BEST PRACTICE: INSTAGRAM STORIES

Instagram Stories have become an essential part of social marketing since their launch in 2016, so if you’re not taking full advantage of this feature, you could be missing out. With near-constant updates and new additions coming to Stories ever since its release, it’s become imperative that businesses keep up-to-date, utilizing Stories if they want their Instagram […]

Dragons + Dark Matter – Social West was WILD

Hook + Ladder’s Social Media Maven, Eliana Torregroza, recently attended Social West and brought back her key takeaways from Western Canada’s biggest social media and digital marketing conference. The info was so awesome, we couldn’t keep it to ourselves. Read on for our Cole’s Notes. For those of us that feel frustrated with social media, Dragon Arlene […]

Is it Time for TikTok?

Just when the marketing world settled into a familiar Facebook-Instagram-Twitter social media formula, a seemingly unpolished disruptor entered the scene: TikTok. Reminiscent of Vine with its simply-produced, user-generated video content, the app launched in 2016 and began amassing a world-wide following. However, unlike 6-second, inalterable Vines, TikTok allows users to record or upload videos up […]

How to Survive a Pandemic (Digitally) in 4 Easy Steps

marketing product manager holding marketing promotion plan

Making an elegant entrance into this topic turned out to be more challenging than anticipated, so let’s just keep it real: What. The. Heck. If you’re like us, recapping the global COVID-19 timeline probably has you thinking, “wait — I’ve seen this movie.” Rapid-fire updates from health officials, governments and corporate organizations. Consumers make a run on the […]