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Business Development Strategist

Hook & Ladder Digital – Calgary, AB

As an introduction to Hook + Ladder and this role that we are looking to fill, please watch this video:

Job Responsibilities:

  • Participate in and lead initial outreach efforts via phone, email and other applicable channels in an effort to schedule initial discovery meetings with our target buyers who have an expressed need/pain point(s).
  • Update and manage CRM, ensuring that all files are accurate and up to date.
  • Participate in initial discovery meetings alongside relevant members of the Hook + Ladder team.
  • Participate in an ongoing effort to better define our ideal client’s typical needs and pain points by transferring your learnings after speaking with prospects.
    Develop a deep understanding and smooth articulation of our service provision and the problems they are in place to solve.
  • Participate in weekly sales meetings to go over activity numbers and explore wins, needs, and offer “experience-share” support.
  • Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques.
  • Recommend changes in products, service, and policy by evaluating results and competitive developments.
  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
  • Develop proposals and lead proposal presentation meetings.
  • Contribute to team effort by accomplishing related results as needed.

Compensation:

There are 3 compensation stages for this position which you could either progress through sequentially or remain at a stage that fits best with your schedule and lifestyle:
Stage 1: 15% Commission in exchange for hiqh quality leads delivered into our sales process who end up converting into a client. The commission is 15% of the first annual revenue generated from that client.
Stage 2: Salary + 10% Commission.
Stage 3: Salary with a commission from each representative that you support/manage.

Regardless of the stage, there is no requirement to be in the office and there is no limit on vacation days. You are a professional and you know what you need to do to be successful.

Qualifications/Skills:

You know, all the obvious things…

  • Prospecting skills
  • Negotiation
  • Self-confidence
  • Product knowledge
  • Presentation skills
  • Client relationships
  • Motivation for sales
  • Customer service skills
Education, Experience, and Licensing Requirements:
  • Formal Post Secondary Education → Doesn’t matter, Not Required.
  • Three to five years of industry sales experience.
If you’re interested in joining the team, please shoot a video and send it to [email protected] with the Subject Header “I Love Sales – [Your First and Last Name]”

Frequently asked questions

What does Hook + Ladder do and for whom?

Hook + Ladder provides a full-service digital marketing department for established and growing brands that have a lean marketing department of 3 or less full time marketers.

What does Hook + Ladder actually do?

For the price of 1 to 2 employees’ salary, H+L provides our client partners access to a top notch social media team, digital advertising strategist, creative director and content team, email marketing, automation & analytics specialists, web developer, SEO specialists, and more.

How is Hook + Ladder different from other digital marketing agencies?

Every client partner we work with is a long-term partner. We will learn about their business and industry deeply, no different than how their employees would. We seldom take on ad-hoc project work because we have built enough marketing systems to know that ultra successful marketing takes strategy, learning, co-creation with our clients, and time.

You will have an H+L Director as your counterpart, someone who is at a marketing leadership level. You can see this individual as your Senior Digital Marketing Manager, who will work with you to build annual targets, quarterly goals, and meet with you weekly to share comprehensive progress EVERY WEEK. This is very uncommon in the marketplace and it’s a true partnership, unlike a transactional service provider relationships.

What is Hook + Ladder’s client onboarding process?

Hook + Ladder onboard new client partners with our flagship 13-week system, ‘90 Day Growth Ramp’. Each week, we tackle one or more foundational marketing elements to unlock a high-performing marketing organization for our new client partner. Learn more about the 90 Day Growth Ramp here

How much does it cost to work with Hook + Ladder?

Most of our client partners retain Hook + Ladder as their digital marketing department for the cost of 1 to 2 full-time employees’ salary. When taking into account other expenses like media budget or software licenses, most of our client partners have a marketing budget of $200K CAD or higher. 

I am interested in learning more. What are the next steps?

Contact us by filling out a form or booking an intro call with Caleb, our Chief Partnership Officer & Co-Founder.

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]

Calgary

Suite #112 - 1215 13th Street SE
Calgary, AB T2G4Y3

[email protected]

Vancouver

Suite #130 - 10691 Shellbridge Way
Richmond, BC V6X ZW8

[email protected]