Advertising Specialist

Hook & Ladder Digital – Remote

While Hook & Ladder is a digital marketing agency, we define what we do as building success for our clients and ourselves by creating awesome together. We aren’t interested in being just another marketing vendor; we partner with our clients to add an industry-leading digital marketing function within 12 months. We do this by taking our knowledge of industry trends and consumer behaviour to craft problem-solving, opportunity-seizing solutions.

Beyond that, we value creating an environment for our team that supports growth and creativity so you can focus on doing the work you love and making an impact.

We ignite potential for those who are ready to grow, both organizations and individuals. (Both clients and H+L team members)

As one of our team members puts it:

‘We are treated as individuals, and when we bring up problems, the focus is on solutions. It feels like a family here.’

 
CULTURE DESCRIPTION:

We are serious about growing ourselves as individuals and as a business – that’s why we are always in search of like-minded leaders who share the same values as us. We play in the game of business alongside our clients, and we believe that it is essential that each Hook + Ladder team member has a good grip on business fundamentals regardless of their functional role. This is why we chose to become a practitioner of The Great Game of Business™. This business methodology creates transparency through open-book management, empowers individuals to make informed decisions and be rewarded by having a stake in the outcome. We are also a strengths-based organization and leverage CliftonStrengths as part of our culture! We focus on maximizing our team members’ talents and strengths instead of their weaknesses. 

 

OUR CORE VALUES:
  • Shoulder-to-shoulder: We hold the line together and for each other. We trust in our team while being trustworthy.
  • Evolve or evaporate: Thirst for new heights. Be hungry for both results and the journey.
  • Bullets then cannonballs: Take quick shots to validate assumptions & gain clarity. When you are dialed in, go all-in.
  • Get sh*t done: We make real, tangible impacts by getting things done. Stop starting, start finishing.

THE ROLE:

We are seeking an entrepreneurial-minded and experienced digital advertising specialist who wants to work with other competent and business-minded teammates in a fast-moving environment.  You recognize the importance of using data to drive highly agile, strategic initiatives and have the ability to translate that data into informed and educated business decisions.

  • Have between 3-5 years experience working in digital advertising.
  • Have expert-level knowledge of innovative digital advertising platforms & tactics.
  • Have a passion for creating evidence-based strategies: Using data, logic, and experience to make improvements, drive results, and scale successful campaigns.
  • Have expert-level knowledge on pixel integration on major advertising platforms, conversion tags through Google Tag Manager, and Google Analytics 4.
  • Have started a business or freelanced in the past as a digital marketer.

RESPONSIBILITIES:
  • Creating record-breaking campaigns using digital advertising strategies on Facebook, Instagram, Google, LinkedIn, Tiktok and more! 
  • Strategic planning, managing, optimizations, and reporting on digital advertising campaigns for a robust client portfolio.
  • Analyzing data & making data-backed decisions to improve our clients’ results drastically. 
  • Creating engaging reports and dashboards that compile and communicate the value of our marketing initiatives to our clients.
  • Support the creation of high performing digital assets (ads, landing pages, websites, etc) that drive conversions and audience interaction.
  • Innovating & pushing the boundaries of digital marketing.
 
BONUS POINTS IF YOU HAVE: 

Languages

  • English: Full professional proficiency with English writing and communication
  • Spanish: Nice to have


Location

  • Ideal: Barranquilla, Medellin or Bogota (Colombia)
  • Open to: Any other country in Latin America


Skills

  • Exceptional organizational and communication skills 
  • Project management & self-organization skills
  • You’re resourceful. If you don’t have the answers, you can find them. You enjoy educating yourself on digital marketing best practices and nothing is better than discovering an amazing new tool.
  • You’re collaborative. You thrive in an environment where you are learning and teaching simultaneously.


Nice to have:

  • SEM and SEO knowledge or experience.
  • A desire to stay ahead of the digital marketing landscape and you follow leaders in the digital marketing space such as Frank Kern, Ryan Deiss, Sam Ovens & others.
 
WHY WORK HERE:
  • Flexible work location (remote or in-person if you like) 
  • Flexible schedule (focus on results – not time!)
  • We give you autonomy to lead and innovate 
  • We invest in your career with ongoing training and coaching to support your growth and development


If you think you are the right team member we are looking for, check out our 
Instagram to get a feel of our team. Hopefully, you think we qualify to be on your team too 🙂

INTERESTED?

Send us an email here. Please include your resume, cover letter and relevant work examples. We will be interviewing shortly.

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