SEO Specialist

Hook & Ladder Digital – Remote

While Hook & Ladder is a digital marketing agency, we define what we do as building success for our clients and ourselves by creating awesome together. We aren’t interested in being just another marketing vendor; we partner with our clients to add an industry-leading digital marketing function within 12 months. We do this by taking our knowledge of industry trends and consumer behaviour to craft problem-solving, opportunity-seizing solutions.

Beyond that, we value creating an environment for our team that supports growth and creativity so you can focus on doing the work you love and making an impact.

We ignite potential for those who are ready to grow, both organizations and individuals. (Both clients and H+L team members)

As one of our team members puts it:

‘We are treated as individuals, and when we bring up problems, the focus is on solutions. It feels like a family here.’


We are serious about growing ourselves as individuals and as a business – that’s why we are always in search of like-minded leaders who share the same values as us. We play in the game of business alongside our clients, and we believe that it is essential that each Hook + Ladder team member has a good grip on business fundamentals regardless of their functional role. This is why we chose to become a practitioner of The Great Game of Business™. This business methodology creates transparency through open-book management, empowers individuals to make informed decisions and be rewarded by having a stake in the outcome. We are also a strengths-based organization and leverage CliftonStrengths as part of our culture! We focus on maximizing our team members’ talents and strengths instead of their weaknesses. 

  • Shoulder-to-shoulder: We hold the line together and for each other. We trust in our team while being trustworthy.
  • Evolve or evaporate: Thirst for new heights. Be hungry for both results and the journey.
  • Bullets then cannonballs: Take quick shots to validate assumptions & gain clarity. When you are dialed in, go all-in.
  • Get sh*t done: We make real, tangible impacts by getting things done. Stop starting, start finishing.


We’re looking for our first SEO Specialist to take our integrated our clients’ online presence to the next level.

This includes but is not limited to:

  • 3+ years experience in Search Engine Optimization
  • Expert knowledge of technical, on-page & off-page SEO strategies and implementation
  • Experience with Google Search Console
  • Expert level experience with WordPress and SEO tools / plugins
  • Working knowledge of Elementor for WordPress

  • Monitor daily performance metrics to understand SEO strategy performance.
  • Efficiently communicate with internal / external teams to align on SEO goals.
  • Client communication of our strategies, performance, and deliverables.
  • Closely collaborate with the web development team to ensure SEO best practices are properly followed throughout website content.
  • Perform ongoing keyword research, discovery and optimization for new SEO. keywords to use throughout the company website and marketing materials.
  • Perform competitor analysis to uncover competitor SEO efforts and report on insights.
  • Perform on-going onpage SEO optimization of newly created content pieces or new pages for client websites.
  • Lead the implementation of changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Recommend upcoming content pieces to create for clients to increase traffic (blogs and lead magnets).
  • Support on the delivery of quarterly reports and planning documentation that are fully transparent of our work and success from the previous quarter and clearly outline our strategies for next quarter.
  • Effectively forecast performance and set SEO growth goals.
  • Contribute SEO thought leadership internally and with your client


  • English: Full professional proficiency with English writing and communication
  • Spanish: Nice to have


  • Ideal: Barranquilla, Medellin or Bogota (Colombia)
  • Open to: Any other country in Latin America


  • Exceptional organizational and communication skills 
  • Project management & self-organization skills
  • Background / Experience.
  • 1-3 years relevant experience in the marketing industry
  • Flexible work location (remote or in-person if you like) 
  • Flexible schedule (focus on results – not time!)
  • We give you autonomy to lead and innovate 
  • We invest in your career with ongoing training and coaching to support your growth and development

If you think you are the right team member we are looking for, check out our 
Instagram to get a feel of our team. Hopefully, you think we qualify to be on your team too 🙂


Send us an email here. Please include your resume, cover letter and relevant work examples. We will be interviewing shortly.

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