What We Did
We worked with our client, the Managing Director of the resort, to co-create annual marketing goals and quarterly milestones that would support and impress the holding company and the rest of the client’s leadership team.
We built an omni-channel marketing strategy specifically designed to realize those business goals.
Social Media Transformation
Through our Social Media Transformation program, we elevated this established brand’s identity to take their online presence to the next level.
- Quarterly Social Media Strategy
- Social Channel Posting & Management
- Instagram Stories
- Content Creation
- Content Shoots
- Quarterly planning, data analytics and more
Email Program Management
We used Email Marketing + Automation to drive top-of-mind awareness, website traffic, reservations and continued list growth.
- Email List Hygiene Management
- Email Template Design and Creative Development
- Email List Growth through Lead Generation
- Email Strategy, Planning and Reporting.
- Email List Segmentation and more
Strategic Ad Management
A large component of our Marketing Strategy & Planning was to understand how to drive bookings with paid acquisition. Activations include:
- Core audience refinement
- Marketing budgeting & planning
- Direct-Response Google PPC Search advertising
- Lead Generating Social advertising
- Strategy implementation , campaign deployment, web page development and more
LinkedIn Automation
An organic network-building LinkedIn sequence to form strategic partnerships between the Managing Director and luxury travel agents. Activation included:
- Before & After grid to identify target audience
- Audience segmentation using Sales Navigator
- Automated messaging sequence written & launched
- Weekly optimization to improve acceptance rates & conversion rates
The Transformation
Our client’s digital marketing programs have been able to produce consistent revenue and position the resort as a leader in their market.
After 8 months, we continue to manage a profitable integrated marketing program that has resulted in the client saying “We’ve had the best summer ever. We’re going to have the best holiday season ever in the history of the resort.”
Here are some of the highlights we’ve achieved so far this year:
Interested in how your brand can experience Transformational Growth?
Let’s figure out your path to success through digital marketing.
