We take social media accounts of established brands and make them industry-leading so they start attracting MORE customers, employees, and investors.
Who is this Program for?
Our social media transformation program is a proven formula to elevate established brands and take their online presence to the next level.
Established Brands in a business where social media is a primary marketing channel for generating awareness and new businesses.
Small Marketing Teams that are managing their social media in-house and are looking to delegate that to an experienced social media agency.
Business Executives that are not content with their current social media agency and are looking for a second opinion or partner.
Established Brands in a business where social media is a primary marketing channel for generating awareness and new businesses.
Small Marketing Teams that are managing their social media in-house and are looking to delegate that to an experienced social media agency.
Business Executives that are not content with their current social media agency and are looking for a second opinion or partner.
Success Stories
Throughout the years, we have helped many B2C & B2B brands develop successful social media programs that generate significant business results while pursuing exciting and innovative strategies.
TacoTime
Canada
Results
22.4%
increase in social media followers
534.1%
increase in engagement
Alberta Depot
Results
55%
increase in social media followers
1,065%
increase in engagement
Securiguard
Results
324.7%
increase in social media followers
1,623%
increase in engagement
MR MIKES SteakhouseCasual
Results
34.5%
increase in social media followers
75.9%
increase in engagement
Tommy Gun’s Barbershop
Results
48.2%
increase in social media followers
176%
increase in engagement
Mr. Lube Canada
Results
277.8%
increase in social media followers
689.1%
increase in engagement
Established Brands
Small Marketing Teams
Underwhelming Social Performance
Our Proven Formula
We have a proven formula and social media team that transforms a brand’s social channels in as quickly as 30 days.
We are so confident in what we do that, if your brand’s social media growth and engagement DOES NOT outperform at least 30% compared to the best performing month in the past 12 months, we will fully refund you our service fee.
Our Social Media Program
Hook + Ladder’s Social Media Program is specifically designed and proven to quickly elevate a brand’s social media success through the activations below
- Competitive analysis & listening
- Reputation management
- Community management
- Editorial calendar
- Paid amplification
- Hashtag strategy
- Contest management
- Social creative direction & production
- Ambassador program
- Influencer marketing & engagement strategy
- Quarterly planning & analytics
Our Secret to Social Success
As your social media partner, we will support the growth and engagement of your social media presence through ongoing content creation, response management, strategy, reporting, and more. We work side by side with your marketing team by extracting important information and delivering on a robust social strategy that yields results.
Our key to success in a social-driven world is to immerse ourselves in the brands and industries we serve and create content that adds value, drives emotion, and stimulates action from our target audience. Collaborating with Hook + Ladder on social media marketing will help you rapidly increase your brand’s social presence and support your long term business goals.
Areas of Transformation
Our social media program is focused on improving these four marketing functions in support of 15 business goals:
Our social media program is focused on improving these four marketing functions in support of 15 business goals
Social Listening
• Generate Leads
• Grow Email List
• Customer Acquisition
• Increase Buyer Frequency
• Cross Sell/Upsell
Social Influencing
• Manage Reputation
• Increase Retention
• Reduce Refunds
• Identify Product Gaps
• Identify Content Gaps
Social Networking
• “Earn” Media Mentions
• Develop Strategic Partnership
Social
Selling
• Increase Engagement
• Increase Website Traffic
• Increase Offer Awareness
• Grow Retargetting Lists
Social Listening
• Generate Leads
• Grow Email List
• Customer Acquisition
• Increase Buyer Frequency
• Cross Sell/Upsell
Social Influencing
• Manage Reputation
• Increase Retention
• Reduce Refunds
• Identify Product Gaps
• Identify Content Gaps
Social Networking
• “Earn” Media Mentions
• Develop Strategic Partnership
Social Selling
• Increase Engagement
• Increase Website Traffic
• Increase Offer Awareness
• Grow Retargetting Lists
START YOUR SOCIAL MEDIA TRANSFORMATION IN 30 DAYS
We are currently offering a risk-free, deeply discounted, easily activated, and risk-free 30-Day program for established brands to experiment with Hook+Ladder’s social media program.
MONEY-BACK SUCCESS GUARANTEED
We are so confident in what we do that, if your brand’s social media growth and engagement DOES NOT outperform at least 30% compared to the best performing month in the past 12 months, we will fully refund you our service fee.
Our promise – Rapidly transform your social media strategy in three key areas:
- Channel Growth
- Audience Engagement
- Business Results
Testimonials
Listen to what our client partners have to say about their experience working with Hook + Ladder.
Frequently asked questions
The social media strategy we develop for our clients are focused on generating awareness, engagement, and community growth from customers and prospects that our clients are interested in acquiring.
Based on our analysis of the channels’ potential and target audience, we will develop a series of growth and engagement strategies such as influencer marketing, strategic copywriting, contests and gamifications, and paid amplifications that attract the target audience.
In many cases, our clients start to experience a noticeable increase in growth and engagement within the first month of Hook + Ladder taking over their social channels.
If your brand has an existing brand guide that defines the voice and tone of your brand’s identity, it will serve as the guiding rail for our copywriting and response management operations.
In case your brand does not have an established brand guide, we will propose a brand tone and personality as part of our social media strategy for your approval. This brand persona will be used in all social media communications.
We have a series of options available to our social media clients that we recommend depending on their existing capability of creative development.
In most cases, Hook + Ladder’s internal Art Department serves all creative needs for our client’s social media channels including photos, videos, static graphics, motion graphics, illustrations and more. Our clients typically choose one of our three social creative packages that are recommended based on the client’s needs, goals and budget.
Yes! As we are an extension of your digital marketing department, we are happy to collaborate with any internal creative team or existing creative agencies to produce elevated and industry-leading content to help your brand thrive on social media!
Most of our clients choose to retain Hook + Ladder for managing and growing their social channels because they do not have the internal capacity nor in-house capability to be successful on social media such as:
- knowledge of social algorithms
- copywriting
- content strategy and execution
- photography & videography
- digital advertising
- influencer marketing
- analytics & project management
These clients acknowledge that social media marketing is an important part of building their business and are in search of an agency partner that has a proven track record in building brands on social media.
