Growth League Podcast

Growth League Podcast

On Season 3 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Podcast Playlist

Episode 47

MARIA FRANK

Bâton Rouge, Grillhouse & Bar from the MTY Group
Maria emphasizes the critical role of data in supporting marketing strategies and securing stakeholder approval, while also acknowledging the occasional need for intuitive decision-making.
Episode 47

MARIA FRANK

Director of Marketing & Innovation
Bâton Rouge, Grillhouse & Bar from the MTY Group
Maria emphasizes the critical role of data in supporting marketing strategies and securing stakeholder approval, while also acknowledging the occasional need for intuitive decision-making.
Episode 46

ASHLEY JOHNSTON

JDXpert
Ashley Johnston emphasizes the importance of understanding your audience, creating valuable content, and maintaining strong relationships both within and outside the organization. She shares her experience with thought leadership, navigating constraints, and the evolving role of marketing in driving business success.
Episode 46

ASHLEY JOHNSTON

Marketing Director
JDXpert
Ashley Johnston emphasizes the importance of understanding your audience, creating valuable content, and maintaining strong relationships both within and outside the organization. She shares her experience with thought leadership, navigating constraints, and the evolving role of marketing in driving business success.
Episode 45

MEAGAN HEALEY

Dig Insights
Meagan opens up about the complexities of managing a marketing team with diverse roles and responsibilities. She reveals how her approach to communication has evolved, emphasizing the importance of aligning team efforts with overall corporate objectives through OKRs (Objectives and Key Results). Discover how Meagan balances the noise of constant feedback and maintains team morale by ensuring that team members focus on what they can control.
Episode 45

MEAGAN HEALEY

VP Marketing
Dig Insights
Meagan opens up about the complexities of managing a marketing team with diverse roles and responsibilities. She reveals how her approach to communication has evolved, emphasizing the importance of aligning team efforts with overall corporate objectives through OKRs (Objectives and Key Results). Discover how Meagan balances the noise of constant feedback and maintains team morale by ensuring that team members focus on what they can control.
Episode 44

ALI ANECHIARICO

Teal, Becker & Chiaramonte, CPAs, P.C.
Discover strategies for thriving in marketing within the professional services sector. Learn how strategic planning and a focus on long-term goals can help navigate demanding times like tax season. Dive into the nuances of marketing for professional services, the challenges and rewards of working with accountants, and the unique approach to internal team dynamics and stakeholder relationships.
Episode 44

ALI ANECHIARICO

Director of Marketing
Teal, Becker & Chiaramonte, CPAs, P.C.
Discover strategies for thriving in marketing within the professional services sector. Learn how strategic planning and a focus on long-term goals can help navigate demanding times like tax season. Dive into the nuances of marketing for professional services, the challenges and rewards of working with accountants, and the unique approach to internal team dynamics and stakeholder relationships.
Episode 43

AMBER PRITCHARD

Crust Pizza Co.
Amber shares her fascinating journey from journalism to leading marketing efforts in the quick-service restaurant industry. Discover the challenges and triumphs of working with franchisees, executing successful promotions, and building robust brand awareness. Amber’s story will inspire marketing professionals and entrepreneurs alike with insights on navigating budget constraints, fostering team collaboration, and driving significant ROI through innovative strategies.
Episode 43

AMBER PRITCHARD

Director of Marketing
Crust Pizza Co.
Amber shares her fascinating journey from journalism to leading marketing efforts in the quick-service restaurant industry. Discover the challenges and triumphs of working with franchisees, executing successful promotions, and building robust brand awareness. Amber’s story will inspire marketing professionals and entrepreneurs alike with insights on navigating budget constraints, fostering team collaboration, and driving significant ROI through innovative strategies.
Episode 42

WESLEYANNE RODRIGUES

Foodtastic
Discover the strategies that help WesleyAnne and her team stay agile in a dynamic market, including managing franchisee relationships and leveraging loyalty programs to boost customer engagement. This episode is a must-listen for anyone interested in marketing leadership and the unique challenges of the QSR sector.
Episode 42

WESLEYANNE RODRIGUES

Director of Marketing
Foodtastic
Discover the strategies that help WesleyAnne and her team stay agile in a dynamic market, including managing franchisee relationships and leveraging loyalty programs to boost customer engagement. This episode is a must-listen for anyone interested in marketing leadership and the unique challenges of the QSR sector.
Episode 41

DUSTY TALBERT

The Providence Group of Georgia, LLC
Dusty delves into the critical importance of sales enablement, his methods for obtaining organizational buy-in, and the pivotal role of team dynamics in fostering a successful marketing strategy. Whether you’re an aspiring marketer or a seasoned leader, this episode offers invaluable insights into cultivating a thriving career and driving meaningful business outcomes.
Episode 41

DUSTY TALBERT

Director of Marketing
The Providence Group of Georgia, LLC
Dusty delves into the critical importance of sales enablement, his methods for obtaining organizational buy-in, and the pivotal role of team dynamics in fostering a successful marketing strategy. Whether you’re an aspiring marketer or a seasoned leader, this episode offers invaluable insights into cultivating a thriving career and driving meaningful business outcomes.
Episode 40

STEVEN COHEN

Topo Designs
From his beginnings in Brussels to shaping the future of one of the most vibrant outdoor lifestyle brands in the US, Steven shares invaluable insights on marketing leadership, the evolution of digital marketing, and the secrets behind building a brand that resonates deeply with its audience. Discover the challenges and triumphs of navigating the dynamic landscape of direct-to-consumer marketing, the importance of data democratization, and how fostering a culture of empowerment and accountability leads to unparalleled growth and customer loyalty. This episode is a must-listen for marketing professionals, brand builders, and anyone intrigued by the art and science of brand growth in the digital age.
Episode 40

STEVEN COHEN

Director of Growth
Topo Designs
From his beginnings in Brussels to shaping the future of one of the most vibrant outdoor lifestyle brands in the US, Steven shares invaluable insights on marketing leadership, the evolution of digital marketing, and the secrets behind building a brand that resonates deeply with its audience. Discover the challenges and triumphs of navigating the dynamic landscape of direct-to-consumer marketing, the importance of data democratization, and how fostering a culture of empowerment and accountability leads to unparalleled growth and customer loyalty. This episode is a must-listen for marketing professionals, brand builders, and anyone intrigued by the art and science of brand growth in the digital age.
Episode 39

ANNA BELL

Central Garden & Pet
Throughout the discussion, Anna highlights the significance of aligning marketing efforts with business profitability and building collaborative relationships within the organization. From navigating challenges to seizing growth opportunities, Anna provides valuable perspectives on driving demand and enhancing brand equity.
Episode 39

ANNA BELL

Senior VP of Marketing
Central Garden & Pet
Throughout the discussion, Anna highlights the significance of aligning marketing efforts with business profitability and building collaborative relationships within the organization. From navigating challenges to seizing growth opportunities, Anna provides valuable perspectives on driving demand and enhancing brand equity.
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Still have questions?

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