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Growth League Podcast

Growth League Podcast

On Season 3 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Podcast Playlist

Episode 31

SHANNON HOWARD

Intellum
In this engaging episode of the Growth League Podcast, host Caleb Clark sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to delve into her unique marketing journey and strategies. Listeners are taken on a comprehensive tour of Shannon’s innovative approach to digital marketing, from her start as a side hustle to leading a major marketing department. Key topics include her integrated strategy for content marketing, aligning with sales to enhance customer journeys, and the utilization of Agile Sprint planning for efficient project management. The conversation shifts to Intellum’s forward-looking strategies for growth, highlighting the role of AI tools and proactive talent acquisition in an evolving market.
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Episode 31

SHANNON HOWARD

Director of Customer & Content Marketing
Intellum
In this engaging episode of the Growth League Podcast, host Caleb Clark sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to delve into her unique marketing journey and strategies. Listeners are taken on a comprehensive tour of Shannon’s innovative approach to digital marketing, from her start as a side hustle to leading a major marketing department. Key topics include her integrated strategy for content marketing, aligning with sales to enhance customer journeys, and the utilization of Agile Sprint planning for efficient project management. The conversation shifts to Intellum’s forward-looking strategies for growth, highlighting the role of AI tools and proactive talent acquisition in an evolving market.
Watch Now
Episode 30

ARVIND BALA

Sienna Senior Living
Caleb Clark interviews Arvind Bala, VP of Marketing at Sienna Senior Living. Bala shares his extensive experience in marketing, emphasizing the importance of understanding and ethically fulfilling consumer needs. He discusses the evolution of brand perception and the significant role of social media, especially in the sensitive area of senior care. Bala expresses his enthusiasm for the aging population sector, focusing on enriching community living experiences and the need for better elder care. He talks about his approach to marketing, targeting the right customers, and balancing short-term and long-term objectives. Bala highlights the importance of mental availability in marketing and the effectiveness of combining general awareness with targeted efforts.
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Episode 30

ARVIND BALA

Vice President of Marketing
Sienna Senior Living
Caleb Clark interviews Arvind Bala, VP of Marketing at Sienna Senior Living. Bala shares his extensive experience in marketing, emphasizing the importance of understanding and ethically fulfilling consumer needs. He discusses the evolution of brand perception and the significant role of social media, especially in the sensitive area of senior care. Bala expresses his enthusiasm for the aging population sector, focusing on enriching community living experiences and the need for better elder care. He talks about his approach to marketing, targeting the right customers, and balancing short-term and long-term objectives. Bala highlights the importance of mental availability in marketing and the effectiveness of combining general awareness with targeted efforts.
Watch Now
SEASON 3 EPISODE 29

GARRETT GENEST

Kudos
Garrett Genest, Director of Growth at Kudos. Garrett shares his background in tech marketing and his passion for improving employee recognition and engagement. Garrett talks about the challenges of understanding team feedback and the role of vulnerability in leadership for building trust. He emphasizes the importance of career planning discussions and using the Radical Candor framework for effective team management. Garrett also highlights the significance of hiring employees aligned with the company’s culture and vision, and the role of meaningful recognition in employee appreciation. He discusses recognizing specific behaviors to foster a safe work environment and reduce turnover.
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SEASON 3 EPISODE 29

GARRETT GENEST

Director of Growth
Kudos
Garrett Genest, Director of Growth at Kudos. Garrett shares his background in tech marketing and his passion for improving employee recognition and engagement. Garrett talks about the challenges of understanding team feedback and the role of vulnerability in leadership for building trust. He emphasizes the importance of career planning discussions and using the Radical Candor framework for effective team management. Garrett also highlights the significance of hiring employees aligned with the company’s culture and vision, and the role of meaningful recognition in employee appreciation. He discusses recognizing specific behaviors to foster a safe work environment and reduce turnover.
Watch Now
SEASON 3 EPISODE 28

MARISA HARRIS

Staples Canada
Marisa Harris, Brand Director at Staples Canada. Marisa shares her unconventional path from law clerk to marketing, emphasizing the importance of authenticity and relationships in her career. She discusses her leadership style, focusing on empowering her team to revitalize the Staples brand in a competitive market.
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SEASON 3 EPISODE 28

MARISA HARRIS

Brand Director
Staples Canada
Marisa Harris, Brand Director at Staples Canada. Marisa shares her unconventional path from law clerk to marketing, emphasizing the importance of authenticity and relationships in her career. She discusses her leadership style, focusing on empowering her team to revitalize the Staples brand in a competitive market.
Watch Now
SEASON 3 EPISODE 27

MICHAEL SMITH

Starry
Michael Smith, Head of Brand Marketing at Starry, shares valuable lessons from his extensive marketing career. Michael discusses adapting to various roles, the importance of learning from past experiences, and how his time at Lemon Perfect influences his approach at Starry. He highlights the significance of stakeholder alignment, clear vision, and empowering team members in both startup and corporate environments. Michael also touches on strategic simplicity, the necessity of connecting tasks to broader goals, and building strong external partnerships. T
Watch Now
SEASON 3 EPISODE 27

MICHAEL SMITH

Head of Brand Marketing
Starry
Michael Smith, Head of Brand Marketing at Starry, shares valuable lessons from his extensive marketing career. Michael discusses adapting to various roles, the importance of learning from past experiences, and how his time at Lemon Perfect influences his approach at Starry. He highlights the significance of stakeholder alignment, clear vision, and empowering team members in both startup and corporate environments. Michael also touches on strategic simplicity, the necessity of connecting tasks to broader goals, and building strong external partnerships. T
Watch Now
SEASON 3 EPISODE 26

ADAM VASALIO

Big Brothers Big Sisters of America
In the latest Growth League Podcast, Caleb Clark sits down with Adam Vasalio, the CMO of Big Brothers Big Sisters of America. Adam chats about his switch from TV reporting to leading marketing, and how volunteering steered him to the nonprofit world. He dives into the nitty-gritty of marketing a historic brand, focusing on hooking in new mentors and donors through various digital channels. Adam also talks about their campaign “It Takes Little to be Big,” which aims to make mentoring simpler to grasp. He reflects on their rebranding journey, stressing how key it is to have a solid team that works well together, and the need to keep everyone in the loop.
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SEASON 3 EPISODE 26

ADAM VASALIO

Chief Marketing Officer
Big Brothers Big Sisters of America
In the latest Growth League Podcast, Caleb Clark sits down with Adam Vasalio, the CMO of Big Brothers Big Sisters of America. Adam chats about his switch from TV reporting to leading marketing, and how volunteering steered him to the nonprofit world. He dives into the nitty-gritty of marketing a historic brand, focusing on hooking in new mentors and donors through various digital channels. Adam also talks about their campaign “It Takes Little to be Big,” which aims to make mentoring simpler to grasp. He reflects on their rebranding journey, stressing how key it is to have a solid team that works well together, and the need to keep everyone in the loop.
Watch Now
SEASON 3 EPISODE 25

TANYA ANDREADIS

Penn Medicine
Tanya shares her evolution from digital marketing to a strategic branding role, emphasizing the balance between performance marketing and brand strategy to build a global presence. She discusses her approach to problem-solving, aligning marketing efforts with business goals, and evolving partnerships with external agencies. Tanya highlights the importance of understanding and publicizing groundbreaking medical research, like “cancer interception,” and reflects on the challenges and aspirations of her role. She stresses the need for conviction and innovation in marketing, balancing creativity with data-driven strategies to position Penn Medicine as a leader in the healthcare industry.
Watch Now
SEASON 3 EPISODE 25

TANYA ANDREADIS

CMO & VP Patient Engagement
Penn Medicine
Tanya shares her evolution from digital marketing to a strategic branding role, emphasizing the balance between performance marketing and brand strategy to build a global presence. She discusses her approach to problem-solving, aligning marketing efforts with business goals, and evolving partnerships with external agencies. Tanya highlights the importance of understanding and publicizing groundbreaking medical research, like “cancer interception,” and reflects on the challenges and aspirations of her role. She stresses the need for conviction and innovation in marketing, balancing creativity with data-driven strategies to position Penn Medicine as a leader in the healthcare industry.
Watch Now
SEASON 3 EPISODE 24

KRIS KNIEF

Foley Entertainment Group
Kris Knief, VP of Strategy & Innovation at Foley Entertainment Group.,,discusses transitioning from data analytics to marketing, contributing significantly to the Vegas Golden Knights’ success. At Foley Entertainment, he emphasizes innovation and growth across diverse business areas. Knief highlights the importance of a unified strategy in entertainment, his passion for driving consumer engagement, and leveraging data for strategic decision-making. The episode encapsulates Knief’s journey from being a fan to a key player in the sports and entertainment industry.
Watch Now
SEASON 3 EPISODE 24

KRIS KNIEF

VP, Strategy & Innovation
Foley Entertainment Group
Kris Knief, VP of Strategy & Innovation at Foley Entertainment Group.,,discusses transitioning from data analytics to marketing, contributing significantly to the Vegas Golden Knights’ success. At Foley Entertainment, he emphasizes innovation and growth across diverse business areas. Knief highlights the importance of a unified strategy in entertainment, his passion for driving consumer engagement, and leveraging data for strategic decision-making. The episode encapsulates Knief’s journey from being a fan to a key player in the sports and entertainment industry.
Watch Now
SEASON 3 EPISODE 23

KATHRYN DOBBS

Columbus Blue Jackets
Kathryn Dobbs, Senior VP & CMO of the Columbus Blue Jackets, shares her journey from aspiring lawyer to marketing leader, eventually leading to her dream job with the Blue Jackets. She emphasizes the importance of positive thinking in her career progression, from the executive director to CMO, and the role of strategic collaboration in sports marketing. Kathryn also highlights her passion for community involvement, blending it with her love for hockey. She discusses balancing fan enthusiasm with strategic decision-making and the importance of connecting the community to the larger team spirit. Her personal story is interwoven with her professional role, showcased by her mother’s heartfelt support for the team.
Watch Now
SEASON 3 EPISODE 23

KATHRYN DOBBS

Chief Marketing Officer
Columbus Blue Jackets
Kathryn Dobbs, Senior VP & CMO of the Columbus Blue Jackets, shares her journey from aspiring lawyer to marketing leader, eventually leading to her dream job with the Blue Jackets. She emphasizes the importance of positive thinking in her career progression, from the executive director to CMO, and the role of strategic collaboration in sports marketing. Kathryn also highlights her passion for community involvement, blending it with her love for hockey. She discusses balancing fan enthusiasm with strategic decision-making and the importance of connecting the community to the larger team spirit. Her personal story is interwoven with her professional role, showcased by her mother’s heartfelt support for the team.
Watch Now
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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