Growth League Podcast

Growth League Podcast

On Season 3 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Podcast Playlist

SEASON 3 EPISODE 18

LOGAN MALLORY

Motivosity
SEASON 3 EPISODE 18

LOGAN MALLORY

Motivosity
SEASON 3 EPISODE 17

ASHLEY BLANKENBAKER

Holiday World & Splashin' Safari
SEASON 3 EPISODE 17

ASHLEY BLANKENBAKER

Holiday World & Splashin' Safari
SEASON 3 EPISODE 16

JESSICA OGDEN

Justin Brands
SEASON 3 EPISODE 16

JESSICA OGDEN

Justin Brands
SEASON 3 EPISODE 15

DANIA MILLS

SFC Energy North America
Join Caleb and Dania Mills in this Growth League Podcast episode for an insightful look into digital marketing leadership at SFC Energy. Dania shares her strategies for juggling tasks, prioritizing digitalization, and integrating sales with marketing. She discusses leveraging external consultants, budget management, and targeted advertising. Her human-centric approach to team empowerment and open-minded collaboration offers valuable takeaways for marketing leaders in any B2B space.
SEASON 3 EPISODE 15

DANIA MILLS

SFC Energy North America
Join Caleb and Dania Mills in this Growth League Podcast episode for an insightful look into digital marketing leadership at SFC Energy. Dania shares her strategies for juggling tasks, prioritizing digitalization, and integrating sales with marketing. She discusses leveraging external consultants, budget management, and targeted advertising. Her human-centric approach to team empowerment and open-minded collaboration offers valuable takeaways for marketing leaders in any B2B space.
SEASON 3 EPISODE 14

IAN TROMBETTA

National Football League
SEASON 3 EPISODE 14

IAN TROMBETTA

National Football League
SEASON 3 EPISODE 13

PHOEBE DEY

Cystic Fibrosis Canada
In this Growth League Podcast, Caleb interviews Phoebe Dey, CMO at Cystic Fibrosis Canada. Phoebe shares her transition from journalism to marketing, emphasizing relationship-building, adapting to digital spaces, and fostering trust. She highlights the importance of understanding diverse perspectives, continuous learning, and balancing assertiveness with kindness. Phoebe’s approach to external partnerships, handling self-doubt, and her personal drive offer valuable insights for marketing leaders navigating digital landscapes.
SEASON 3 EPISODE 13

PHOEBE DEY

Cystic Fibrosis Canada
In this Growth League Podcast, Caleb interviews Phoebe Dey, CMO at Cystic Fibrosis Canada. Phoebe shares her transition from journalism to marketing, emphasizing relationship-building, adapting to digital spaces, and fostering trust. She highlights the importance of understanding diverse perspectives, continuous learning, and balancing assertiveness with kindness. Phoebe’s approach to external partnerships, handling self-doubt, and her personal drive offer valuable insights for marketing leaders navigating digital landscapes.
SEASON 3 EPISODE 12

SHEA COLE

Field Effect
In this Growth League Podcast episode, Caleb talks with Shea Cole, VP of Marketing at Field Effect. Shea discusses her transition from arts to digital marketing leadership, highlighting strategies for aligning and empowering her team. She delves into maintaining startup agility, effective brand messaging, and adapting to marketing trends. Shea also shares insights on personal branding and the impact of collaboration between marketing and sales in driving business growth.
SEASON 3 EPISODE 12

SHEA COLE

Field Effect
In this Growth League Podcast episode, Caleb talks with Shea Cole, VP of Marketing at Field Effect. Shea discusses her transition from arts to digital marketing leadership, highlighting strategies for aligning and empowering her team. She delves into maintaining startup agility, effective brand messaging, and adapting to marketing trends. Shea also shares insights on personal branding and the impact of collaboration between marketing and sales in driving business growth.
SEASON 3 EPISODE 11

THERESA ANDERSON

Agorapulse
Dive into marketing mastery with Theresa Anderson of Agorapulse on Caleb’s podcast. Learn how Theresa’s journey from product marketing to Forbes Council shaped her unique leadership style. Discover her insights on the buyer’s journey, focusing on emotional customer needs and the art of product-led growth in B2B SaaS. Get tips on building effective teams, breaking down silos for cohesive strategies, and securing marketing’s role at the decision-making table.
SEASON 3 EPISODE 11

THERESA ANDERSON

Agorapulse
Dive into marketing mastery with Theresa Anderson of Agorapulse on Caleb’s podcast. Learn how Theresa’s journey from product marketing to Forbes Council shaped her unique leadership style. Discover her insights on the buyer’s journey, focusing on emotional customer needs and the art of product-led growth in B2B SaaS. Get tips on building effective teams, breaking down silos for cohesive strategies, and securing marketing’s role at the decision-making table.
SEASON 3 EPISODE 10

BREANNE KRAUS

Alberta Cancer Foundation
Join Caleb as he sits down with Breanne Krauss from the Alberta Cancer Foundation. Dive into Brienne’s marketing journey from big publishing to nonprofit leadership. Learn about her team’s strategies, the impact of their work, and the unique challenges they face. Discover how they’re revolutionizing cancer support through innovative campaigns and hear Breanne’s insights on leadership, team dynamics, and staying ahead in the marketing game.
SEASON 3 EPISODE 10

BREANNE KRAUS

Alberta Cancer Foundation
Join Caleb as he sits down with Breanne Krauss from the Alberta Cancer Foundation. Dive into Brienne’s marketing journey from big publishing to nonprofit leadership. Learn about her team’s strategies, the impact of their work, and the unique challenges they face. Discover how they’re revolutionizing cancer support through innovative campaigns and hear Breanne’s insights on leadership, team dynamics, and staying ahead in the marketing game.
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Still have questions?

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90 Day Digital Marketing Transformation Guide

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