ALLISON GREENE
Allison shares her journey from a digital marketing agency to leading high-impact initiatives in a traditionally “non-sexy” sector, emphasizing the critical importance of engagement over revenue growth.
AARON RAYNER
Let’s dive into the challenges of leading marketing functions within a B2B industrial environment, highlighting how trust, communication, and accountability shape Aaron’s approach to leadership. Whether navigating fragmented technologies or bridging the gap between sales and marketing, Aaron provides invaluable insights into how to create harmony across departments and ensure successful outcomes in complex industries.
ASHLEY SAFRANSKI
Ashley Safranski, VP of Marketing at uConnect, shares all the details about her journey from higher education to leading marketing efforts in the B2B SaaS space. Ashley talks about her unique path, the challenges of building a marketing team from scratch, and the parallels between recruiting students and driving sales in a tech company.
KAITLIN MONNAHAN
Kaitlin discusses the importance of building relationships, driving pipeline generation, and her passion for holistic go-to-market strategies. She also delves into the challenges of leading a lean team, finding the right talent, and fostering a culture of accountability and trust.
TOM MARSHALL
Tom shares his unique journey through the intersection of marketing and sales in the healthcare industry, highlighting the importance of relationship-building and strategic outreach in driving success.
AMBER SPENCER
Amber shares her incredible six-year journey at Damon, where she went from being the first business hire to spearheading the company’s innovative product development and marketing strategies. In this episode, she shares her experiences and insights into leading a startup, building a brand from the ground up, and navigating the challenges of creating a product that revolutionizes motorcycling safety.
MAYSSA CHIDIAC
Mayssa shares her unique journey, from a passion for movies to a thriving career in marketing and technology. Discover how she seamlessly blends creativity with technical acumen to drive innovation and efficiency at Servomax.
PEDRO MATRICIANO
Pedro answers tough questions about prioritizing tasks in a startup environment, dealing with sales and product challenges, and maintaining a customer-centric approach in marketing. Plus, he leaves a thought-provoking question for the next guest: “What is a marketing strategy that everyone claims works well but has never worked for you, and why?”
AMY SITNICK
Discover how Amy’s team at Greenphire drives engagement and supports sales efforts globally, the innovative tools they use to optimize their workflows, and the importance of internal communication for unifying and inspiring the organization.
MARIA FRANK
Maria emphasizes the critical role of data in supporting marketing strategies and securing stakeholder approval, while also acknowledging the occasional need for intuitive decision-making.
