels, competitors, and target audience to develop a social strategy and implementation plan. With this information, we establish monthly social goals, which we measure against regularly.
Quarterly
We conduct listening scans across social channels, digital media publications and forums to pick up critical conversations and make data-driven decisions. Based on this, (plus your business priorities and the quarterly results) we propose a strategic action plan to keep elevating your social presence.
Monthly
We pre-build editorial calendars for the next month and schedule them for distribution. A full editorial calendar includes the feed strategy & preview, copywriting, hashtag strategy, boosting plan, etc. Additionally, we execute contesting and paid social media campaigns to fuel growth.
Daily
We respond to and engage with all comments and messages from your followers. We proactively engage with your users inside and outside your community to increase awareness of your brand and foster genuine and long-lasting relationships.
How we build a social media program
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Whats include?
- Query Builder
- Fetch your Posts in a Timeline
- Add links to text or complete block
- Display post featured image
- Customizations for the Date Field
MR MIKES Steakhouse
Casual
Results
34.5%
increase in social media followers
75.9%
increase in engagement
Tommy Gun’s Barbershop
Results
48.2%
increase in social media followers
176%
increase in engagement
Mr. Lube Canada
Results
277.8%
increase in social media followers
689.1%
increase in engagement
Ready to build a predictable, repeatable and profitable marketing system?
Take the next step and request a second opinion on your current strategy from an expert team with 10+ years of experience.
