Iconic Canadian Steakhouse Brand

A 60-Year-Old Brand Re-energized & Growing

The Challenge

Our client was suffering from lack of awareness; especially in larger markets. The brand had a great reputation with guests who had visited, but it was a struggle getting new guests in the door. There was a difficulty standing out as unique, bold and differentiated among the marketplace of Canadian steakhouse brands; and felt that their unique personality was not being communicated as intended. Their goal was to re-energize the brand perception and make it more visible in larger markets, but recognized they lacked the internal ability to reach an audience on a regional and national level; so they turned to Hook + Ladder for help.

What We Did

We worked with our client, VP of Marketing, to co-create annual marketing goals and quarterly milestones that would support and impress the CFO and the rest of the client’s leadership team. We built an omni-channel marketing strategy specifically designed to realize those business goals.

Social Media Transformation

Through our Social Media Transformation program, we elevated this established brand’s identity to take their online presence to the next level.

  • Competitive analysis & listening
  • Social creative direction & production
  • Community management
  • Quarterly planning & analytics and more

Email Program Refresh

We used Email Marketing + Automation to drive top-of-mind awareness, website traffic, reservations and continued list growth.

  • Email List Hygiene Management
  • Email Template Design
  • Email List Growth through Social Automation
  • Email Planning & Production and More

Strategic Ad Management

As our client’s extended digital marketing department, we engrained ourselves and took control of the Marketing Strategy & Planning to understand all aspects of the digital marketing spectrum. Activations include:

  • Core audience refinement
  • Marketing budgeting & planning
  • Retargeting through device ID capture and More
  • Strategy implementation & campaign deployment and more

The Transformation

Our client’s digital marketing programs have evolved significantly in the industry and continues to experience active growth. Its digital presence has taken a substantial leap forward, securing an instrumental role in the growth of this national brand.

+ 78 .57%
National Same Store Sales Growth
+ 40 .2M
Impressions Generated
+ 7000
Email Subscribers Gained
+ 1 %
Holiday Gift Card Purchases
+ 23224
Loyalty App Downloads Generated
+ 26.8 %
Increase in Email Open Rate

Interested in how your brand can experience Transformational Growth?

Let’s figure out your path to success through digital marketing.

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90 Day Digital Marketing Transformation Guide

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