AMY SITNICK
Discover how Amy’s team at Greenphire drives engagement and supports sales efforts globally, the innovative tools they use to optimize their workflows, and the importance of internal communication for unifying and inspiring the organization.
MARIA FRANK
Maria emphasizes the critical role of data in supporting marketing strategies and securing stakeholder approval, while also acknowledging the occasional need for intuitive decision-making.
ASHLEY JOHNSTON
Ashley Johnston emphasizes the importance of understanding your audience, creating valuable content, and maintaining strong relationships both within and outside the organization. She shares her experience with thought leadership, navigating constraints, and the evolving role of marketing in driving business success.
MEAGAN HEALEY
Meagan opens up about the complexities of managing a marketing team with diverse roles and responsibilities. She reveals how her approach to communication has evolved, emphasizing the importance of aligning team efforts with overall corporate objectives through OKRs (Objectives and Key Results). Discover how Meagan balances the noise of constant feedback and maintains team morale by ensuring that team members focus on what they can control.
ALI ANECHIARICO
Discover strategies for thriving in marketing within the professional services sector. Learn how strategic planning and a focus on long-term goals can help navigate demanding times like tax season. Dive into the nuances of marketing for professional services, the challenges and rewards of working with accountants, and the unique approach to internal team dynamics and stakeholder relationships.
AMBER PRITCHARD
Amber shares her fascinating journey from journalism to leading marketing efforts in the quick-service restaurant industry. Discover the challenges and triumphs of working with franchisees, executing successful promotions, and building robust brand awareness. Amber’s story will inspire marketing professionals and entrepreneurs alike with insights on navigating budget constraints, fostering team collaboration, and driving significant ROI through innovative strategies.
WESLEYANNE RODRIGUES
Discover the strategies that help WesleyAnne and her team stay agile in a dynamic market, including managing franchisee relationships and leveraging loyalty programs to boost customer engagement. This episode is a must-listen for anyone interested in marketing leadership and the unique challenges of the QSR sector.
DUSTY TALBERT
Dusty delves into the critical importance of sales enablement, his methods for obtaining organizational buy-in, and the pivotal role of team dynamics in fostering a successful marketing strategy. Whether you’re an aspiring marketer or a seasoned leader, this episode offers invaluable insights into cultivating a thriving career and driving meaningful business outcomes.
STEVEN COHEN
From his beginnings in Brussels to shaping the future of one of the most vibrant outdoor lifestyle brands in the US, Steven shares invaluable insights on marketing leadership, the evolution of digital marketing, and the secrets behind building a brand that resonates deeply with its audience. Discover the challenges and triumphs of navigating the dynamic landscape of direct-to-consumer marketing, the importance of data democratization, and how fostering a culture of empowerment and accountability leads to unparalleled growth and customer loyalty. This episode is a must-listen for marketing professionals, brand builders, and anyone intrigued by the art and science of brand growth in the digital age.
ANNA BELL
Throughout the discussion, Anna highlights the significance of aligning marketing efforts with business profitability and building collaborative relationships within the organization. From navigating challenges to seizing growth opportunities, Anna provides valuable perspectives on driving demand and enhancing brand equity.