Luxury Caribbean Resort Has “Best Year In Its History”

Bringing an all-inclusive resort into the digital age by attracting luxury travelers internationally in a post-pandemic world

The Challenge

Our client, a luxury all-inclusive resort based in the remote Caribbean, was looking to increase bookings after a difficult two-year period with limited or no travel as a result of the global COVID-19 pandemic. This included capturing new markets such as those in the US, where the brand had historically not generated much business. With relatively little digital marketing experience, our client relied on our expertise to build a scalable and efficient marketing funnel that would increase occupancy rates to a level never seen before.

What We Did

We worked with our client, the Managing Director of the resort, to co-create annual marketing goals and quarterly milestones that would support and impress the holding company and the rest of the client’s leadership team.

We built an omni-channel marketing strategy specifically designed to realize those business goals.

Social Media Transformation

Through our Social Media Transformation program, we elevated this established brand’s identity to take their online presence to the next level.

  • Quarterly Social Media Strategy
  • Social Channel Posting & Management
  • Instagram Stories 
  • Content Creation 
  • Content Shoots
  • Quarterly planning, data analytics and more

Email Program Management

We used Email Marketing + Automation to drive top-of-mind awareness, website traffic, reservations and continued list growth.

  • Email List Hygiene Management
  • Email Template Design and Creative Development
  • Email List Growth through Lead Generation
  • Email Strategy, Planning and Reporting.
  • Email List Segmentation and more

Strategic Ad Management

A large component of our Marketing Strategy & Planning was to understand how to drive bookings with paid acquisition. Activations include:

  • Core audience refinement
  • Marketing budgeting & planning
  • Direct-Response Google PPC Search advertising
  • Lead Generating Social advertising
  • Strategy implementation , campaign deployment, web page development and more

LinkedIn Automation

An organic network-building LinkedIn sequence to form strategic partnerships between the Managing Director and luxury travel agents. Activation included:

  • Before & After grid to identify target audience
  • Audience segmentation using Sales Navigator
  • Automated messaging sequence written & launched
  • Weekly optimization to improve acceptance rates & conversion rates

The Transformation

Our client’s digital marketing programs have been able to produce consistent revenue and position the resort as a leader in their market.

After 8 months, we continue to manage a profitable integrated marketing program that has resulted in the client saying “We’ve had the best summer ever. We’re going to have the best holiday season ever in the history of the resort.”

Here are some of the highlights we’ve achieved so far this year:

+ 78 %
Social Media Followers
+ 56 %
YOY increase in Website Traffic
+ 1121
Engaged Email Prospects
+ 6
Partnerships with Travel Agents
+ 226 %
Increase in US Bookings
+$ 0.76 M
New Customer Booking Revenue

Interested in how your brand can experience Transformational Growth?

Let’s figure out your path to success through digital marketing.

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