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National Automotive Maintenance Chain

From Average to Industry-Leading Social Media Marketing

The Challenge

Our client partner runs an automotive franchise that primarily sells oil changes and tire services. The nature of the business doesn’t inherently draw an engaged social media following and our client had previously had little success on social media when we first started working with them in 2016. The brand’s digital presence fell short and disintegrated with their other marketing channels and efforts.

What We Did


Plan & Perform

We develop quarterly social media strategies that align with Mr. Lube’s annual marketing calendar to support national promotions, regional initiatives, charity events, new store openings, and seasonal offerings. This automotive brand’s social channels are an extension of their customers’ in-store experience where they learn about the latest offers, get car care tips, ask questions, raise concerns, and engage with their community.

Gamification

By planning and producing highly- engaging entertainment content, we effectively capture and retain our client’s social media followers. On-brand, interactive and audience-centric mini-games, 3D augmented reality filters, contests, animations and Instagram stickers are distributed on social channels to capture audience attention and keep them top-of-mind.

Education

We provide high-value and season-relevant education to social followers through mini-videos, infographics, blogs, stories, and post caption copy. Rather than a promotional tone, educational topics focus on providing value to this auto-maintenance franchise followers & establishing brand authority through automotive care tips, car safety information and seasonal precautions. We love seeing followers saving our client’s posts for future reference 🙂

Sustainable & Rapid Growth

We are able to consistently grow our client’s social following through a combination of various paid social amplification, social contests, micro-influencer outreach, and proactive engagement activities. Note: We are talking about growing real, existing/ prospective customers!

In addition, we have established a franchisee opt-in program which gives franchisees the option of amplifying their store’s local awareness during each seasonal marketing campaign through digital advertising with a lean but effective budget.’ in the ‘Sustainable & Rapid Growth’ section

The Transformation


Our  client’s social program has evolved to be the leader of its industry and continues to experience active growth. Its digital presence has taken a substantial leap forward, securing an instrumental role in the growth of this national brand.

73.2%

Increase in response rate

352%

Increase in video views

38.6%

Increase in IG Stories reach

397%

Increase of audience participation

21.7 minutes

Average response time

+10.2M

Video views in a year

+17.7K

Users reached

19.7K

Contest entries in 6 months

The Results


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