The Power of Engaged Brand Communities

2020 has been a little like going nine rounds, blindfolded, against a fighter two weight classes higher and ten times faster. Somehow — almost illogically — we keep getting up. Back in March, we suggested the adversity of this year had triggered our innate drive to protect each other. Five months later, an irrefutably remarkable, astonishingly […]

Primed for Disruption: The Chef Local Launch

This is going to sound like a blatant flex, but our team scored a huge win in the midst of COVID and the truth is, we’re pretty pumped about it. Chef Local went from cool concept to revenue-generating business in 8 weeks. Before we explain what Chef Local is, allow us to introduce the guy who started […]

COVID-19 Presents Compounding Challenges to Higher Education

March 12th marked the inception of University Affairs’ COVID-19 update thread. The post informed readers of coronavirus-related class suspensions at Laurentian University, but noted the Public Health Agency of Canada’s current assessment of the risk to public health was ‘low’. However, the tally of American universities suspending or cancelling classes had climbed past 200, and universities […]

COVID-19 Constraints: How to Adapt Your Real Estate Marketing

Covid Safety at Work

Traditionally, the month of March is significant to Canadians for two reasons: it’s finally time to usher in spring (or, more commonly, comment on its delayed arrival) and close out the first fiscal quarter of the new year. We prepare Q2 plans and debate whether March will “go out” like a lion or a lamb. Traditionally. […]

BEST PRACTICE: INSTAGRAM STORIES

Instagram Stories have become an essential part of social marketing since their launch in 2016, so if you’re not taking full advantage of this feature, you could be missing out. With near-constant updates and new additions coming to Stories ever since its release, it’s become imperative that businesses keep up-to-date, utilizing Stories if they want their Instagram […]

Dragons + Dark Matter – Social West was WILD

Hook + Ladder’s Social Media Maven, Eliana Torregroza, recently attended Social West and brought back her key takeaways from Western Canada’s biggest social media and digital marketing conference. The info was so awesome, we couldn’t keep it to ourselves. Read on for our Cole’s Notes. For those of us that feel frustrated with social media, Dragon Arlene […]

Is it Time for TikTok?

Just when the marketing world settled into a familiar Facebook-Instagram-Twitter social media formula, a seemingly unpolished disruptor entered the scene: TikTok. Reminiscent of Vine with its simply-produced, user-generated video content, the app launched in 2016 and began amassing a world-wide following. However, unlike 6-second, inalterable Vines, TikTok allows users to record or upload videos up […]

How to Survive a Pandemic (Digitally) in 4 Easy Steps

marketing product manager holding marketing promotion plan

Making an elegant entrance into this topic turned out to be more challenging than anticipated, so let’s just keep it real: What. The. Heck. If you’re like us, recapping the global COVID-19 timeline probably has you thinking, “wait — I’ve seen this movie.” Rapid-fire updates from health officials, governments and corporate organizations. Consumers make a run on the […]