What we did
Plan & Perform
We develop quarterly social media strategies that align with Mr. Lube’s annual marketing calendar to support national promotions, regional initiatives, charity events, new store openings, and seasonal offerings. Mr. Lube’s social channels are an extension of their customers’ in-store experience where they learn about the latest offers, get car care tips, ask questions, raise concerns, and engage with the Mr. Lube community.
By planning and producing highly- engaging entertainment content, we effectively capture and retain Mr. Lube social media followers. On-brand, interactive and audience-centric mini-games, 3D augmented reality filters, contests, animations and Instagram stickers are distributed on social channels to capture audience attention and keep Mr. Lube top-of-mind.
We provide high-value and season-relevant education to social followers through mini-videos, infographics, blogs, stories, and post caption copy. Rather than a promotional tone, educational topics focus on providing value to Mr. Lube followers & establishing brand authority through automotive care tips, car safety information and seasonal precautions. We love seeing followers saving Mr. Lube’s posts for future reference 🙂
Sustainable & Rapid Growth
We are able to consistently grow Mr. Lube’s social following through a combination of various paid social amplification, social contests, micro-influencer outreach, and proactive engagement activities. Note: We are talking about growing real, existing/ prospective customers of Mr. Lube!
Mr. Lube’s social program has evolved to be the leader of its industry and continues to experience active growth. Its digital presence has taken a substantial leap forward, securing an instrumental role in the growth of this national brand.
Increase in response rate
Increase in video views
Increase in IG Stories reach
Increase of audience participation
Average response time
Video views in a year
Contest entries in 6 months