Mr. Lube

From Average to Industry-Leading Social Channels

The Challenge

Calgary’s economic downturn produced a significant, negative impact on the real estate market. With low buyer interest and a high number of competing listings, The Guardian Calgary was struggling to acquire leads, let alone sell their ready-to-move-in luxury homes.

What we did


Plan & Perform

We develop quarterly social media strategies that align with Mr. Lube’s annual marketing calendar to support national promotions, regional initiatives, charity events, new store openings, and seasonal offerings. Mr. Lube’s social channels are an extension of their customers’ in-store experience where they learn about the latest offers, get car care tips, ask questions, raise concerns, and engage with the Mr. Lube community.

Gamification

By planning and producing highly- engaging entertainment content, we effectively capture and retain Mr. Lube social media followers. On-brand, interactive and audience-centric mini-games, 3D augmented reality filters, contests, animations and Instagram stickers are distributed on social channels to capture audience attention and keep Mr. Lube top-of-mind.

Education

We provide high-value and season-relevant education to social followers through mini-videos, infographics, blogs, stories, and post caption copy. Rather than a promotional tone, educational topics focus on providing value to Mr. Lube followers & establishing brand authority through automotive care tips, car safety information and seasonal precautions. We love seeing followers saving Mr. Lube’s posts for future reference 🙂

Sustainable & Rapid Growth

We are able to consistently grow Mr. Lube’s social following through a combination of various paid social amplification, social contests, micro-influencer outreach, and proactive engagement activities. Note: We are talking about growing real, existing/ prospective customers of Mr. Lube!

The Transformation


Mr. Lube’s social program has evolved to be the leader of its industry and continues to experience active growth. Its digital presence has taken a substantial leap forward, securing an instrumental role in the growth of this national brand.

73.2%

Increase in response rate

352%

Increase in video views

38.6%

Increase in IG Stories reach

397%

Increase of audience participation

21.7 minutes

Average response time

+10.2M

Video views in a year

+17.7K

Users reached

19.7K

Contest entries in 6 months

The Results


Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]