STEVEN COHEN
From his beginnings in Brussels to shaping the future of one of the most vibrant outdoor lifestyle brands in the US, Steven shares invaluable insights on marketing leadership, the evolution of digital marketing, and the secrets behind building a brand that resonates deeply with its audience. Discover the challenges and triumphs of navigating the dynamic landscape of direct-to-consumer marketing, the importance of data democratization, and how fostering a culture of empowerment and accountability leads to unparalleled growth and customer loyalty. This episode is a must-listen for marketing professionals, brand builders, and anyone intrigued by the art and science of brand growth in the digital age.
ANNA BELL
Throughout the discussion, Anna highlights the significance of aligning marketing efforts with business profitability and building collaborative relationships within the organization. From navigating challenges to seizing growth opportunities, Anna provides valuable perspectives on driving demand and enhancing brand equity.
JENNA KELLNER
Jenna’s journey from non-profit to tech marketing offers valuable lessons for marketers seeking to navigate the evolving digital landscape. Throughout the conversation, Jenna shares insights on leveraging compliance technology, crafting impactful marketing strategies, and overcoming challenges in the field. Her experiences shed light on the importance of adaptability, creativity, and data-driven decision-making in achieving marketing success.
KENDRA SCURFIELD
With a passion for storytelling and a wealth of experience in the industry, Kendra takes us on a journey through her career, offering insights, anecdotes, and invaluable lessons along the way.
The episode shines a spotlight on the unique challenges and strategies involved in marketing a world-class ski resort, providing listeners with a behind-the-scenes look at the dynamic landscape of marketing leadership. Kendra shares her thoughts on balancing traditional and digital marketing approaches, navigating the ever-evolving media landscape, and leveraging storytelling to connect with audiences on a deeper level.
ANASTASIA HAMEL
Join Caleb Clark and Anastasia Hamel, the Marketing Director at Xiphos & Epiq Solutions, chatting about how her background in the arts industry has uniquely influenced her approach, allowing her to educate leadership teams about marketing’s critical role.
The chat covers her experiences building marketing functions from the ground up, managing external contractors, and nurturing their creativity is another focal point. Anastasia advocates for clear communication, avoiding micromanagement, and giving contractors space to think and create.
The discussion extends to leadership, where Anastasia shares her journey as a young female marketing leader in a tech-dominated field. She emphasizes balancing assertiveness and likability, finding peer-to-peer mentorship, and managing internal and external demands.
Anastasia’s mechanisms for measuring success, her perspective on hands-on tasks versus complex projects, and her desire to keep evolving in marketing are all covered, providing listeners with a holistic view of her experiences and insights.
BRUCE HERZER
Bruce shares his journey from operations to marketing leadership, revealing insights into the challenges and triumphs of marketing in the rapidly evolving energy sector. Discover the strategic decisions behind branding, product positioning, and the integration of high-tech solutions in energy storage. Whether you’re a marketing professional or a renewable energy enthusiast, this conversation will equip you with valuable strategies and real-world applications in marketing and brand management.
Michael’s career path was unconventional; the chat revolves around his evolution from a sales leader to a marketing executive, emphasizing empathy and humility’s role in his success and sharing insights on balancing macro-level decision-making with hands-on involvement in a scaling business. He stresses adaptability and the importance of knowing when to delegate.
Throughout the discussion, Michael’s insights offer valuable lessons on marketing systems and team dynamics, with Michael emphasizing the need for collaboration and innovation. He believes in generalists who can handle multiple responsibilities and encourages employees to seek out efficiencies.
MICHAEL DUENCH
Starting with Michael Duench’s journey, the Vice President of Marketing at Miovision, from his beginnings as a newspaper carrier to his current role as a marketing leader.
Michael’s career path was unconventional; the chat revolves around his evolution from a sales leader to a marketing executive, emphasizing empathy and humility’s role in his success and sharing insights on balancing macro-level decision-making with hands-on involvement in a scaling business. He stresses adaptability and the importance of knowing when to delegate.
Throughout the discussion, Michael’s insights offer valuable lessons on marketing systems and team dynamics, with Michael emphasizing the need for collaboration and innovation. He believes in generalists who can handle multiple responsibilities and encourages employees to seek out efficiencies.
MICHAEL PIETROCARLO
Join Caleb Clark in hosting Michael Pietrocarlo, the Head of Marketing at BorderPass, who shares about the balance between data-driven decision-making and branding, emphasizing the emotional connection as the foundation for marketing success.
The discussion continues to explore the significance of cultural fit, adaptability, and curiosity in marketing roles, highlighting their role in startups, diving deep into the importance of prioritizing strategy over tactics, advocating for a more holistic approach to marketing functions and emphasizing ROI. Lessons from his professional background at organizations like Nature Conservancy and Drake provide actionable insights into sustainability, inclusivity, and the art and science of marketing.
WHITNEY BELL
Whitney Bell, VP of Marketing at Clutch, emphasizes the importance of balancing brand and performance marketing, highlighting her journey in enhancing brand awareness while driving conversions. She shares her approach to team leadership, focusing on setting up teams for success through relationship-building and servant leadership.
SHANNON HOWARD
In this engaging episode of the Growth League Podcast, host Caleb Clark sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to delve into her unique marketing journey and strategies. Listeners are taken on a comprehensive tour of Shannon’s innovative approach to digital marketing, from her start as a side hustle to leading a major marketing department. Key topics include her integrated strategy for content marketing, aligning with sales to enhance customer journeys, and the utilization of Agile Sprint planning for efficient project management. The conversation shifts to Intellum’s forward-looking strategies for growth, highlighting the role of AI tools and proactive talent acquisition in an evolving market.
