Growth League Podcast

Growth League Podcast

On Season 3 of The Growth League Podcast, Caleb interviews Marketing Leaders across multiple industries about their experiences and unique perspectives on marketing, team management and leadership.

Podcast Playlist

Episode 38

JENNA KELLNER

Minerva
Jenna’s journey from non-profit to tech marketing offers valuable lessons for marketers seeking to navigate the evolving digital landscape. Throughout the conversation, Jenna shares insights on leveraging compliance technology, crafting impactful marketing strategies, and overcoming challenges in the field. Her experiences shed light on the importance of adaptability, creativity, and data-driven decision-making in achieving marketing success.
Episode 38

JENNA KELLNER

VP Marketing
Minerva
Jenna’s journey from non-profit to tech marketing offers valuable lessons for marketers seeking to navigate the evolving digital landscape. Throughout the conversation, Jenna shares insights on leveraging compliance technology, crafting impactful marketing strategies, and overcoming challenges in the field. Her experiences shed light on the importance of adaptability, creativity, and data-driven decision-making in achieving marketing success.
Episode 37

KENDRA SCURFIELD

Sunshine Village Ski & Snowboard Resort
With a passion for storytelling and a wealth of experience in the industry, Kendra takes us on a journey through her career, offering insights, anecdotes, and invaluable lessons along the way. The episode shines a spotlight on the unique challenges and strategies involved in marketing a world-class ski resort, providing listeners with a behind-the-scenes look at the dynamic landscape of marketing leadership. Kendra shares her thoughts on balancing traditional and digital marketing approaches, navigating the ever-evolving media landscape, and leveraging storytelling to connect with audiences on a deeper level.
Episode 37

KENDRA SCURFIELD

VP Marketing Brand & Communications
Sunshine Village Ski & Snowboard Resort
With a passion for storytelling and a wealth of experience in the industry, Kendra takes us on a journey through her career, offering insights, anecdotes, and invaluable lessons along the way. The episode shines a spotlight on the unique challenges and strategies involved in marketing a world-class ski resort, providing listeners with a behind-the-scenes look at the dynamic landscape of marketing leadership. Kendra shares her thoughts on balancing traditional and digital marketing approaches, navigating the ever-evolving media landscape, and leveraging storytelling to connect with audiences on a deeper level.
Episode 36

ANASTASIA HAMEL

Xiphos & Epiq Solutions
Join Caleb Clark and Anastasia Hamel, the Marketing Director at Xiphos & Epiq Solutions, chatting about how her background in the arts industry has uniquely influenced her approach, allowing her to educate leadership teams about marketing’s critical role. The chat covers her experiences building marketing functions from the ground up, managing external contractors, and nurturing their creativity is another focal point. Anastasia advocates for clear communication, avoiding micromanagement, and giving contractors space to think and create. The discussion extends to leadership, where Anastasia shares her journey as a young female marketing leader in a tech-dominated field. She emphasizes balancing assertiveness and likability, finding peer-to-peer mentorship, and managing internal and external demands. Anastasia’s mechanisms for measuring success, her perspective on hands-on tasks versus complex projects, and her desire to keep evolving in marketing are all covered, providing listeners with a holistic view of her experiences and insights.
Episode 36

ANASTASIA HAMEL

Marketing Director
Xiphos & Epiq Solutions
Join Caleb Clark and Anastasia Hamel, the Marketing Director at Xiphos & Epiq Solutions, chatting about how her background in the arts industry has uniquely influenced her approach, allowing her to educate leadership teams about marketing’s critical role. The chat covers her experiences building marketing functions from the ground up, managing external contractors, and nurturing their creativity is another focal point. Anastasia advocates for clear communication, avoiding micromanagement, and giving contractors space to think and create. The discussion extends to leadership, where Anastasia shares her journey as a young female marketing leader in a tech-dominated field. She emphasizes balancing assertiveness and likability, finding peer-to-peer mentorship, and managing internal and external demands. Anastasia’s mechanisms for measuring success, her perspective on hands-on tasks versus complex projects, and her desire to keep evolving in marketing are all covered, providing listeners with a holistic view of her experiences and insights.
Episode 35

BRUCE HERZER

Invinity Energy Systems
Bruce shares his journey from operations to marketing leadership, revealing insights into the challenges and triumphs of marketing in the rapidly evolving energy sector. Discover the strategic decisions behind branding, product positioning, and the integration of high-tech solutions in energy storage. Whether you’re a marketing professional or a renewable energy enthusiast, this conversation will equip you with valuable strategies and real-world applications in marketing and brand management. Michael’s career path was unconventional; the chat revolves around his evolution from a sales leader to a marketing executive, emphasizing empathy and humility’s role in his success and sharing insights on balancing macro-level decision-making with hands-on involvement in a scaling business. He stresses adaptability and the importance of knowing when to delegate. Throughout the discussion, Michael’s insights offer valuable lessons on marketing systems and team dynamics, with Michael emphasizing the need for collaboration and innovation. He believes in generalists who can handle multiple responsibilities and encourages employees to seek out efficiencies.
Episode 35

BRUCE HERZER

Marketing Director
Invinity Energy Systems
Bruce shares his journey from operations to marketing leadership, revealing insights into the challenges and triumphs of marketing in the rapidly evolving energy sector. Discover the strategic decisions behind branding, product positioning, and the integration of high-tech solutions in energy storage. Whether you’re a marketing professional or a renewable energy enthusiast, this conversation will equip you with valuable strategies and real-world applications in marketing and brand management. Michael’s career path was unconventional; the chat revolves around his evolution from a sales leader to a marketing executive, emphasizing empathy and humility’s role in his success and sharing insights on balancing macro-level decision-making with hands-on involvement in a scaling business. He stresses adaptability and the importance of knowing when to delegate. Throughout the discussion, Michael’s insights offer valuable lessons on marketing systems and team dynamics, with Michael emphasizing the need for collaboration and innovation. He believes in generalists who can handle multiple responsibilities and encourages employees to seek out efficiencies.
Episode 34

MICHAEL DUENCH

Miovision
Starting with Michael Duench’s journey, the Vice President of Marketing at Miovision, from his beginnings as a newspaper carrier to his current role as a marketing leader. Michael’s career path was unconventional; the chat revolves around his evolution from a sales leader to a marketing executive, emphasizing empathy and humility’s role in his success and sharing insights on balancing macro-level decision-making with hands-on involvement in a scaling business. He stresses adaptability and the importance of knowing when to delegate. Throughout the discussion, Michael’s insights offer valuable lessons on marketing systems and team dynamics, with Michael emphasizing the need for collaboration and innovation. He believes in generalists who can handle multiple responsibilities and encourages employees to seek out efficiencies.
Episode 34

MICHAEL DUENCH

VP of Marketing
Miovision
Starting with Michael Duench’s journey, the Vice President of Marketing at Miovision, from his beginnings as a newspaper carrier to his current role as a marketing leader. Michael’s career path was unconventional; the chat revolves around his evolution from a sales leader to a marketing executive, emphasizing empathy and humility’s role in his success and sharing insights on balancing macro-level decision-making with hands-on involvement in a scaling business. He stresses adaptability and the importance of knowing when to delegate. Throughout the discussion, Michael’s insights offer valuable lessons on marketing systems and team dynamics, with Michael emphasizing the need for collaboration and innovation. He believes in generalists who can handle multiple responsibilities and encourages employees to seek out efficiencies.
Episode 33

MICHAEL PIETROCARLO

BorderPass
Join Caleb Clark in hosting Michael Pietrocarlo, the Head of Marketing at BorderPass, who shares about the balance between data-driven decision-making and branding, emphasizing the emotional connection as the foundation for marketing success. The discussion continues to explore the significance of cultural fit, adaptability, and curiosity in marketing roles, highlighting their role in startups, diving deep into the importance of prioritizing strategy over tactics, advocating for a more holistic approach to marketing functions and emphasizing ROI. Lessons from his professional background at organizations like Nature Conservancy and Drake provide actionable insights into sustainability, inclusivity, and the art and science of marketing.
Episode 33

MICHAEL PIETROCARLO

Head of Marketing
BorderPass
Join Caleb Clark in hosting Michael Pietrocarlo, the Head of Marketing at BorderPass, who shares about the balance between data-driven decision-making and branding, emphasizing the emotional connection as the foundation for marketing success. The discussion continues to explore the significance of cultural fit, adaptability, and curiosity in marketing roles, highlighting their role in startups, diving deep into the importance of prioritizing strategy over tactics, advocating for a more holistic approach to marketing functions and emphasizing ROI. Lessons from his professional background at organizations like Nature Conservancy and Drake provide actionable insights into sustainability, inclusivity, and the art and science of marketing.
Episode 32

WHITNEY BELL

Clutch
Whitney Bell, VP of Marketing at Clutch, emphasizes the importance of balancing brand and performance marketing, highlighting her journey in enhancing brand awareness while driving conversions. She shares her approach to team leadership, focusing on setting up teams for success through relationship-building and servant leadership.
Episode 32

WHITNEY BELL

VP of Marketing
Clutch
Whitney Bell, VP of Marketing at Clutch, emphasizes the importance of balancing brand and performance marketing, highlighting her journey in enhancing brand awareness while driving conversions. She shares her approach to team leadership, focusing on setting up teams for success through relationship-building and servant leadership.
Episode 31

SHANNON HOWARD

Intellum
In this engaging episode of the Growth League Podcast, host Caleb Clark sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to delve into her unique marketing journey and strategies. Listeners are taken on a comprehensive tour of Shannon’s innovative approach to digital marketing, from her start as a side hustle to leading a major marketing department. Key topics include her integrated strategy for content marketing, aligning with sales to enhance customer journeys, and the utilization of Agile Sprint planning for efficient project management. The conversation shifts to Intellum’s forward-looking strategies for growth, highlighting the role of AI tools and proactive talent acquisition in an evolving market.
Episode 31

SHANNON HOWARD

Director of Customer & Content Marketing
Intellum
In this engaging episode of the Growth League Podcast, host Caleb Clark sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to delve into her unique marketing journey and strategies. Listeners are taken on a comprehensive tour of Shannon’s innovative approach to digital marketing, from her start as a side hustle to leading a major marketing department. Key topics include her integrated strategy for content marketing, aligning with sales to enhance customer journeys, and the utilization of Agile Sprint planning for efficient project management. The conversation shifts to Intellum’s forward-looking strategies for growth, highlighting the role of AI tools and proactive talent acquisition in an evolving market.
Episode 30

ARVIND BALA

Sienna Senior Living
Caleb Clark interviews Arvind Bala, VP of Marketing at Sienna Senior Living. Bala shares his extensive experience in marketing, emphasizing the importance of understanding and ethically fulfilling consumer needs. He discusses the evolution of brand perception and the significant role of social media, especially in the sensitive area of senior care. Bala expresses his enthusiasm for the aging population sector, focusing on enriching community living experiences and the need for better elder care. He talks about his approach to marketing, targeting the right customers, and balancing short-term and long-term objectives. Bala highlights the importance of mental availability in marketing and the effectiveness of combining general awareness with targeted efforts.
Episode 30

ARVIND BALA

Vice President of Marketing
Sienna Senior Living
Caleb Clark interviews Arvind Bala, VP of Marketing at Sienna Senior Living. Bala shares his extensive experience in marketing, emphasizing the importance of understanding and ethically fulfilling consumer needs. He discusses the evolution of brand perception and the significant role of social media, especially in the sensitive area of senior care. Bala expresses his enthusiasm for the aging population sector, focusing on enriching community living experiences and the need for better elder care. He talks about his approach to marketing, targeting the right customers, and balancing short-term and long-term objectives. Bala highlights the importance of mental availability in marketing and the effectiveness of combining general awareness with targeted efforts.
Be our guest

Podcast Guest Profile

Are you a marketing leader who's ready to share your insights and experiences with our audience on "The Growth League" podcast? We're on the lookout for dynamic individuals who can provide valuable perspectives on marketing, leadership, and growth strategies. If you fit the description below, we'd love to hear from you:

Position:

VPs, Directors, or Managers

Team Size:

You lead a team of more
than two or three people.

Industry:

We welcome guests from
all industries, whether your
expertise lies in B2B or B2C
sales channels.

We welcome guests from all industries, whether your expertise lies in B2B or B2C sales channels.

Interested in Joining The
Growth League Podcast?

Message
Feel free to submit your details, and we'll get in touch with you to explore the possibilities of having you as a guest on our podcast.
FAQs

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

 

You have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?
Hook + Ladder onboards new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here
How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

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