WHITNEY BELL

Jenna’s journey from non-profit to tech marketing offers valuable lessons for marketers seeking to navigate the evolving digital landscape. Throughout the conversation, Jenna shares insights on leveraging compliance technology, crafting impactful marketing strategies, and overcoming challenges in the field. Her experiences shed light on the importance of adaptability, creativity, and data-driven decision-making in achieving marketing success.

ANNA BELL

Jenna’s journey from non-profit to tech marketing offers valuable lessons for marketers seeking to navigate the evolving digital landscape. Throughout the conversation, Jenna shares insights on leveraging compliance technology, crafting impactful marketing strategies, and overcoming challenges in the field. Her experiences shed light on the importance of adaptability, creativity, and data-driven decision-making in achieving marketing success.

JENNA KELLNER

Jenna’s journey from non-profit to tech marketing offers valuable lessons for marketers seeking to navigate the evolving digital landscape. Throughout the conversation, Jenna shares insights on leveraging compliance technology, crafting impactful marketing strategies, and overcoming challenges in the field. Her experiences shed light on the importance of adaptability, creativity, and data-driven decision-making in achieving marketing success.

KENDRA SCURFIELD

With a passion for storytelling and a wealth of experience in the industry, Kendra takes us on a journey through her career, offering insights, anecdotes, and invaluable lessons along the way.

The episode shines a spotlight on the unique challenges and strategies involved in marketing a world-class ski resort, providing listeners with a behind-the-scenes look at the dynamic landscape of marketing leadership. Kendra shares her thoughts on balancing traditional and digital marketing approaches, navigating the ever-evolving media landscape, and leveraging storytelling to connect with audiences on a deeper level.

ANASTASIA HAMEL

Join Caleb Clark and Anastasia Hamel, the Marketing Director at Xiphos & Epiq Solutions, chatting about how her background in the arts industry has uniquely influenced her approach, allowing her to educate leadership teams about marketing’s critical role.

The chat covers her experiences building marketing functions from the ground up, managing external contractors, and nurturing their creativity is another focal point. Anastasia advocates for clear communication, avoiding micromanagement, and giving contractors space to think and create.

The discussion extends to leadership, where Anastasia shares her journey as a young female marketing leader in a tech-dominated field. She emphasizes balancing assertiveness and likability, finding peer-to-peer mentorship, and managing internal and external demands.

Anastasia’s mechanisms for measuring success, her perspective on hands-on tasks versus complex projects, and her desire to keep evolving in marketing are all covered, providing listeners with a holistic view of her experiences and insights.

MICHAEL DUENCH

Starting with Michael Duench’s journey, the Vice President of Marketing at Miovision, from his beginnings as a newspaper carrier to his current role as a marketing leader.

Michael’s career path was unconventional; the chat revolves around his evolution from a sales leader to a marketing executive, emphasizing empathy and humility’s role in his success and sharing insights on balancing macro-level decision-making with hands-on involvement in a scaling business. He stresses adaptability and the importance of knowing when to delegate.

Throughout the discussion, Michael’s insights offer valuable lessons on marketing systems and team dynamics, with Michael emphasizing the need for collaboration and innovation. He believes in generalists who can handle multiple responsibilities and encourages employees to seek out efficiencies.

MICHAEL PIETROCARLO

Michael Pietrocarlo Head of Marketing BorderPass

Join Caleb Clark in hosting Michael Pietrocarlo, the Head of Marketing at BorderPass, who shares about the balance between data-driven decision-making and branding, emphasizing the emotional connection as the foundation for marketing success.

The discussion continues to explore the significance of cultural fit, adaptability, and curiosity in marketing roles, highlighting their role in startups, diving deep into the importance of prioritizing strategy over tactics, advocating for a more holistic approach to marketing functions and emphasizing ROI. Lessons from his professional background at organizations like Nature Conservancy and Drake provide actionable insights into sustainability, inclusivity, and the art and science of marketing.

SHANNON HOWARD

Shannon Howard Director of Customer & Content Marketing Intellum

In this engaging episode of the Growth League Podcast, host Caleb Clark sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to delve into her unique marketing journey and strategies. Listeners are taken on a comprehensive tour of Shannon’s innovative approach to digital marketing, from her start as a side hustle to leading a major marketing department. Key topics include her integrated strategy for content marketing, aligning with sales to enhance customer journeys, and the utilization of Agile Sprint planning for efficient project management. The conversation shifts to Intellum’s forward-looking strategies for growth, highlighting the role of AI tools and proactive talent acquisition in an evolving market.

ARVIND BALA

Caleb Clark interviews Arvind Bala, VP of Marketing at Sienna Senior Living. Bala shares his extensive experience in marketing, emphasizing the importance of understanding and ethically fulfilling consumer needs. He discusses the evolution of brand perception and the significant role of social media, especially in the sensitive area of senior care. Bala expresses his enthusiasm for the aging population sector, focusing on enriching community living experiences and the need for better elder care. He talks about his approach to marketing, targeting the right customers, and balancing short-term and long-term objectives. Bala highlights the importance of mental availability in marketing and the effectiveness of combining general awareness with targeted efforts.

GARRETT GENEST

garret genest

Garrett Genest, Director of Growth at Kudos. Garrett shares his background in tech marketing and his passion for improving employee recognition and engagement. Garrett talks about the challenges of understanding team feedback and the role of vulnerability in leadership for building trust. He emphasizes the importance of career planning discussions and using the Radical Candor framework for effective team management. Garrett also highlights the significance of hiring employees aligned with the company’s culture and vision, and the role of meaningful recognition in employee appreciation. He discusses recognizing specific behaviors to foster a safe work environment and reduce turnover.

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