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OPA! Of Greece

Social Media Post Gamification to Drive Engagement

The Challenge

OPA! Needed to create awareness and engagement among social existing and prospective customers but were limited in what they could offer as a basic giveaway to encourage people to engage.

What we did


Hook and Ladder created two campaigns that relied on a “call to engage”. We gamified the basic awareness campaign and created a series of quiz based campaigns. The campaigns didn’t offer any material incentive but it was clear by the amount of engagement that people were willing to play the “game”.

Meal vs Meal Campaign

We pit menu items against one another in a head to head bracketed competition where users would vote for their favorite of two menu items. The winner of that round would move onto the semi-finals and the finals. The winner was announced on social channels and the amount of engagement was very positive.

Plant vs Meat Quiz Campaign

This campaign was to support OPA!’s Feel Good Falafel menu feature. Once again we wanted to create awareness in an engaging and measurable way. We put together a 5 question quiz that was all about plant-based food trivia. This is a topic a lot of people are interested in which was made clear by the exceptional results we saw.

The transformation


Through the strategic implementation of this off-premises advertising strategy, online ordering and third-party delivery sales rose substantially.

The results


Meal vs Meal
Feel Good Falafel

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

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Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

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Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]