8 Tips to Create an Effective Social Media Campaign in 2023

1. Set Your Goals 2. Create Buyer Personas 3. Check Out the Competition 4. Decide on Your Social Media Channels 5. Get the Right Tools 6. Hashtags and Live Streaming 7. Monitor, Respond and Engage with Your Audience 8. Set up Social Media Marketing KPIs  Conclusion Aaron Kerr Funnel Strategist at Hook + Ladder Digital

Will Your Email Marketing Strategy Still be Effective in 2023?

Creating an Effective Email Marketing Strategy The Best Email Marketing Tools To create a successful email marketing strategy, you need top-tier email marketing tools in your arsenal. Here are some of the best email marketing tools to optimize your marketing campaigns. ActiveCampaign – An agile marketing and automation tool to create unique emails and build your customer […]

13 Best Free or Freemium Keyword Research Tools in 2023

Digital marketing is constantly evolving and changing, and the new trends keep digital marketers and businesses on their toes. Effective marketers are always on the lookout for new ways to reach their customers. Tapping into new tools and digital marketing trends could mean viral brand exposure, more sales, and/or rapid company growth.

SEO Marketing Strategies that delivers results in 2023

Digital Marketing Agency in Vancouver | Hook+Ladder

SEO is a win-win strategy for any business. Tapping into Google’s 89.3 Billion monthly visits in 2022 can help you grow fast and generate long-term results by giving customers more information about the products or services they offer, while also helping them find what they need quickly. Estimates show that every year businesses with good […]

Benefits of Google Analytics 4 (Data Control, Cross-Platform Tracking, More)

how to upgrade google analytics 4

A Comprehensive Guide To Google Analytics 4 GA4 can provide invaluable insights along with other benefits like more control over data, cross-platform tracking, and deep AI-driven insights. Discover all the benefits it has for your business. Google will phase out Universal Analytics by July 1, 2023, that’s why we highly recommend all brands to set […]

10 Digital Marketing Trends Happening Now in 2022

Digital marketing is constantly evolving and changing, and the new trends keep digital marketers and businesses on their toes. Effective marketers are always on the lookout for new ways to reach their customers. Tapping into new tools and digital marketing trends could mean viral brand exposure, more sales, and/or rapid company growth.

Primed for Disruption: The Chef Local Launch

This is going to sound like a blatant flex, but our team scored a huge win in the midst of COVID and the truth is, we’re pretty pumped about it. Chef Local went from cool concept to revenue-generating business in 8 weeks. Before we explain what Chef Local is, allow us to introduce the guy who started […]

COVID-19 Presents Compounding Challenges to Higher Education

March 12th marked the inception of University Affairs’ COVID-19 update thread. The post informed readers of coronavirus-related class suspensions at Laurentian University, but noted the Public Health Agency of Canada’s current assessment of the risk to public health was ‘low’. However, the tally of American universities suspending or cancelling classes had climbed past 200, and universities […]

COVID-19 Constraints: How to Adapt Your Real Estate Marketing

Covid Safety at Work

Traditionally, the month of March is significant to Canadians for two reasons: it’s finally time to usher in spring (or, more commonly, comment on its delayed arrival) and close out the first fiscal quarter of the new year. We prepare Q2 plans and debate whether March will “go out” like a lion or a lamb. Traditionally. […]

BEST PRACTICE: INSTAGRAM STORIES

Instagram Stories have become an essential part of social marketing since their launch in 2016, so if you’re not taking full advantage of this feature, you could be missing out. With near-constant updates and new additions coming to Stories ever since its release, it’s become imperative that businesses keep up-to-date, utilizing Stories if they want their Instagram […]