Hook & Ladder is a purpose-driven digital marketing agency where we define and co-create a path to success with each client individually. Our mission is to build greatness together, not just as another run-of-the-mill marketing vendor, but as a true partner dedicated to empowering our clients with unparalleled digital marketing prowess within the first 12 months. We achieve this by blending our expertise in industry trends and consumer behaviour to provide strategies and solutions that proactively solve problems and seize opportunities.

We take immense pride in fostering an environment that nurtures growth and unleashes the boundless creativity of our team. We want you to relish the work you’re doing and feel confident that it is creating a lasting impact.

Are you ready to immerse yourself in a collaborative, results-driven team? Are you eager to build digital marketing systems that create high-impact outcomes for our clients using evidence-based strategies? If the answer is a resounding yes, then this might be the place for you!

THE ROLE:

As a Digital Trafficker at Hook & Ladder Digital, you’ll be an integral part of our advertising team, focusing on the operational aspects of campaign management across various digital platforms. We’re looking for someone who is eager to learn and grow in the field of digital advertising, supporting the implementation of advertising strategies and ensuring campaigns are launched successfully. The Digital Trafficker has the following roles and accountabilities:

• Trafficking campaigns across multiple advertising platforms include Facebook, Google, LinkedIn, TikTok, and YouTube.
• Conducting quality assurance checks to ensure campaigns meet visual and technical standards before launch.
• Assist in tracking and monitoring budget spending for advertising campaigns.
• Collaborating with the advertising specialist to support the implementation of advertising strategies across multiple client accounts.
• Support in the creation of advertising strategies and data analysis for decision-making.
• Provide feedback on ad creatives and oversee optimization for optimal performance.
• Generate performance reports, analyze data, and provide actionable recommendations.
• Liaise between departments to ensure seamless campaign execution.
• Stay updated on industry trends and best practices through ongoing professional development.
• Identify opportunities to streamline processes, enhance efficiency, and improve campaign performance through automation and workflow optimization.

YOU BRING:

• At least 2 years of experience in digital advertising. 
• Experienced trafficking campaigns in at least 2 digital advertising platforms: Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads, Youtube Ads, Display Ads, TikTok Ads, and YouTube Ads.
• Basic knowledge of GA4.
• Strong attention to detail and organizational skills.
• Excellent communication and teamwork abilities.
• Knowledge of digital marketing principles.
• Ability to multitask and prioritize tasks effectively.
• Growth mindset and motivation to learn.
• Professional proficiency in English (written and verbal) and Spanish (optional).

BONUS POINTS IF YOU HAVE: 

• Previous experience working with a marketing agency.
• Familiarity with Agile Methodologies.
• Proficiency in project management tools and platforms.
• Experience with Looker Studio (Data Studio)
• Experience with Google Tag Manager.
• Copywriting Experience.
• Located in Medellín, Colombia or Caracas, Venezula.

WHY WORK HERE:

Our purpose is to ignite potential for those ready to GROW. We take immense pride in fostering an environment that nurtures growth and unleashes the boundless creativity of our team. We want you to be fulfilled, relish the work you’re doing and feel confident that it is creating a lasting impact. Here’s what you can expect when you join our team:

• Flexible work location (remote or in-person if you like).
• Flexible schedule (focus on results – not time!).
• Health benefits.
• Autonomy to lead and innovate in your zone of genius.
• 3 weeks of paid time off, plus flex days to recharge and take that well-deserved break.
• In-person events and opportunities to truly connect with the team.
• The opportunity to connect with a diverse team of people from over 5 countries.
• Our commitment to invest in your career with ongoing training and coaching to support your growth and development.
• Regular 1:1’s with your team Lead for open communication and support to remove roadblocks.
• We play the Great Game of Business! We believe that when our team wins, the company wins. We give our team a stake in the outcome and work together towards their successful financial future.
• We implement CliftonStrengths to help our team discover their unique set of talents and learn how to leverage them to achieve success in their personal and professional lives. We focus on what you do best and build on your strengths rather than trying to fix your weaknesses.

If you think you are the right team member we are looking for, check out our Instagram and website to get a sense of our HL Fam. Hopefully, you think we qualify to be on your team too. 🙂 

INTERESTED?

If you meet the requirements and are interested in this position, please submit your application here, highlighting your qualifications and experience. We look forward to hearing from you!