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Marketing Strategy & Planning

From Where You Are to Where You Want to Be

We onboard every client partner by first auditing where you are and where you need to be in 12 months. From there, we establish the action plan on how we are going to get there and which quarterly milestones we will achieve together to hit your annual goal.

For more information about our flagship 13-week strategy and onboarding system, 90 Day Growth Ramp, see program details below.

Main Services

Start Your Digital Marketing Consultation

We understand that growing your digital marketing program can be overwhelming and that’s why Hook + Ladder offers a digital marketing consultation to build off of the momentum you’ve created.

By partnering with Hook + Ladder Digital, you are inviting our group of experienced digital marketers into your business to design and implement a robust digital marketing program. Part of our digital marketing consultation process is co-collaboration; learning about your business, industry, customer segments, and goals so we can quickly identify opportunities and take action. Our team helps organizations understand where to focus their capacity to achieve the best results.

In a digital marketing world that is changing every day, our goal is to build predictable marketing systems that generate results while ensuring our clients play a key role in the program’s success.

Testimonials

“Anybody who wants to supercharge their marketing should give Hook + Ladder a call”

“We’ve got more followers and a lot more engagement”

Steven Plunkett

CEO, Assembli Custom-Made Salads + Pizzas

Steven Plunkett

CEO, Assembli Custom-Made Salads + Pizzas

“I trust them. I trust in their ability.”

“I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms.”

“Working with Hook + Ladder is easy”

Mike MacDonald

Marketing Director, OPA! of Greece

Mike MacDonald

Marketing Director, OPA! of Greece

‘’We love the fact that they’re locally based so we can have those in-depth conversations and we were looking for a company that really took a strategic approach for this to build for the long term versus just doing the fun sexy things that will have a short impact but not really grow the best brands in the long term.’’

David Waterfall

Vice President of Marketing, Mr. Lube

David Waterfall

Vice President of Marketing, Mr. Lube

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Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

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90 Day Digital Marketing Transformation Guide

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