Hook & Ladder is a cutting-edge digital marketing agency where we define and co-create a path to success with each client individually. Our mission is to build greatness together, not just as another run-of-the-mill marketing vendor, but as a true partner dedicated to empowering our clients with unparalleled digital marketing prowess within the first 12 months. We achieve this by blending our expertise in industry trends and consumer behaviour to provide strategies and solutions that proactively solve problems and seize opportunities.

We take immense pride in fostering an environment that nurtures growth and unleashes the boundless creativity of our team. We want you to relish the work you’re doing and feel confident that it is creating a lasting impact. 

Are you ready to immerse yourself in a collaborative, results-driven team? Are you eager to build digital marketing systems that create high-impact outcomes for our clients using evidence-based strategies? If the answer is a resounding yes, then this might be the place for you!

THE ROLE:

We are seeking a dynamic and forward-thinking Bilingual Senior Social Media Strategist passionate about crafting engaging and innovative content. Your role will involve harnessing your creativity to curate compelling social media content and leveraging your strategic prowess to develop and implement effective social media strategies and shoots that elevate brand potential on different platforms.

The Senior Social Media Strategist has the following roles and accountabilities:

• Tailor social media strategies and campaigns to meet specific client expectations and brand guidelines, ensuring client satisfaction and achieving brand goals.
• Create Monthly Content Calendars and Stories to maintain a consistent and engaging brand presence across social media platforms.
• Conduct thorough research to identify trends, audience preferences, and emerging platforms to enhance the brand’s social media presence.
• Craft engaging and original social media content, incorporating multimedia elements and ensuring a consistent brand voice and style.
• Plan, coordinate, and oversee content creation to optimize engagement and resonate with the target audience.
• Utilize Meta Ads Manager to strategically amplify campaigns, optimize post-performance, and reach the intended audience effectively.
• Generate insightful reports showcasing social media performance, analyze key metrics, and derive actionable insights to refine strategies and demonstrate progress toward objectives.
• Work closely with graphic designers, photographers, and videographers to plan and execute compelling content creation.
• Coordinate and lead the planning and production of content shoots for social media, overseeing every stage from conceptualization to execution.
• Monitor and ensure the timely completion of daily tasks by team members while maintaining records of task performance and addressing any arising issues.
• Provide guidance and mentorship to the Social Media Interns.

YOU BRING:

The ideal candidate would have the following attributes:

• 4+ years of hands-on experience in social media management, including calendar creation and report generation.
• Demonstrate exceptional creativity in developing engaging social media content and strategies, from research to execution.
• Expert-level proficiency in community management skills, with a strong focus on channels like Facebook, Instagram and TikTok.
• Experience working in digital marketing agencies, understanding the industry dynamics.
• Strong affinity with audiovisual media and a solid understanding of platforms like TikTok and Instagram Reels.
• Quick adaptability to new technologies, platforms, and changes in the social media landscape to stay ahead of the curve.
• Planning and organizational skills to coordinate photography and video shoots effectively.
• Excellent organizational skills to manage time efficiently, prioritize tasks, and meet deadlines consistently in a fast-paced environment.
• Positive mindset, always seeking solutions and opportunities.
• Attention to detail, ensuring high-quality and accurate work.
• Ability to communicate effectively with clients, understand their requirements and maintain a strong working relationship to meet and exceed expectations.
• Professional proficiency in English (written and verbal) and Spanish (optional).

BONUS POINTS IF YOU HAVE: 

• Knowledge in amplification management using Meta Ads Manager.
• Previous experience in social media management specific to the restaurant industry, understanding the nuances and strategies relevant to this sector.
• Experience in mentoring, showcasing the ability to guide and develop junior team members.
• Experience in planning and executing social media strategies for events, product launches, or campaigns to generate buzz and engagement.
• Enthusiasm and drive to proactively stay updated on the evolving digital marketing landscape, emerging trends, and best practices.
• Located in Colombia.

WHY WORK HERE:

Our purpose is to ignite potential for those ready to GROW. We take immense pride in fostering an environment that nurtures growth and unleashes the boundless creativity of our team. We want you to be fulfilled, relish the work you’re doing and feel confident that it is creating a lasting impact. Here’s what you can expect when you join our team:

• Flexible work location (remote or in-person if you like).
• Flexible schedule (focus on results – not time!).
• Autonomy to lead and innovate in your zone of genius.
• 3 weeks of paid time off, plus flex days to recharge and take that well-deserved break.
• In-person events and opportunities to truly connect with the team.
• The opportunity to connect with a diverse team of people from over 5 countries.
• Our commitment to invest in your career with ongoing training and coaching to support your growth and development.
• Regular 1:1’s with your team Lead for open communication and support to remove roadblocks.
• We play the Great Game of Business! We believe that when our team wins, the company wins. We give our team a stake in the outcome and work together towards their successful financial future.
• We implement CliftonStrengths to help our team discover their unique set of talents and learn how to leverage them to achieve success in their personal and professional lives. We focus on what you do best and build on your strengths rather than trying to fix your weaknesses.

If you think you are the right team member we are looking for, check out our Instagram and website to get a sense of our HL Fam. Hopefully, you think we qualify to be on your team too. 🙂 

INTERESTED?

If you meet the requirements and are interested in this position, please submit your application here highlighting your qualifications and experience. We look forward to hearing from you!